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Neiman Marcus Names 40 Finalists in the Presents Perfect Challenge
Dec 09, 2010 (02:12 PM EST)
DALLAS, Dec. 9, 2010 /PRNewswire/ -- Neiman Marcus, the luxury specialty retailer, launched its third online challenge to kick-off the holiday season. The "Presents Perfect Challenge - Round 1" asks consumers to create online gift guides from a selected collection of Neiman Marcus fashions and accessories.
Forty finalists have been selected from Round 1 and will now move onto Round 2 for the chance to win a $2,500 gift card.
The program, located at www.neimanmarcus.com/presentsperfect, invited entrants to create their top 10 gift lists for either Mom, Dad, the Kids, Host or Hostess, for Him, for Her, the Person Who Has Everything or Other.
Entrants selected at least ten items from the following: handbags, woman's shoes, jewelry, beauty, home, woman's apparel, men's apparel, gadgets, gifts, men's shoes, men's furnishings, intimate, children's and accessories. From all of the entries submitted and the items selected, each week the program populated the most popular gift items and display the Top Ten.
"This is a fun way to engage with our customers," says Michael Crotty SVP Marketing Neiman Marcus Group Services. "We continue to look at innovative ideas around social media and the Presents Perfect Challenge is yet another initiative in our social media strategy."
The "Presents Perfect Challenge - Round 2 ends on December 27th, 2010. For complete details, please visit www.neimanmarcus.com/presentsperfect.
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit neimanmarcusgroup.com.
SOURCE Neiman Marcus