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Dec 03, 2010 (02:12 PM EST)

Technology Start-Up Announces Application to Help Affiliates and Merchants Leverage Localization Trends

NEW YORK, Dec. 3, 2010 /PRNewswire/ -- (, a free consumer site which lets shoppers research products on-line and pick them up locally, today announced an application program interface (API) to seamlessly enable hyper-local & affiliate network sites to help shoppers research a purchase online and conveniently pick it up locally.

Lucky Local has been developing the technology for the past year to provide affiliates with access to product information, pricing comparisons and real-time inventory availability so they can cater to the growing consumer demand for hyper-local content and services. The API facilitates integration and generates and tracks commissions for both e-commerce and local in-store sales. It supports the company's goal of extending its local search functionality by enrolling thousands of affiliate and hyper-local sites. This strategy contrasts that of, a competitor recently acquired by e-Bay.

"We have been focused on technology and product development since our inception," said Dov Herman,'s Founder and CEO. "This is a major milestone and a stepping stone for us to build out our affiliate and merchant networks. Our focus for the next 3 months will be to roll out the API and raise capital to support phase 2 of our plan."

The company, backed by an angel investor, plans to aggressively raise capital to accelerate its business plan in order to take advantage of opportunities created by the intersection of hyper-localization and e-commerce.

Lucky Local search technology can be used by any affiliate, hyper-local website or mobile application to create local shopping websites and incremental revenue streams. Affiliates and Merchants interested in learning more should contact

Dov Herman

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SOURCE Lucky Local, Inc.