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QVC Observes Successful Cyber Monday
Nov 30, 2010 (02:11 PM EST)
QVC.com Attracts Record Traffic
WEST CHESTER, Pa., Nov. 30, 2010 /PRNewswire/ -- On Monday, November 29, QVC.com achieved its highest traffic day in its 14-year history, attracting two million sessions from more than 1.4 million unique visitors, breaking last year's Cyber Monday record of more than one million unique visitors. On average QVC.com generates approximately a third of QVC's orders, however on Cyber Monday it accounted for nearly half of QVC's total U.S. sales for the day.
Cyber Monday offered the largest selection of Event Prices during QVC's The Joy of Giving Week. Shoppers enjoyed an additional benefit – free shipping on over 5,000 items, including select items in every show and the Today's Special Value® (an item presented at exceptionally low prices, for a specific period of time), with no minimum purchase required.
"Every day, QVC.com delivers a rich, multimedia shopping experience unlike any other on the web, and this year's Cyber Monday really showcased that. With a terrific selection of unique products from trusted brands, offered at honest values and backed by QVC's top-rated customer service, QVC.com has become a holiday shopping destination for millions of smart shoppers," said Claire Watts, QVC's president of U.S. Commerce. "We're thrilled with the overwhelming response we received from our customers, and will continue to strive to make their holidays a little less crazy, and a little more joyful."
Cyber Monday followed a highly successful Black Friday – the multimedia retailer observed its largest Black Friday ever, realizing more than $42 million in sales. The special event featured the season's best deals on select, new gifts and While Supplies Last prices on limited-quantity, in-demand items. QVC.com offered additional specially priced products and featured online countdown offers in every hour.
QVC's holiday shopping season continues throughout the month of December. Customers can shop with confidence as QVC has once again extended its return policy. Gifts purchased between now and December 23, 2010, may be returned up until January 31, 2011.
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
SOURCE QVC, Inc.