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AT&T Sets Black Friday and Cyber Monday Online Traffic Record, More Shoppers Visited Retail Stores to Ring Up Savings
Nov 30, 2010 (12:11 PM EST)

Start to Holiday Shopping Underscores Increased Consumer Demand for Smartphones, Quick Messaging Devices and More

DALLAS, Nov. 30, 2010 /PRNewswire/ -- Record online traffic on Black Friday combined with more total shoppers visiting on Cyber Monday than any previous year – and year-over-year traffic increase in AT&T stores nationwide – created one of the busiest post Thanksgiving shopping weekends in AT&T history.

With compelling holiday deals beginning Black Friday, AT&T saw record customer traffic. Results include:

  • Record online traffic at for Black Friday – up more than 14 percent year-over-year
  • Record number of online shoppers at for Cyber Monday – up more than 22 percent year-over-year
  • Wireless device upgrades and U-verse TV sales in AT&T stores increased significantly year-over-year
  • Overall and same-store traffic in AT&T retail locations nationwide significantly up year-over-year

"Consumers are looking for value, savings and choice now more than ever and we're eager to deliver on that demand," said Phil Bienert, vice president, "In addition, more consumers want the convenience of shopping online – this has been a trend building over the last several years and why we offered such a robust line up of deals to kick off the holiday season."

AT&T's wireless customers benefit from access to the nation's fastest mobile broadband network and the ability to talk and surf at the same time, plus unlimited access to AT&T's entire nationwide Wi-Fi network – the nation's largest – for both smartphone customers and qualified AT&T broadband customers.

Shoppers can still take advantage of sweet holiday savings online and in their local AT&T retail store, including:

All offers require a two-year service agreement. Some restrictions and other charges may apply. All smartphone offers require AT&T voice and minimum $15 per month data plans; select devices only, while supplies last.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings.

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