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Social Shopping iPhone App Launches for Black Friday
Nov 23, 2010 (12:11 PM EST)

Signpost is a Community-Driven Tool to Discover Local Deals. Backed by Google Ventures and Spark Capital, Signpost Users Post Deals They Find to Uncover Hidden Neighborhood Gems.

NEW YORK, Nov. 23, 2010 /PRNewswire/ -- Signpost, the community-powered deal site, today announced the availability of its mobile application for iPhone. The free Signpost app is a location-based tool that enables users to discover nearby shopping deals and share incredible finds with their friends and members of the Signpost social community. The app is an extension of, a member-driven deal site that launched earlier this year and is backed by Google Ventures and Spark Capital.

With Signpost, users can post the special deals they discover in their neighborhood, whether it's a steep clothing discount from a favorite boutique or a dinner special from a trendy local restaurant. Signpost taps into shoppers' impulses to share great deals they discover in their neighborhoods. By allowing the community to then vote and curate these deals, the community determines what matters most in their neighborhood. Currently, the app is optimized for users in Boston, Chicago, New York and San Francisco. Additional markets and an Android version of the Signpost app will launch shortly.

"There are so many deals available at the local level, in our very own neighborhoods, that keeping track of them all – or even simply knowing about them – can be a real task," said Signpost CEO Stuart Wall. "But with the Signpost app, shoppers can find out about the latest and greatest deals that are just around the corner."

"Shopping on Black Friday has become a cultural phenomenon – a national holiday where friends and family want to spend time together searching for the best deals," Wall said. "For many families, being out and about together on Black Friday is just as fun and exciting as anything else they do during the holiday season. We think that the Signpost app will be a great addition for the savvy deal-seeker."

The Signpost iPhone app is available today for free via the iTunes App Store:

About Signpost

New York based Signpost is a community-driven social website that connects shoppers with deals that matter to them. Neighbors, friends and family find and share deals that range from pop-up sample sales to Happy Hour gems from the neighborhood tavern. No games, check-ins or maniacal e-newsletter scouring required. The site has received funding from Spark Capital, Google Ventures and angel investors. Signpost launched in New York City and is now available in Boston, Chicago and San Francisco.

SOURCE Signpost