Unedited news and product information from vendors.
Valvoline Selects Rosetta as Interactive Agency of Record
Nov 18, 2010 (02:11 PM EST)
PRINCETON, N.J., Nov. 18, 2010 /PRNewswire/ -- Rosetta, the nation's largest independent digital and direct interactive agency, announced today that it has been selected by Valvoline as its interactive Agency of Record.
Rosetta will provide Valvoline a broad range of services, including: interactive strategy, creative services, SEO, technology development, CRM/loyalty, social media, online reputation management and analytics.
"We are very excited that Valvoline has engaged Rosetta as their interactive marketing partner. We look forward to helping them further build out their interactive capabilities and deliver more business impact through the channel," said Rosetta Partner Paul Elliott.
Rosetta is the largest independent interactive agency in the US and is ranked by AdAge among the top ten overall. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers' wants and needs and then translating those insights into more personally relevant experiences enabled by technology across all touch points and over time. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences.
The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Coach, Express, Jos. A. Bank, OfficeMax and Valvoline in the Retail sector; Citizens, M&T and Nationwide in Financial Services; Marriott in Travel and Leisure; Microsoft, Rogers Communications and T-Mobile in Communications, Media and Technology; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B.
Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta's footprint with offices in Los Angeles, San Luis Obispo and San Jose.
For more information, visit www.rosetta.com.