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Tegu Launches Tegu Live: Challenge a Tegu Block Genius to Build Anything You Can Imagine
Nov 10, 2010 (03:11 PM EST)

ROWAYTON, Conn., Nov. 10, 2010 /PRNewswire/ -- Tegu – the company that is breathing new life into the toy industry with its gravity-defying wooden blocks and socially responsible business practices – is at it again, integrating the Internet and "social play" directly into block play itself. In partnership with digital innovation company POKE, Tegu is launching Tegu Live, a product innovation and next-generation play experience built upon the company's core design priority of open-ended play.

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Starting today, Tegu Live's Block Genius live at will respond to people's requests – made online and via their social networks in real-time – to build anything imaginable right in front of people's eyes. Every creation will also become a video to be archived on and accessible to anyone at anytime, allowing users to build and learn at their own speed.

"We developed Tegu Live in partnership with POKE to publicly demonstrate and unleash the magical and limitless creative possibilities of building with Tegu blocks," said Will Haughey, Co- Founder of Tegu. "In fact, Tegu Live was conceived to fundamentally extend the Tegu block play experience and to render traditional instruction manuals obsolete."

"As part of their mission to support reforestation initiatives in the depleted forests of Honduras, this initiative is yet another example of Tegu innovating – this time with creative technology – to save trees and eliminate waste," said Tom Ajello, Co-Founder of POKE New York.

About Tegu: Tegu launched in 2009, gaining global recognition for its reinvention of the traditional wooden building block. Tegu's patent-pending blocks cleverly incorporate magnets inside sustainably harvested wood, offering gravity-defying blocks that show no visible point of connectivity and enable multi-dimensional building experiences. Tegu also employs socially responsible business practices; based in Tegucigalpa, Honduras, the Company creates living wage jobs at its factory and provides support for locally-established educational and environmental initiatives.

About POKE: POKE is a leading and independent digital innovation company founded in 2001. With 3 founding partners and 25 staff in New York and 4 founding partners and 60 staff in London, POKE is a company driven by unconventional wisdom. Built as a team of interdisciplinary talent from strategy, innovation, creative, business, design, development and technical backgrounds, POKE designs brand and business innovations through the key practices of relentless collaboration and outright invention. POKE works and partners with some of the world's most innovative brands and companies. See for more info.

Experience Tegu Live beginning at 1 pm EST on November 10, 2010 at