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Unedited news and product information from vendors. The Business Intelligence Market Outlook: Key drivers, market challenges and vendor strategies for future growth Nov 04, 2010 (02:11 PM EDT) NEW YORK, Nov. 4, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: IT majors need a new rallying cry to get big businesses and wider user communities excited about new types of IT systems, driving IT spend across the wider economy. There is a sense of agreement among the leading IT vendors that Business Intelligence (BI) is that rallying cry. Key IT vendors such as IBM, SAP, Oracle, Microsoft and SAS have made a series of acquisitions in the space, and the centrality of Business Intelligence in their overall marketing messages is testimony to the emergence of Business Intelligence as the 'next big application of the future'. This report closely examines the Business Intelligence supply side, looking at how BI vendors are performing in the context of helping organizations to understand their past state, comprehend their present state and predict what to expect in the future. Beyond the BI supply side, this report assesses the state of the global BI market from the demand side perspective. Demand side analysis investigates the uptake of BI globally, investments on current BI use and planned future use, and usage of BI in key verticals such as banking and insurance, healthcare and pharmaceuticals, government, retail and telecom. Key features of this report • Definitions of key terms • Provides Business Intelligence market sizing and forecast to 2013. • Analysis of proprietary data related to Business Intelligence usage gathered from surveys of CIOs across a wide variety of vertical sectors and geographic regions, and of leading BI vendors. • In-depth examination of key vendor offerings and strategies. • Case studies of organizations that have adopted Business Intelligence. • Analysis of key technological and market issues affecting Business Intelligence market growth. Scope of this report • Establish the size of the BI market and identify growth drivers and patterns. • Understand the challenges that still stand in the way of BI market development. • Identify the types of organization that are adopting BI by size and vertical industry. • Identify the buy-side priorities in the context of BI usage. • Gain insight into future BI usage by enterprise functions and components • Gain insight into the offerings and strategies of key and emerging vendors in the BI space. • Gain insight into the direction in which the BI market is heading and what it could offer in the future. Key Market Issues • BI is increasingly becoming a central theme in most major IT offerings. Key IT vendors such as IBM, SAP, Oracle, Microsoft and SAS have made a series of acquisitions in the space, and the centrality of Business Intelligence in their overall marketing messages is testimony to the emergence of Business Intelligence as the 'next big application of the future' • Growth of the BI market has been phenomenal. BI is probably one of the very few segments of the IT market which has seen double digit growth in this difficult economic climate. • Mega-acquisitions have had a far-reaching effect on BI market development. The impact of IBM, SAP and Oracle's entry into the BI market through their recent BI pure play acquisitions is propelling these IT majors to position themselves further away from being fixated with a particular type of data format, towards enhanced understanding and capabilities of managing diverse data types and formats. Key findings from this report • The global Business Intelligence market was worth around $8.4bn in 2008, and is forecasted to grow to $13bn by 2013. • Market growth will be driven by factors including acquisition synergies resulting from data management providers acquiring pure play BI vendors, leading to new types of business analytics services and therefore new market opportunities. Other key drivers include increasing uptake of BI and business optimization, an overarching need for business transparency, better corporate governance and the need comply with stricter regulations. • Of those organizations which do not currently use BI tools, the biggest barriers to uptake are cost and complexity. • A lack of mining capabilities for unstructured data such as text, incompatibility of BI solutions with inter-vendor ERP/CRM systems, and lack of understanding of available BI services among the mid-market users are major stumbling blocks for wider adoption of BI. • The vendor landscape is heavily dominated by the big five: IBM Cognos, SAP BusinessObjects, Oracle Hyperion, SAS and Microsoft.SAP. BusinessObjects and IBM Cognos lead the global BI market followed by SAS, Oracle Hyperion and Microsoft. Key questions answered • How big is the global BI market? • What is driving BI market growth? • What types of organizations use BI? In which enterprise functions? For what purposes? • What are the main priorities for organizations, and how does that relate to their usage of BI? • Who are the leading players in the BI vendor space? What are their growth strategies? • What does the future hold for BI? • How can BI deliver real value to the end user? Companies mentioned Table of Contents The Business Intelligence Market Outlook Executive summary 10 The Business Intelligence market 10 The Business Intelligence demand side 11 The vendor landscape 11 The future of the Business Intelligence market 12 Chapter 1 Introduction 14 Introduction 14 Who is this report for? 16 Research methodology 16 Definitions 17 Business Intelligence 17 Analytics 17 OLAP 17 Enterprise Performance Management 17 SG&A 17 Chapter 2 The Business Intelligence market 20 Summary 20 Introduction 21 Market growth and drivers 21 Market size and forecast 22 Market drivers 23 Acquisition synergies from IT majors acquiring BI pure plays 23 Need for greater business transparency, corporate governance and compliance 24 Complexity of products, services, channels and customer base 25 Rise of emerging markets 26 Market challenges 26 Client difficulties in acquiring and retaining customers 27 Incompatibility of BI solutions with existing systems 27 Changing customer demands and competitive offerings 27 Extract, Transform and Load (ETL) issues arising out of new acquisitions 28 Penetrating the mid-market 28 Business Intelligence uptake 29 Current usage 29 Uptake by organization size 31 Uptake by vertical market 33 BI component buying propensity by non-users 35 Short-term BI drivers among current non-users 36 Short-term BI drivers among current users 38 Longer-term BI drivers among current users 39 BI usage forecast by components 40 Short-term BI usage forecast by enterprise functions 42 Planned increases in spending on Business Intelligence 43 Plans to increase usage: case for persuasion 45 Chapter 3 The Business Intelligence demand side 50 Summary 50 Introduction 50 Organizational priorities 51 Cost reduction: which areas to target? 52 Reducing SG&A costs 52 Cost reduction priorities 54 Business Intelligence users – case studies 57 Amenities Inc. – managing sales, cost of sales and profitability 57 Dr Pepper Snapple Group – cost analysis, capital budgeting and order fulfillment decisions 58 Chapter 4 The vendor landscape 62 Summary 62 Introduction 62 The big five 63 SAP BusinessObjects 63 Background, offering and performance 63 Clients 67 Partners 70 Competitors 71 Strategy 72 IBM Business Intelligence: Cognos, SPSS, ILOG and IBM BAO 75 Background, offering and performance 75 Clients 80 Partners 82 Competitors 82 Strategy 83 Microsoft Business Intelligence 86 Background, offering and performance 86 Clients 86 Partners 87 Competitors 87 Strategy 88 SAS 88 Background, offering and performance 88 Clients 90 Partners 93 Competitors 94 Strategy 94 Oracle 95 Background, offering and performance 95 Clients 97 Partners 99 Competitors 99 Strategy 99 The big five – summary 101 Mid-size and niche players 102 TIBCO Spotfire 102 Background, offering and performance 102 Clients 103 Partners 104 Competitors 105 Strategy 105 MicroStrategy 106 Background, offering and performance 106 Clients 107 Partners 108 Competitors 109 Strategy 109 Information Builders 110 Chapter 5 The future of the Business Intelligence market 114 Summary 114 Introduction 114 Future capabilities 115 The rise of social network analytics 115 Simplified exploratory search to drive BI market growth 115 BI applications increasingly capable of delivering recommendations at the point of impact 116 Trends in the BI market 119 Consolidation 119 Faster BI with richer visuals 120 Pervasive Analytic Applications 120 Expanding role of Business Intelligence 121 Chapter 6 Appendix 123 Index 123 List of Figures Figure 2.1: Business Intelligence global market size ($bn), 2008-2013 22 Figure 2.2: BI usage by organizations (% CIO respondents, 2009) 30 Figure 2.3: BI users by organization size (% CIO respondents, 2009) 31 Figure 2.4: Current BI users by vertical market (% CIO respondents using BI), 2009 33 Figure 2.5: Propensity of current BI non-users to buy key BI components in 2010 35 Figure 2.6: Short-term factors most likely to drive BI uptake among current non-users 37 Figure 2.7: Short-term factors most likely to drive BI uptake among current users 38 Figure 2.8: Longer-term factors likely to drive BI uptake among current users 40 Figure 2.9: Forecast of BI usage by components (% respondents) 41 Figure 2.10: Forecast of BI usage by enterprise functions (% respondents) 42 Figure 2.11: Current user plans to change spending on BI in 2010 44 Figure 2.12: Case for persuasion: current BI user indecisiveness by enterprise functions 46 Figure 3.13: Organizational Priorities 51 Figure 3.14: Is reducing SG&A costs a high priority for CIOs in 2010? 53 Figure 3.15: Cost reduction priorities by enterprise function 54 Figure 4.16: SAP BusinessObjects BI offerings 66 Figure 4.17: IBM Cognos BI offerings 76 Figure 4.18: IBM Cognos Analytic Applications 78 Figure 4.19: The big five – summary 101 Figure 4.20: TIBCO Spotfire's BI offerings – platform overview 103 List of Tables Table 2.1: Business Intelligence global market size ($bn), 2008-2013 22 Table 2.2: BI usage by organizations (% CIO respondents), 2009 30 Table 2.3: BI users by organization size (% CIO respondents, 2009) 31 Table 2.4: Current BI users by vertical market (% CIO respondents using BI, 2009) 34 Table 2.5: Propensity of current BI non-users to buy key BI components in 2010 36 Table 2.6: Short-term factors most likely to drive BI uptake among current non-users 37 Table 2.7: Short-term factors most likely to drive BI uptake among current users 39 Table 2.8: Longer-term factors likely to drive BI uptake among current users (% CIO respondents currently using BI) 40 Table 2.9: Forecast of BI usage by components (% respondents currently using BI) 41 Table 2.10: Forecast of BI usage by enterprise functions (% respondents currently using BI) 43 Table 2.11: Current user plans to change spending on BI in 2010 (% CIO respondents) 45 Table 2.12: Case for persuasion: current BI user indecisiveness by enterprise functions (% CIO respondents) 46 Table 3.13: Is reducing SG&A costs a high priority for CIOs in 2010? 53 To order this report: IT Services Industry: The Business Intelligence Market Outlook: Key drivers, market challenges and vendor strategies for future growth Check our Company Profile, SWOT and Revenue Analysis!
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