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Sears Holdings Launches AdYourWay, New Personalized Online Shopping Solution
Oct 29, 2010 (09:10 AM EDT)


Personalized Advertising Solution Helps Customers Manage Their Lives, Save Time and Money

HOFFMAN ESTATES, Ill., Oct. 29 /PRNewswire/ -- Sears Holdings today announced the launch of AdYourWay, a revolutionary new shopping tool that gets to know customers and personalizes the shopping offers that they receive. By combining the powerful marketplace product selection with personalized content and customized recommendations, AdYourWay helps customers manage their lives to save both time and money.

"We're living in a customer-controlled retail environment and it is imperative that we continue to reinvent the company through technology and innovation to improve our relevance with our customers," said David Friedman, SVP and president, Marketing, Sears Holdings. "AdYourWay is a unique shopping tool that puts control back into the hands of our customers, allowing them to manage and organize both the products and the offers that interest them."

From a single personalized page on Sears.com, and soon to come to Kmart.com, AdYourWay allows customers to receive personalized product recommendations based on previous purchases and product searches. Once a customer is logged into Sears.com or Kmart.com, AdYourWay technology works to provide customers with deals and offers on products of interest and those that are relevant to their lifestyle.

Through the unique "Follow" functionality, shoppers can select a desired item and set up e-mail alerts for price drops. By selecting a product from any page, customers can submit the price they want to pay for the item, how frequently they want to be notified of the price changes and receive e-mail alerts whenever the price changes. All of the followed items can be viewed, easily accessed and managed from a personal AdYourWay page.

"We're turning traditional advertising on its head with AdYourWay," said Friedman. "AdYourWay improves the lives of our customers and is an expansion of Sears' online capabilities that help serve as the foundation for strong connections with them now and into the future."

Reinforcing its reputation as a pioneer in the interactive marketing space, Sears Holdings' has signed on with iAd, Apple's new mobile advertising network. With iAd consumers can engage with rich, interactive ads on their iPhone or iPod touch without leaving their current app. The Sears iAd campaign will launch soon.

Sears has also signed on with AdKeeper, which gives Sears customers absolute control to engage with online ads on their own time and terms while sharing the hottest Sears products, just in time for the holidays.

Along with AdYourWay, these are all examples of how Sears Holdings makes life and shopping easier for customers, expanding the possibilities of the customer shopping experience and making it more efficient than ever.

For more information on the service or to use AdYourWay, please visit www.Sears.com/AdYourWay.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance.  Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 12 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com.

SOURCE Sears Holdings Corporation