Press Releases

Unedited news and product information from vendors.

Research-Based Health Games Fight Childhood Obesity While Nurturing Creativity
Oct 26, 2010 (12:10 PM EDT)


PARENTS AND EDUCATORS NAME PLAYNORMOUS CREATIVE CHILD MAGAZINE'S 2010 MEDIA OF THE YEAR AWARD WINNER

HOUSTON, Oct. 26 /PRNewswire/ -- As childhood obesity rates continue to shock the nation, parents and teachers alike are seeking resources to help children learn about making healthier choices. Playnormous, an award-winning producer of research-based health video games and media, puts the power of good health back into the hands of children through creative gameplay.  And parents agree.  The company's first CD-ROM, Playnormous: Fun For A Change™ Health Video Games, has been awarded Creative Child Magazine's 2010 Media of the Year Award.

Creative Child Magazine is a national bi-monthly publication that provides parents with the latest information on how to nurture their child's creativity. Once a year moms, music educators and early education professionals review hundreds of products with the goal of determining those that best help parents raise well-balanced children.  Award winners are published in the November issue of Creative Child Magazine just in time for the holiday shopping season.

"Because health and physical education is being eliminated from school districts all over the country, many parents are looking for ways to integrate health at home," explains Playnormous Director of Marketing Melanie M. Lazarus, MPH. "The ultimate goal of Playnormous is to prevent childhood obesity and type 2 diabetes using media kids love to play and adults love to use. Winning this prestigious award is direct proof from consumers that we're doing just that."

ABOUT THE PRODUCT

Available for both Windows and Mac, the Playnormous CD-ROM includes five health games covering topics from what counts as a serving of vegetables to the difference between aerobic and sedentary activities. Bonus features include five parent/teacher guides, a digital storybook and information about childhood obesity and type 2 diabetes. The Playnormous CD-ROM is available for $14.99 at the Playnormous online store.

Additional Playnormous games are available for free play on Playnormous.com.

Playnormous.com uses technology like online games, eBooks, augmented reality and a monster avatar builder to make learning about health fun and accessible for children.  Playnormous games are also available at the Children's Museum of Houston and The Woodlands Children's Museum.

ABOUT PLAYNORMOUS

Playnormous is a subsidiary of Archimage Inc., a 27-year-old visual design studio known worldwide as a leader in the creation of games for health.  Archimage has been the recipient of over 50 local, national and international awards.  Clients include the National Institutes of Health, U.S. Department of Agriculture, Baylor College of Medicine, The Walt Disney Company and Nintendo.

FOR MORE INFORMATION

Melanie M. Lazarus MPH (MLazarus@Archimage.com), 713-523-3425


LINKS

http://www.playnormous.com

http://www.playnormous.com/store



SOURCE Playnormous