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Webinar: How to Increase Qualified Trade Show Leads 300% Using iPads
Oct 26, 2010 (01:10 PM EDT)


Learn Why iPads and the 6-Minute Sales Drill Make or Break an Exhibit

VENTURA, Calif., Oct. 26 /PRNewswire/ -- NewLeads, Inc., The Hill Group and The Sales Lead Management Association are hosting a free webinar on Wednesday, November 10th at 10 a.m. PST to show business-to-business exhibitors how to increase their qualified lead count from trade shows by 300%.  The methods to be discussed revolve around NewLeads' newest software technology using iPads and the six-minute qualification techniques pioneered by The Hill Group.  The co-sponsor of this program is the world-wide Sales Lead Management Association (SLMA).

(Photo:  http://photos.prnewswire.com/prnh/20100817/LA51889)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100817/LA51889)

Why the iPad + NewLeads software + Training make a difference!

The webinar speakers are trade show industry experts, John Hasbrouck of NewLeads, Inc. and Matt Hill of The Hill Group; the session moderator is James W. Obermayer, executive director of the SLMA.  Hasbrouck and Hill will teach that there are four crucial actions exhibitors may take to increase their total quantity of leads and simultaneously increase qualified lead count by 300%.  After this fast-paced 45-minute presentation, attendees will know how to dramatically increase the lead yield and the return on investment from their exhibits.  Hasbrouck says, "They will understand how the versatile iPad can make a huge difference in lead count and quality."

Registration for this free program is on the SLMA Home page, or at https://www1.gotomeeting.com/register/272398025.  

More Webinar Details

John and Matt will punch through the niceties to show attendees how to improve their current show processes and drastically increase lead count over the previous year.  Matt Hill says, "Attendees will know how to separate immediate buyers, talk to more buyers, and do all of this in a shorter period of time."  They'll learn:

  • Why training booth personnel can make or break the show's success, with a measureable sales return.
  • Why having iPads or similar touch screen technology is critical for lead qualification and immediate distribution and fulfillment.
  • How to use iPads and iPhones in the booth, giving managers access to show leads live, anywhere on the planet, in real time.

About the Sponsors

Over the past 15 years, The Hill Group's Trade Show Selling Skills Workshop has been presented to more than 30,000 booth personnel at over 350 trade shows. Hill's clients generate more qualified leads (avg increase 350%), more hot leads (avg increase 250%), and more fun in the booth while selling.

NewLeads, Inc. is the oldest third-party provider of sales lead acquisition devices with the largest installed base and most shows attended.  They offer trade show exhibitors a better solution to acquire and qualify trade show leads and facilitate the exchange of attendee information into clients' CRM systems and the active sales cycle.

The world-wide Sales Lead Management Association helps 2,800 members become successful in the critical business process of managing sales leads.  SLMA co-sponsors webinars and seminars that educate managers on the value of applied sales lead management.  For more information call Sue Campanale at 714-637-6989.

SOURCE NewLeads, Inc.