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#fridayreads: a book club for the Twitterverse
Oct 21, 2010 (03:10 PM EDT)

DALLAS, Oct. 21 /PRNewswire/ -- The latest Twitter trend? #fridayreads, a book club for the Twitterverse. Each Friday, thousands of avid readers join in a literary dialog on Twitter. The question: What are you reading? The answers, expressed in 140 characters or less and using the searchable hash tag #fridayreads, range from "The Room by Emma Donoghue – I wholeheartedly recommend it!" to "Harry Potter and the Half-Blood Prince. Again."

Launched last year by Book Maven Media's Bethanne Patrick (@thebookmaven on Twitter), #fridayreads is "A celebration of the joy of reading. It's a community of exuberant readers engaging in a fun and informative discourse."

"#fridayreads is a fascinating weekly snapshot of what passionate book lovers are reading. I follow it to see what's trending and to discover authors and books I might have otherwise missed," says Margaret Brown, publisher of new indie book review magazine Shelf Unbound, a digital monthly featuring the best of small press, university press, and self-published books (@shelfmagazine on Twitter). To encourage participation in #fridayreads, Shelf Unbound offers a free subscription each Friday to one of the participants. Electric Literature, Maple Street Books, Movable Type Literary Group, and others have also contributed giveaways in support of #fridayreads.

Making the most of Twitter's global reach and inherent brevity, #fridayreads gets right to the literary point.

For more information on Book Maven Media or #fridayreads, contact Bethanne Patrick,

For more information on new Shelf Unbound indie book review magazine, contact Margaret Brown, publisher,, 972.375.4956,, @shelfmagazine on Twitter

SOURCE Shelf Unbound