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Lyris Shares Online Marketing Insights at eMarketing Association Power of eMarketing Conference 2010
Oct 20, 2010 (04:10 PM EDT)


Lyris to discuss connected marketing that drives greater marketing efficiency and campaign optimization by integrating online marketing across multiple channels

EMERYVILLE, Calif., Oct. 20 /PRNewswire/ -- Lyris, Inc. (OTC Bulletin Board: LYRI), the online marketing expert, today announced its participation in the eMarketing Association's Power of eMarketing Conference 2010.  This year's event, taking place on October 20 and 21 in Baltimore, Maryland, will focus on actionable best practices, processes and case studies to improve online marketing.

At the Power of eMarketing Conference, Lyris will discuss the evolution of online marketing and email marketing heading into 2011.

"As we close out 2010, online and email marketing is moving faster than ever - also meaning marketing opportunity is at its greatest," said Lyris CMO Blaine Mathieu.  "With social media's growth, the availability of real-time data sources, sophisticated marketing analytics and expansion of mobile marketing, the best practices we intend to share will be crucial for marketers looking to integrate these channels to power effective, lucrative marketing programs."

WHAT:  eMA Association's Power of eMarketing Conference 2010, will share best practices from 35 speakers in four tracks with 12 breakout roundtables featuring 15 presentations

WHEN:  October 20 and 21, 2010

WHERE:  Radisson Lord Baltimore Hotel, Baltimore, Maryland

INFO:  For more information on the Power of eMarketing Conference go to:  http://www.emarketingassociation.com/2010/MD/index.html

About Lyris, Inc.

Lyris, Inc. (OTC Bulletin Board: LYRI) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing website content, creating landing pages, optimizing websites, paid search and search engine marketing, and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches, Char-Broil and Eldorado Hotel & Casino. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

SOURCE Lyris, Inc.