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Forrester and Audi Partner With Saepio to Provide October Marketing Asset Management 101 Webinar Series
Oct 15, 2010 (09:10 AM EDT)


Free webinars, taking place October 21 and 28, will discuss brand identity and personalization and advertising efficiency and cost savings

KANSAS CITY, Mo., Oct. 15 /PRNewswire/ -- Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today its Marketing Asset Management (MAM) 101 webinar series lineup for October.  The free webinars, featuring Suresh Vittal of Forrester Research and Mark Dahncke of Audi of America, will provide distributed marketers with the information they need to utilize MAM tools for creating targeted marketing campaigns that drive customers to action while also improving ROI and decreasing marketing spend.  

Additional details and registration information surrounding the free webinars are included below:


Brand Identity and Personalization in Distributed Marketing Organizations


Date: October 21, 12:00-1:00 pm CT


Featured Guest: Suresh Vittal, Vice President and Practice Leader, Customer Intelligence at Forrester Research


Webinar synopsis: Today's marketers face a complex challenge – how to deliver personalized content that drives optimal consumer behavior. With a growing number of channels available to interact with target audiences, efficiently delivering personalized content becomes increasingly difficult – especially when the need to protect brand identity is considered. In this webinar, Suresh Vittal will discuss the key challenges marketers face, how distributed marketing works, the benefits of managing content efficiently and planning for distributed marketing success.


Registration link: https://www1.gotomeeting.com/register/210077968




Driving Advertising Efficiency and Cost Savings with MAM


Date: October 28, 12-1 pm CT


Featured Guest: Mark Dahncke, Retail Marketing Manager at Audi of America


Webinar synopsis: Learn how one of the world's leading names in luxury cars is saving big money on its advertising campaigns using marketing asset management technology. Mark Dahncke will share how Audi is protecting corporate brand integrity while empowering dealerships across the country to tailor marketing efforts to best suit their local audience. Dahncke will offer insight on how the technology eliminated costly agency fees. In addition, he'll address the planning and deployment process, which was completed from start to finish in just two months. Finally, he'll offer a look at exciting features that Audi will be adding in the near future.


Registration link: https://www1.gotomeeting.com/register/564600128



Additional information about the Marketing Asset Management 101 webinar series and upcoming webinars can be found here: www.MAM101.com.  

About Saepio

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings.  The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

SOURCE Saepio