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Zappos.com CEO Shares Secrets of Company's Success at AMA Luncheon
Oct 12, 2010 (03:10 PM EDT)


Ballywho® Interactive Sponsors

TAMPA, Fla., Oct. 12 /PRNewswire/ -- The Tampa Bay Chapter of the American Marketing Association (AMA Tampa Bay), which provides ongoing professional development and networking in the field of marketing, is proud to present Tony Hsieh, author of NY Times #1 Bestseller "Delivering Happiness" and CEO Zappos.com, Inc. Sponsored by Ballywho Interactive, Hsieh's presentation "Delivering Happiness" will take place Monday, October 18 at A La Carte Pavilion (4050 Dana Shores Drive) in Tampa from 11:30 a.m. to 2:00 p.m.  Hsieh, one of the most widely respected and successful business innovators in the new economy, will share how he has led the company to phenomenal growth through revolutionary approaches to marketing, human resources and customer service.   Hsieh notes, "The best businesses in terms of long-term financial performance are those that are able to combine profits, passion, and purpose."

"Tony Hsieh is the epitome of a true visionary entrepreneur, someone who understands the correlation between employee morale and profitability.  Taking a business from nothing to a billion-dollar company in a decade is amazing," says Elissa Nauful Plumley, founder and CEO of Ballywho Interactive.  "In addition, Tony is one of the top people to follow on Twitter with over 1.7 million followers.  Ballywho® Interactive is thrilled to be part of the team that is bringing Tony to Tampa to share his story—one that we hope will be an inspiration to all small, medium, and large businesses around our state."

Those interested in reserving a space or getting more information about the event are encouraged to visit AMA Tampa Bay on the web at http://www.amatampabay.org/our-events/delivering-happiness.aspx.  This event is open to the general public.  There is special pricing of $30 for AMA Tampa Bay members.  Regular prices are $25 for students, and $50 for non-members. For more information about AMA Tampa Bay, visit www.amatampabay.org.

About AMA Tampa Bay

The Tampa Bay Chapter of the AMA, with 400 members, is a not-for-profit organization dedicated to educating the professional marketing community.  The Chapter's Web site is located at www.amatampabay.org.  Monthly events are open to members and guests and feature speakers from well-known companies and brands from both the Tampa Bay area and nationwide.  Memberships are available on both and individual and group (corporate) basis. For more information about any of the chapter's events or programs contact Shanna Kurpeat Vpprogramming@amatampabay.org.

About Ballywho Interactive

We Speak Your Mind.

At Ballywho, we harness the power of social media to build your brand, increase your web traffic, and manage your online reputation.  Our team is comprised of both marketing and IT professionals who understand your brand and marketing vision.  Rather than competing with or replacing other components of your company's marketing and PR strategies, we supplement them with a tailored and comprehensive social media strategy.  We analyze your target audience and help you break through the clutter, delivering your message in the right place at the right time.  

Grow grassroots support over time with genuine fans who truly care about your product and message.  The Ballywho solution focuses on supporting your company's vision with specific, measurable social marketing objectives.  We use those goals to create a cohesive plan and execute it seamlessly.  Our team determines key social media portals for your business: the plan may include blogs, status updates on key sites, web postings, promotional messages, or a dynamite combination of several strategies.  Through every step, the Ballywho team closely monitors every aspect of the campaign.

In partnership with traditional marketing approaches, social marketing gives businesses unprecedented access to an ever-growing global audience.  By implementing a holistic social media approach, businesses can expand brand awareness, build web traffic and sales, and maintain positive reputation.  

About Delivering Happiness, LLC

The Delivering Happiness Team has one mission in mind: to Inspire and Be Inspired. Tony's triumph has been apparent in his journey through Zappos and the achievement of his first book Delivering Happiness: A Path to Profits, Passion, and Purpose. #1 on many bestseller lists (including the New York Times) this book has only been one accomplishment of Mr. Hsieh's and he continues to inspire people around the country. From presenting at numerous companies, non-profit organizations, and colleges to book signings and hosting BBQ's these are the measures that Mr. Hsieh and his team at Delivering Happiness LLC want to share with the world.

Of course a big part of Inspire and Be Inspired is the community that's growing into the Delivering Happiness Movement. Delivering Happiness LLC, does not only inspire the right balance of profits, passion, and purpose in business but more importantly in life. Learn about the path that Mr. Hsieh took for Zappos to become an empire, the mistakes that were used to build a stronger community, and how to create a stronger company culture, which will find inspiration and happiness in work and life.

SOURCE AMA Tampa Bay