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Freedom Center Employs iPhone Web App to Promote Latest Breakthrough R.I.G.H.T.S. Education Initiative
Oct 12, 2010 (04:10 PM EDT)


CINCINNATI, Oct. 12 /PRNewswire-USNewswire/ -- Today, the National Underground Railroad Freedom Center debuts its latest concept to promote social awareness of contemporary human rights struggles worldwide. Designed to engage consumers of mobile media and social games, the proposed Guardians of Freedom program employs a vibrant superhero theme to advance the Freedom Center's global human R.I.G.H.T.S. initiative. This breakthrough multi-channel experience will spotlight the six core R.I.G.H.T.S. "unfreedoms" - Racism, Illiteracy, Genocide, Hunger, Tyranny, and modern forms of Slavery.

A preview of this experience is available for iPhone/iPod Touch users through the Freedom Center's Web site at www.freedomcenter.org/GOF.  Included in this Web app is an eMag narrating the experience of a young boy who is the victim of a modern human trafficking ring, reflecting real life examples found in Invisible: Slavery Today, which opened at the Freedom Center October 9th.

In addition to mobile apps, the ultimate Guardians of Freedom vision includes plans for 3-D game components, interactive museum exhibits, and a variety of web-based program extensions - all designed to provide each individual with a unique opportunity to achieve official status as a modern day "Guardian of Freedom."

"Guardians of Freedom brings an entirely new visitor demographic into the Freedom Center experience.  People, particularly those in the mobile generation, are passionate about using personal technology to build communities around social issues," says Ernest Perry, the Freedom Center's Chief Innovation Officer.  

"After an eye-opening tour of the Freedom Center, we were inspired to create something uniquely centered on a modern hero theme that had been considered for years," says Steve Simmons, Executive Producer of MossMedia LLC, the creative engine behind the Guardians of Freedom concept. "There is a tremendous opportunity here to participate in an initiative with the potential to drive critical social change."

VOCON of Cleveland contributed an architectural vision for several on-site extensions of the core program, including the addition of a proposed "Hall of Guardians." This media-rich installation is intended to honor celebrities, sports heroes, and other noteworthy social icons demonstrating a commitment to contemporary social justice issues. The proposed exhibit would feature memorabilia from modern freedom fighters, IFCA recipients, and other VIPs in an exciting mix of star power and social activism.

"Guardians is geared toward an audience demanding a high-touch experience both at the Freedom Center, and virtually," says David Allen Moss, Founder and Chief Content Officer for MossMedia.  "It adds a layer of relevant, vibrant, and pop-powered content to the hugely important contemporary fight against injustice that the Freedom Center symbolizes."

"The Freedom Center is a natural hub for this energy, and Guardians presents the ideal platform for linking mobile activists to opportunities for making a difference," says Donald W. Murphy, President & CEO of the Freedom Center.  "We have to continue pushing the boundaries of what it means to be a Center for learning in the 21st Century."

About the National Underground Railroad Freedom Center

Situated in Cincinnati, Ohio, on the banks of the Ohio River, the Freedom Center celebrates the legacy of courage and multicultural cooperation embodied in the story of the Underground Railroad.  Of equal importance, the Freedom Center uses a wide array of exhibits to educate the public about the historic and continuing struggle to establish universal freedom in both the U.S. and around the world.  For additional information, contact the Freedom Center at 513.333.7500 or visit www.freedomcenter.org.

About MossMedia

MossMedia is a global ecosystem of creative and technical leadership, with a core focus on content creation, experience design, interactive applications, and brand innovation. Headquartered in Cleveland's emerging District of Design, MossMedia believes in providing best-in-class solutions to clients and customers who demand cost-effective, category-killing communications, and competitive products to drive growth in their respective markets.

Founded in 1997 by David Allen Moss, the firm has renewed its core strength with the addition of broadcast media veteran, Steve Simmons. MossMedia now offers over 40 years of combined leadership in strategic creative, brand strategy, product development, and rich media production.

Across their careers, Moss and Simmons have served a broad array of world-class clients. In a myriad of  capacities, the duo has directed original media design for organizations like Wynn Las Vegas, The Step2 Company, Petco, BP, Best Buy, Leap Frog Toys, The Cleveland Clinic and more.  To discover more about MossMedia, their unique team, partners, and projects, visit http://www.mossmedia.pro.

SOURCE National Underground Railroad Freedom Center