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Reportlinker Adds Subscription MMOGs - Mixed Fortunes in High Risk Game
Oct 07, 2010 (02:10 PM EDT)


NEW YORK, Oct. 7 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Subscription MMOGs - Mixed Fortunes in High Risk Game

http://www.reportlinker.com/p0306636/Subscription-MMOGs---Mixed-Fortunes-in-High-Risk-Game.html

Screen Digest's latest subscription MMOG report covering detailed market data and forecasts to 2014 for North America, Europe and a number of individual territories within those regions. The latest report includes 2009 actuals and also highlights the mixed fortunes of operators within this high risk sector.

We maintain our view that subscriptions will continue to play an important role in the MMOG sector. Certain consumer groups and types of service are well suited to subscriptions but we also acknowledge the growing success and adoption of microtransaction-based MMOGs as an alternative business model for operators.

Activision Blizzard remains the biggest operator in subscription MMOGs, with a 54% share of consumer revenues (money spent on subscriptions less VAT). The company's share of the market has dropped from its peak in 2008, due to its growth slowing and due to an influx of premium subscription services, some of which have found good traction in the market. At an operator level, the subscription MMOG market is very fragmented, with a large number of services unable to break the 200k subscription level to compete at the entrenched top-end of the market.

Highlights:

* The subscription MMOG market in North America and Europe grew to be worth $1.6bn in 2009, up from $1.4bn in 2008

* Screen Digest predicts a Western CAGR for subscription consumer revenues of 4.9%, taking 2014 subscription revenues to almost $2bn

* Western subscriptions expanded to 13m by the end of the year

* 56% of subscriptions were in North America

* Blended average monthly subscription ARPU dropped by almost 10% in 2009 due to popularity of cheaper premium subscription services

* Activision Blizzard remains the dominant operator with 54% share of the market in 2009, down from 60% in 2008

In this report:

* Subscription MMOG market data and forecasts to 2014

* Analysis of market growth excluding World of Warcraft

* Average monthly subscription ARPU data and analysis

* European subscription pricing analysis

* Analysis of subscription growth versus broadband connection growth

* Current market trends

* Key country market growth forecasts

* Operator performance in home markets analysis

* Examination and analysis of most popular services ranked by subscription numbers

* Examination of World of Warcraft's performance since 2005 and share between territories

* Examination and analysis of leading subscription MMOG operators

* Browser-based subscription MMOG trends

* Premium subscription MMOG trends

* Kids' subscription MMOG trends

* The future for MMOG content consumption

Tables and charts included:

* North America & Europe MMOG Subscription Market, 2009 and forecasts to 2014, $m

* Western consumer revenues from subscription MMOGs excluding World of Warcraft, 2006-2009 ($m)

* North America & Europe MMOG Year End Subscriber Numbers, 2009 and forecasts to 2014, m

* North America MMOG subscription versus broadband connection growth, forecast to 2014

* Europe MMOG subscription versus broadband connection growth, forecast to 2014

* North America & Europe Subscription ARPU ($)

* Subscription pricing (one month, ?)

* Subscription pricing (one month, pounds Sterling and ? comparison)

* Subscription pricing (per month, ?) for 1, 3, 6, 12 month subscriptions

* Key country markets 2009 market size, $m

* Key country markets 2014 market size, $m

* Forecast 5 year CAGR (2009-2014) by key country

* Home market performance for key Western titles/operators, 2009

* USA: Key data points

* USA: Share of North America subscription MMOG consumer revenues

* USA: MMOG subscription consumer revenues, with forecast to 2014

* Canada: Key data points

* Canada: Share of North America subscription MMOG consumer revenues

* Canada: MMOG subscription consumer revenues, with forecast to 2014

* UK: Key data points

* UK: Share of Europe subscription MMOG consumer revenues

* UK: MMOG subscription consumer revenues, with forecast to 2014

* Germany: Key data points

* Germany: Share of Europe subscription MMOG consumer revenues

* Germany: MMOG subscription consumer revenues, with forecast to 2014

* France: Key data points

* France: Share of Europe subscription MMOG consumer revenues

* France: MMOG subscription consumer revenues, with forecast to 2014

* Spain: Key data points

* Spain: Share of Europe subscription MMOG consumer revenues

* Spain: MMOG subscription consumer revenues, with forecast to 2014

* Italy: Key data points

* Italy: Share of Europe subscription MMOG consumer revenues

* Italy: MMOG subscription consumer revenues, with forecast to 2014

* Top 10 (ex WoW) Western titles in 2009 ranked by average subscribers

* Top 10 (ex WoW) Western titles in 2009 ranked by year-end subscribers

* Western cumulative consumer revenues for top 10 services 2005-2009, ($m)

* North America cumulative consumer revenues for top 10 services 2005-2009, ($m)

* Europe cumulative consumer revenues for top 10 services 2005-2009, ($m)

* 2009 World of Warcraft Western territory subscriber shares

* World of Warcraft Western subscriber numbers & growth, 2005-2009

* Top 10 subscription service consumer revenues market share, 2009 (based on $ value)

* Top 10 subscription service consumer revenues market share, 2009 (based on $ value) excluding WoW

* Leading subscription MMOG operator consumer revenues ranking, 2009

* Activision Blizzard: Key data points

* Activision Blizzard: Share of Western consumer revenues, 2009

* Activision Blizzard: Consumer subscription consumer revenues, 2005-2009

* Jagex: Average monthly subscriptions, 2005-2009

* Jagex: Key data points

* Jagex: Share of Western consumer revenues, 2009

* Sony Online Entertainment: Consumer subscription consumer revenues, 2005-2009

* Sony Online Entertainment: Average monthly subscriptions, 2005-2009

* Sony Online Entertainment: Key data points

* Funcom: Share of Western consumer revenues, 2009

* Funcom: Consumer subscription consumer revenues, 2005-2009

* Funcom: Average monthly subscriptions, 2005-2009

* NCsoft: Key data points

* NCsoft: Share of Western consumer revenues, 2009

* NCsoft: Consumer subscription consumer revenues, 2005-2009

* Disney: Average monthly subscriptions, 2005-2009

* Disney: Key data points

* Disney: Share of Western consumer revenues, 2009

* Square Enix: Consumer subscription consumer revenues, 2005-2009

* Square Enix: Average monthly subscriptions, 2005-2009

* Square Enix: Key data points

* Electronic Arts: Share of Western consumer revenues, 2009

* Electronic Arts: Consumer subscription consumer revenues, 2005-2009

* Electronic Arts: Average monthly subscriptions, 2005-2009

* CCP Games: Key data points

* CCP Games: Share of Western consumer revenues, 2009

* CCP Games: Consumer subscription consumer revenues, 2005-2009

* Ankama: Average monthly subscriptions, 2005-2009

* Ankama: Key data points

* Ankama: Share of Western consumer revenues, 2009

* Leading browser-based service year-end subscriptions, 2009

* Browser-based service share of consumer revenues excluding WoW, 2007-2009

* Leading premium subscription service year-end subscriptions, 2009

* Premium subscription service share of consumer revenues excluding WoW, 2007-2009

* Leading kids service year-end subscriptions, 2009

* Kids service share of consumer revenues excluding WoW, 2007-2009

* Visualising the shift in games consumption from PC to other internet-enabled devices

To order this report: Video Game Industry: Subscription MMOGs - Mixed Fortunes in High Risk Game Video Game Business News

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Nicolas Bombourg

Reportlinker

Email: nbo@reportlinker.com

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Intl: +1 805-652-2626



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