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Technology Meets Tradition: amNewYork Introduces Innovative 'Microsoft Tag'
Oct 06, 2010 (05:10 PM EDT)


The first U.S. newspaper to offer readers interactive access for editorial content

NEW YORK, Oct. 6 /PRNewswire/ -- amNewYork, Manhattan's most distributed daily newspaper, is offering readers enhanced content with Microsoft Tag. By connecting its audience with additional editorial content that can be accessed via mobile devices, amNewYork continues to achieve its goal of getting readers "Manhattan Ready" with quick and efficient access to the latest information.

Microsoft Tags allow readers to scan a 2D barcode (which amNewYork prints alongside select articles) with a smart phone. The barcode then directs the browser to load the supplementary materials, enhancing the print article.

Tags connect almost anything in the real world to information, entertainment, and interactive experiences on readers' mobile devices. Tags are a new kind of bar code that can be displayed anywhere and are customizable.

amNewYork has been successfully including Tags in its content since August, drawing readers from throughout New York City and the Tri-state area with the new technology.  With these Tags, readers have been viewing photo galleries and videos, as well as accessing additional information related to amNewYork stories.  Through a partnership with Mobile Previews LLC, a New York-based mobile technology company, this is the first time that newspaper readers can see movie trailers, read reviews and buy tickets directly from their smart phones.

Most of amNewYork's audience consists of savvy commuters and young trendsetters, and the paper is using the Tags to solidify its spot at the forefront of the industry. amNewYork is bridging the gap between the print paper and the ever-changing digital realm.

"As a daily newspaper that is written for a young, urban, mobile-savvy demographic, the inclusion of Microsoft Tags provides multi-media interaction, further extending engagement and service to our readers," says Paul Turcotte, publisher of amNewYork. "We see this new technology as a way to transform the newspaper page to an exciting multi-media experience."

Bill McQuain, director of Tag Product Management at Microsoft Corp., agrees: "We're excited that amNewYork is using Tag to engage with readers at a deeper level. Microsoft Tag makes the world around you clickable, and now with the scan of Tag from amNewYork, its readers will get a rich interactive experience."

For more information about amNewYork, visit amny.com.


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Kelly Brady

Brandsway Creative

KB@BrandswayCreative.com

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SOURCE amNewYork