NEW YORK, Oct. 5 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumers and the Cloud: Quantifying and exploiting the consumer cloud market opportunity, 2010-2018

http://www.reportlinker.com/p0306049/Consumers-and-the-Cloud-Quantifying-and-exploiting-the-consumer-cloud-market-opportunity-2010-2018.html

Consumer use of cloud technology is vast, and will drive overall cloud revenues from 2010-2015. This report seeks to scope, size and demystify the business opportunities presented by the consumer application of cloud computing technology. Specifically, the report aims to: Define what 'cloud computing' means in the consumer space; Translate and demystify the cryptic language typically used to describe the cloud into real-world, business and marketing language; Qualify and quantify commercial opportunities in consumer cloud applications over the immediate to mid-term; Clarify the current competitive positioning in the consumer cloud value chain; Evaluate business responses to these opportunities, and outline optimal business models for the near term and beyond.

The report offers quantification and forecasting of revenue opportunities for consumer usage of cloud technologies, for all major revenue categories, on a global basis including all regions and 20 leading national markets. It analyzes the impact of drivers and inhibitors to cloud technology uptake, and assesses competitive landscape development and commercial implications.

Key Features of this report

• Defines and demystifies the meaning of 'the consumer cloud'.
• Uniquely detailed and comprehensive revenue analysis of market conditions and future outlook
• Uniquely granular look at revenue opportunities globally, for six regions and 20 leading national markets
• Business implication analysis for all stakeholders as competitors
• Analysis of factors supporting and inhibiting the adoption of cloud enabled apps by consumers

Key Benefits of this report

• Access a uniquely comprehensive and detailed, but realistic and well sourced view of current and potential markets
• Gain a unique planning tool country by country, region by region
• Assess your business' position in the emerging new competitive landscape
• Understand the drivers and inhibitors that will impact your market
• Identify successful consumer cloud business strategies for the period 2010-2018

Highlights from this report

Consumer cloud revenues are predicted to grow at a CAGR of 24.5% between 2010 and 2018, reaching $71.4bn by the end of the forecast period.

By 2018, mobile applications will account for $32.5bn, or just under 46% of all consumer cloud services revenues (up from 31 % in 2010).

Companies such as Microsoft and Apple have a significant opportunity to transfer their desktop dominance to the cloud. Firms such as Google and Facebook cannot succeed independently and will need to adopt partner or merger strategies.

Key questions answered by this report

• What exactly is the consumer cloud? Is it simply a 'myth'?
• What is the revenue opportunity presented by consumer use of cloud technologies?
• What are the geographic splits involved?
• How will new supply chains develop as a result of the rise of cloud computing?
• How fast will adoption and revenue growth really be, given drivers and inhibitors?
• What are the market opportunities in consumer services such as email, storage, VoIP, mobile apps, social networking and gaming, and music?
• Which companies are dominating the consumer cloud space?
• Which consumer cloud business strategies will be successful in the period 2010-2018?

Table of Contents

Consumers and the Cloud

Executive summary 10

Consumer cloud market context 10

Consumer cloud market opportunity analysis 10

Consumer cloud competitive situation analysis 11

Business response 13

Chapter 1 Consumer cloud market context 16

Summary 16

Introduction 17

Who is this report for? 17

Demystifying the cloud 19

The symbolic language of the cloud 19

A simpler definition of cloud computing 20

The cloud the consumer sees 21

Consumer cloud information flows 22

Is the cloud a myth? 23

Issues facing the development of the consumer cloud market 24

Bandwidth 25

Access devices 25

Personal information integration 26

Security 26

Privacy 27

Conclusion 28

Chapter 2 Consumer cloud market

opportunity analysis 30

Summary 30

Market overview 31

Market scope and definition 34

Email 36

Storage / backup 36

VoIP 36

Mobile applications (mApp) revenues 36

Online social networking (excl. gaming) 37

Online gaming 37

Paid music content 37

Notes on data and sources 38

Market drivers and enablers 41

Broadband penetration 41

3G 42

Access devices 45

Smartphones 47

Social networking 49

Market sizing and forecasts (2010-18) 52

Total cloud services revenues 52

Private cloud vs public cloud 55

Consumer cloud market revenues 57

Global total 57

By region 58

By major geographical market 62

By market category 68

Market category by major geographical market 70

Conclusions 82

Chapter 3 Consumer cloud competitive

situation analysis 86

Summary 86

Competitive overview 87

Introduction 87

Competitive analysis and vendor profiles 89

Google vendor profile 92

Apple vendor profile 95

Facebook vendor profile 98

Microsoft vendor profile 101

Salesforce.com vendor profile 105

Nokia vendor profile 108

Amazon Web Services (AWS) vendor profile 111

Opera Unite vendor profile 114

Box.net vendor profile 117

Chapter 4 Business response 124

Summary 124

Overview 125

Business response analysis 126

Traditional consumer technology OS firms 126

Responses of established Web firms 129

Response of telephone operators 131

Response of media and other content providers 133

Response of applications developers 135

Responses of device manufacturers 137

Conclusions 139

Index 141

List of Figures

Figure 1.1: Consumer cloud information flows 22

Figure 2.2: Consumer cloud revenue categories 35

Figure 2.3: Global 3G subscribers and penetration, 2010-18 44

Figure 2.4: Access device shipments (units, m), 2010-18 46

Figure 2.5: Social network user growth by region (users m), 2009-15 51

Figure 2.6: Global total cloud services revenues ($bn), 2010-18 52

Figure 2.7: Total cloud services revenues by major geographical market ($bn), 2010-18 53

Figure 2.8: Share of total cloud services revenues by major geographical market (%), 2010-18 55

Figure 2.9: Total cloud services revenues, private vs public cloud ($bn), 2010-18 56

Figure 2.10: Global consumer cloud revenues as a percentage of all cloud services revenues ($bn), 2010-18 57

Figure 2.11: Consumer cloud services revenues by region ($bn), 2010-18 60

Figure 2.12: Share of total consumer cloud services revenues by region (%), 2010-18 61

Figure 2.13: Consumer cloud services revenues by major geographical market ($bn), 2010-18 63

Figure 2.14: Consumer cloud services market share by major geographical market (%), 2010-18 66

Figure 2.15: Consumer cloud services revenues as a percentage of total cloud services revenues, by major geographical market (%), 2010-18 67

Figure 2.16: Consumer cloud services revenues by market category ($bn), 2010-18 69

Figure 2.17: Consumer cloud mobile application revenues by major geographical market ($bn), 2010-18 71

Figure 2.18: Consumer cloud gaming revenues by major geographical market ($bn), 2010-18 73

Figure 2.19: Consumer VoIP revenues by major geographical market ($bn), 2010-18 74

Figure 2.20: Consumer paid music downloads revenues by major geographical market ($bn), 2010-18 76

Figure 2.21: Consumer cloud SN revenues by major geographical market ($bn), 2010-18 78

Figure 2.22: Consumer storage and backup revenues by major geographical market ($bn), 2010-18 79

Figure 2.23: Consumer cloud email revenues by major geographical market ($bn), 2010-18 81

Figure 3.24: Converging cloud business models 88

Figure 3.25: Google SWOT analysis 94

Figure 3.26: Apple SWOT analysis 97

Figure 3.27: Facebook SWOT analysis 100

Figure 3.28: Microsoft SWOT analysis 104

Figure 3.29: Salesforce.com SWOT analysis 107

Figure 3.30: Nokia SWOT analysis 110

Figure 3.31: Amazon Web Services SWOT analysis 113

Figure 3.32: Opera Unite SWOT analysis 116

Figure 3.33: Box.net SWOT analysis 119

Figure 3.34: Cloud stakeholder strategy comparisons 121

List of Tables

Table 2.1: Ranking of country broadband penetration and ubiquity (subscribers per 100 inhabitants), 2009 42

Table 2.2: Global 3G subscribers and penetration, 2010-18 44

Table 2.3: 3G penetration by country, 2010 45

Table 2.4: Access device shipments (units, m), 2010-18 47

Table 2.5: Social network user growth by region (users m), 2009-15 51

Table 2.6: Global total cloud services revenues ($bn), 2010-18 53

Table 2.7: Total cloud services revenues by major geographical market ($bn), 2010-2018 54

Table 2.8: Share of total cloud services revenues by major geographical market (%), 2010-18 55

Table 2.9: Total cloud services revenues, private vs public cloud ($bn), 2010-18 56

Table 2.10: Consumer cloud revenues as a percentage of all cloud services revenues globally ($bn), 2010-18 58

Table 2.11: Consumer cloud services revenues by region ($bn), 2010-18 60

Table 2.12: Share of total consumer cloud services revenues by region (%), 2010-18 61

Table 2.13: Consumer cloud services revenues by major geographical market ($bn), 2010-18 63

Table 2.14: Consumer cloud services market share by major geographical market (%), 2010-18 66

Table 2.15: Consumer cloud services revenues as a percentage of total cloud services revenues, by major geographical market (%), 2010-18 67

Table 2.16: Consumer cloud revenues by market category ($bn), 2010-18 69

Table 2.17: Consumer cloud mobile application revenues by major geographical market ($bn), 2010-18 72

Table 2.18: Consumer cloud gaming revenues by major geographical market ($bn), 2010-18 73

Table 2.19: Consumer VoIP revenues by major geographical market ($bn), 2010-18 75

Table 2.20: Consumer paid music downloads by major geographical market ($bn), 2010-18 76

Table 2.21: Consumer cloud SN revenues by major geographical market ($bn), 2010-18 78

Table 2.22: Consumer storage and backup revenues by major geographical market ($bn), 2010-18 80

Table 2.23: Consumer cloud email revenues by major geographical market, ($bn), 2010-18 81

Table 3.24: Google key metrics, Q1 2010 92

Table 3.25: Apple key metrics, Q1 2010 95

Table 3.26: Facebook key metrics, Q1 2010 98

Table 3.27: Microsoft key metrics, Q1 2010 101

Table 3.28: Salesforce.com key metrics, Q1 2010 105

Table 3.29: Nokia key metrics, Q1 2010 108

Table 3.30: Amazon Web Services key metrics, Q1 2010 111

Table 3.31: Opera Unite key metrics, Q1 2010 114

Table 3.32: Opera Unite key metrics, Q1 2010 117

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