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California Lottery Selects SolutionSet for Public Website Design and Development
Oct 05, 2010 (12:10 PM EDT)

Agreement to Add New Functionality and Improved User Experience Over Three Years

SAN FRANCISCO and SACRAMENTO, Calif., Oct. 5 /PRNewswire/ -- SolutionSet, the fourth largest independent digital, data, direct and local marketing services company in the U.S., has been named by the California Lottery for the design, development, implementation and hosting of its public website –  SolutionSet will manage various facets of digital marketing consulting, including requirements analysis, business consulting, visual design and user experience design, as well as software engineering and systems operations leadership.

"We are thrilled to be partnering with the California Lottery for this initiative and to support California in its commitment to raise funding for public education," said Alex Kaplinsky, Executive Vice President and Chief Technology Officer of SolutionSet.  "This is a real opportunity to transform the public website into a more rewarding interactive experience."

Over the course of a three-year engagement, SolutionSet will launch a new web platform to expand the functionality of the California Lottery's public website.  The re-launched site will incorporate new user experiences through personalized content, interactive games for fun, rewards programs, improved electronic communications and centralized access to the Lottery's public services and information.

"The California Lottery looks forward to working with SolutionSet to provide a comprehensive online experience to our players and web visitors alike," said Joan Borucki, Director of the California Lottery.  "Together we will create an exciting website experience that motivates our players and provides more supplemental funding for California's public schools."

"This contract with the California Lottery is truly a testament to SolutionSet's unique approach, as well as our ability to bring clients valuable solutions that solve business problems and drive transactions," said SolutionSet President and COO Zain Raj.

About SolutionSet

SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct, and local marketing.  We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including adidas, AT&T, Dell, eBay, TXUE, Office Depot and Stanford University.  For more information, visit:  

SOURCE SolutionSet