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Film Producer David T. Friendly Joins THE LOOK's Board of Advisors
Oct 04, 2010 (04:10 PM EDT)

LOS ANGELES, Oct. 4 /PRNewswire/ -- THE LOOK Founder & CEO Alan Mruvka announced today that film producer David T. Friendly has joined the Board of Advisors for THE LOOK, the newly launched celebrity, fashion, and beauty network – Previously announced board members include producers Barry Josephson and Cindy Cowan, retail expert Terri Monsour, webcam pioneer Brian Cury, E! Entertainment Television Co-founder Larry Namer and veteran television executive Ira Kurgan.



"Alan has created a terrific combination of entertainment and ecommerce with THE LOOK," said Friendly. "It'll be great to work with him and the other board members in guiding it to success."

After graduating from Northwestern University's Medill School of Journalism in 1978, Friendly became a journalist, a staff writer at newsmagazine Newsweek. He moved to the Los Angeles Times in 1985 where he wrote about the entertainment industry and had a weekly column exploring the business side of the film industry until 1987, when he was approached by Imagine Entertainment co-founders Brian Grazer and Ron Howard, and he became Imagine's Vice President of Motion Pictures. With Imagine, he executive produced "My Girl," "My Girl 2," "For Love or Money," "Greedy," and "The Chamber." In 1994, Friendly joined Davis Entertainment as President, where he produced "Daylight" and "Digging to China," as well as overseeing the development and production of many other Davis films. With his own independent company, Friendly Productions, he produced the 2000 film "Here on Earth." Friendly and producer/financier Marc Turtletaub founded Deep River Productions in September 2000 and, after working at 20th Century Fox for three years where he produced "Big Momma's House," they produced their first feature, "Laws of Attraction."

Friendly went on to produce "Duane Hopwood," "The Honeymooners" and "Big Momma's House 2" with Deep River under different labels before producing 2006 film "Little Miss Sunshine" with Turtletaub, Ron Yerxa, Albert Berger and Peter Saraf, for which they were all nominated for an Academy Award for Best Picture and a BAFTA Award for Best Film, as well as winning an Independent Spirit Award for Best Feature and a PGA Award for a Theatrical Motion Picture. After the release of "Little Miss Sunshine," which had been in production at Deep River Productions for six years, Friendly and Turtletaub split and left the company to work elsewhere and Friendly made a two-year producing deal with 20th Century Fox that landed him producing roles on the 2008 film "Meet Dave" and "Big Mommas: Like Father Like Son," which opens February 18, 2011. He also recently produced "Soul Men," which starred Samuel L. Jackson and the late Bernie Mac. Friendly is set to produce the upcoming projects "Office Romance," "Q School," and "The Warden."


Created for women, THE LOOK covers everything celebrity from fashion and beauty, to lifestyle and fitness. Through its numerous fashion and beauty experts, THE LOOK editorial team gives the audience an inside perspective into the world of celebrity lifestyle. THE LOOK is really three sites in one, an online network, a daily editorial and photo site, and an ecommerce store.  As a network, THE LOOK features four original series including: "On the Scene," "Fashion Diva," "DIY: Do It Yourself," and "Beauty School." Viewers can find these series online at and in the future on cable, satellite, syndication, mobile and in the international markets. As an editorial and photo site, THE LOOK features hundreds of articles and celebrity photos updated daily. In addition, each celebrity photo is enhanced with an ecommerce rollover capability that allows the consumer to purchase similar items to those worn by the celebrity in the photo. As an ecommerce store, THE LOOK offers hundreds of fashion, beauty and lifestyle products for sale on the site, both name brands and celebrity brands.

THE LOOK Founder & CEO, Alan Mruvka, has over 25 years of experience in the entertainment business. His monumental successes in the entertainment industry include producing films, television series and co-founding E! Entertainment Television. Mruvka was the largest non-corporate shareholder of E! until selling his shares in the company and stepping down from the Board of Directors. Now an accomplished entrepreneur, Mruvka has founded several successful companies including Movies USA magazine, a national million copy per month movie magazine that was distributed free in movie theaters, Filmtown, a film finance and distribution company, The Ministry of Film, a film and television production company, and The Alan Mruvka Company, a successful real estate development company concentrating on commercial projects in New York, Las Vegas and Los Angeles. While at The Ministry of Film and Filmtown, Mruvka created and executive produced numerous television shows including USA Network's "Pacific Blue," basic cable's highest rated one-hour drama at that time, which shot over 100 episodes and ran five seasons; and the weekly boxing series "Thunderbox." He also produced several feature films including the winner of the Chicago International Children's Film Festival and the Sundance Film Festival's critically acclaimed "Digging to China," starring Kevin Bacon and Evan Rachel Wood, and directed by Academy Award winner Timothy Hutton; Showtime's "The Legend of Gatorface;" and "State and Main," starring Philip Seymour Hoffman, Alec Baldwin, William H. Macy and Sarah Jessica Parker, and directed by acclaimed playwright David Mamet.