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GigaOM and TheStreet Announce Wide-Reaching Content Partnership
Sep 28, 2010 (01:09 PM EDT)


SAN FRANCISCO, Sept. 28 /PRNewswire/ -- GigaOM, a media company providing news and in-depth analysis to technology insiders and enthusiasts, and TheStreet.com, Inc. (Nasdaq: TSCM (TheStreet.com)), a leading digital financial media company, today announced a content and audience-sharing agreement. Under the terms of the agreement, the two companies will share and co-author editorial and research content across their network of branded websites, while introducing their respective highly engaged and influential audiences to each other's brands and content offerings.

Their first co-branded report, "Mobile Operators' Strategies for Connected Devices" is available today from GigaOM Pro, GigaOM's technology market research service, and will be distributed to all attendees of Mobilize 2010, GigaOM's influential event on the future of the mobile web. TheStreet's technology editor will moderate a discussion at Mobilize 2010 and share her thoughts on the opportunities that trends identified at the event present for investors in the mobile web and technology sectors. Additional co-authored, exclusive industry reports on trends in the technology, communications, and the cleantech sectors will be published in the future.

"TheStreet is a leader in high-quality, professionally-produced financial content, and their coverage in the technology, communications, and cleantech sectors and the attractive audience that content attracts makes them an ideal partner for GigaOM," said Paul Walborsky, CEO of GigaOM. "We look forward to working hand-in-hand with the editorial, analyst, and business teams at TheStreet to share content across our joint network of sites, to co-author research reports that deliver critical insights into the technology-driven industries we jointly cover and to introduce our respective audiences to each other's brands and service offerings."

"Our partnership with GigaOM builds on TheStreet's recent content and audience-sharing arrangements with other best-in-class partners from Newsweek to Nightly Business Report to the personal finance site Bundle – all organizations that understand the distinct value of TheStreet's quality, action-oriented content in the financial vertical," said Daryl Otte, CEO of TheStreet. "As a well-followed brand in the leading areas of technology with a highly-engaged audience and deep roots into the vibrant West Coast technology community, GigaOM delivers to TheStreet great incremental distribution while lending significant new resources and insight to our already strong offerings in the technology sector. We are pleased to be teaming with such an influential partner."

Together, TheStreet and GigaOM will provide readers with the most up-to-date coverage on the technology sector and present reliable investing ideas – providing critical editorial viewpoints about the news, events, and information that impact investment and business decisions in technology sectors.

About GigaOM

Founded in 2006, GigaOM has grown into the leading provider of online media, events and research for global technology innovators. The company is one of the most credible and insightful voices at the intersection of business and technology, with an online audience of more than 4 million monthly unique visitors; industry-leading events, including Structure, Mobilize, NewTeeVee Live, NetWork, Green:Net and Bunker Sessions; and a pioneering market research service and digital community, GigaOM Pro, which provides insider access to expert analysis on emerging technology markets.

About TheStreet

TheStreet is a leading digital financial media company that distributes its content through online and mobile channels. The Company's network includes the following properties: TheStreet, RealMoney, Stockpickr, BankingMyWay, MainStreet and Rate-Watch. For more information and to get stock quotes and business news, visit TheStreet.com or through a mobile device at TheStreet.mobi.

Contact:

Celeste LeCompte

415-843-1837

celeste@gigaom.com

Darren Brandt

212-446-1861

dbrandt@sloanepr.com



SOURCE GigaOM