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Latergy Introduces Do-it-Yourself Webcasting for Public Relations and Marketing Professionals
Sep 27, 2010 (03:09 PM EDT)

Boutique Digital Video Agency Offers Affordable Option to Help Communicators Meet Constant Demand

NEW YORK, Sept. 27 /PRNewswire/ -- Latergy (, the video services agency founded by public relations and marketing veteran Larry Thomas, announced today an agreement with Onstream Media (Nasdaq: ONSM) that will provide professional communicators with direct access to an enterprise level webcast and encoding solution to make continual online video production and distribution more affordable and accessible.  The service provides a unique alternative that complements Latergy's suite of turnkey and custom broadcast, web and mobile production and distribution services. 

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"Latergy's mission is to help clients take advantage of the evolving video marketplace which includes changes in content, consumption and technology," Thomas said.  "While it may seem counter-intuitive for a full service production company to offer a DIY alternative, I've learned that you cannot outrun technology.  My goal is to help companies and associations of all sizes meet the demand for online video."

The iEncode™ video webcasting solution puts self-administered, Internet broadcasting power into the hands of users. Featuring easy set up and on-premises encoding for a higher quality signal, the appliance serves as a front-end to Onstream's enterprise software utilized by thousands of corporations worldwide and supports interactive features including polling, slides, Q&A and registration.  The clips can be streamed live and on-demand.

The user friendly interface supports multiple applications including training, sales support, webinars, events and much more. Furthermore, due to its cost-effective, self managed nature, organizations have the freedom to facilitate video webcasts more frequently than ever before.  The annual investment for unlimited usage is less than $25,000.  Contact Latergy at to request more information.

"I believe that communicators should leverage video to maintain online conversations and, ideally, the content be should professionally produced," Thomas continued.  "But that is rarely feasible, even for Fortune 500 brands and budgets.  I want clients to know they have options and help determine when and how to use them."

Thomas' career began in 1994 at PR Newswire where he held progressively senior management positions developing new media and video services.  In 2002, he launched, built and served as president of MultiVu, PR Newswire's multimedia subsidiary.  He left in 2005 to become the Chief Operating Officer of a NASDAQ company, Medialink Worldwide, where he led the transition from TV to the Internet and was part of the leadership team that sold the business in 2009 after a 10-1 shareholder vote.

About Latergy:

Latergy is a full service strategic video marketing agency and production shop that helps professional communicators engage their multiple audiences with compelling content that drives business results.  Services include web video (podcasts, webisodes, webcasting), broadcast PR video (b-roll, SMTs, PSAs), corporate video (training, internal communication, branding) and their radio counterparts (RMTs, ANRs, PSAs) and a selection of effective video technology applications that work.  Contact us at or visit to connect on Facebook, LinkedIn and Twitter.

About Onstream Media:

Onstream Media Corporation (Nasdaq: ONSM) is a leading online service provider of live and on-demand Internet broadcasting, corporate web communications and virtual marketplace technology. Onstream Media's innovative Digital Media Services Platform (DMSP) provides customers with cost effective tools for encoding, managing, indexing, and publishing content via the Internet. The company's MarketPlace365™ solution enables publishers, associations, trade show promoters and entrepreneurs to rapidly and cost effectively self-deploy their own profitable, online virtual marketplaces. In addition, Onstream Media provides live and on-demand webcasting, webinars, web and audio conferencing services. To date, almost half of the Fortune 1000 companies and 78% of the Fortune 100 CEOs and CFOs have used Onstream Media's services. Select Onstream Media customers include: AAA, Dell, Disney, Georgetown University, National Press Club, PR Newswire, (NASDAQ), Sony Pictures and the U.S. Government. Onstream Media's strategic relationships include Akamai, Adobe, BT Conferencing, Qwest and Trade Show News Network (TSNN). For more information, visit Onstream Media at or call 954-917-6655.

Contact:  Larry Thomas


SOURCE Latergy