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UrFilez Partners With Telco Giant Batelco and Targets Future Growth Through Enhanced Digital Music Service
Sep 26, 2010 (07:09 AM EDT)


Partnership with Batelco marks significant step in company development

Emerging market strategy set to deliver superior returns

NEW YORK, Sept. 26 /PRNewswire/ -- (http://www.myprgenie.com) -- UrFilez, (http://www.urfilez.com) a leading digital music service for the Middle East, Africa and Asian markets, announces partnership with Bahrain telco giant, Batelco and is targeting increased growth through a new service to be launched in the Middle East.

The company will now be offering users content from local, regional and major international labels in Digital Rights Management (DRM) free MP3 format, on-demand streaming and personalized radio mobile applications for Blackberry, iPhone and Android users.

The announcement marks a major development for UrFilez and paves the way for future growth, with the company anticipating that new catalogues and superior technology will attract a far greater number of users to sign on for its service.

"It's a significant step for us and puts UrFilez well ahead of the curve, as we are providing a service which has not yet been available in the Middle East," said Hassan Miah, Founder and Chief Executive Officer of UrFilez.  "With Batelco as our regional telco partner, UrFilez will be able to expand our offer throughout the emerging markets where we have no competitors. There are almost 3 billion people in the emerging markets that UrFilez is targeting and over half are under 25 years of age, which means there is a huge potential audience of music consumers."

"We know our customers love music and want an easy way to get it.  We are excited that UrFilez has developed a state of the art technology platform to make consumption of music easy for our customers, and have licensed millions of songs from all over the world," says Gert Rieder, Batelco Bahrain Chief Executive Officer.   "We believe this is going to be very popular with our subscribers and be a significant source of value added service revenue for Batelco."

The company believes that consumers in the emerging markets have proven they love music, as shown by their purchases of ringtones and their cultural activities. By focusing solely on these markets, UrFilez is in a superior position to capitalize on the multi-billion dollar opportunity.

The new mobile services offered by UrFilez create additional revenue generators in the developing world. With millions of songs easily accessible via the web or any data connected phone, the company is revolutionizing the mobile music business in emerging markets.

Telecommunication companies recognize how this technology can facilitate greater consumption of mobile music. They are investing heavily in upgrading their networks to include high-speed data transfer and are actively seeking increased revenue from value-added services.

"Historically, revenues from music sales have been limited in emerging markets countries due to the high cost of physical distribution and playback devices.  UrFilez was created to capitalize on the tremendous growth opportunity in the next generation of digital entertainment: providing the broadest possible range of legitimate music and video content to emerging markets," said Miah.

"Our mission is to integrate the world's best technologies to create a first-class media-download and social-networking service targeted for Middle East, Africa and Asian markets. I believe that we have the right strategy, partnerships and technology in place that will allow us to capitalize on the opportunity in emerging markets and significantly grow our business moving forwards."

For further information, please contact:


Tim Mullen

Bell Pottinger Middle East

Dir:  +973 16 536 142

Mob:+973 39 283 071

Tmullen@Bell-Pottinger.co.uk


James Carron

Bell Pottinger Middle East

Dir:  +973 16 536 141

Mob:+973 39 040 325

Jcarron@Bell-Pottinger.co.uk


Osama Alsaad

Batelco Corporate Affairs

Dir: +973 17884984  

osama.alsaad@btc.com.bh


Claire Mercuri  

Claire Mercuri Public Relations  

Dir: +1 212 535 7189  

Claire@clairemercuri.com



ABOUT URFILEZ

Based out of New York City, USA and founded in 2007 by established digital entrepreneurs, UrFilez is the leading digital media download community providing music and video content over broadband and mobile networks to emerging markets around the globe. The company is integrating the world's best technologies and partnering with the most innovative international telcos.   For more information, please visit, www.urfilez.com.

ABOUT BATELCO

Batelco Group, listed on the Bahrain Stock Exchange, is the leading integrated communications' provider in the Kingdom of Bahrain and a company of reference among the region's key telecommunications players for innovation and customer experience.

Batelco serves both the corporate and consumer markets in the most liberalized and competitive environment in the Middle East Africa region. It delivers cutting-edge fixed and wireless telecommunication services to its customers in Bahrain, Kuwait, Saudi Arabia, Jordan, Yemen, Egypt and India.

The Batelco Group of companies offers end-to-end telecommunication solutions for its residential, business and government customers in Bahrain on Next Generation, all IP fixed and 3.5G wireless networks, MPLS based regional data solutions and, GSM mobile and WiMax broadband services across the countries in which it operates.

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http://www.myprgenie.com/view-publication/urfilez-partners-with-telco-giant-batelco-and-targets-future-growth-through-enhanced-digital-music-service

SOURCE UrFilez