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Sears.com Becomes Exclusive U.S. Retailer for NEXT - U.K.'s Popular Clothing Company
Sep 22, 2010 (02:09 PM EDT)


Sears.com Continues to Provide Choice to Its Customers by Adding NEXT, An Inspirational and Quality Brand to Its Online Assortment

HOFFMAN ESTATES, Ill., Sept. 22 /PRNewswire/ -- Just in time for the new fall trends, Sears.com is excited to announce its recent partnership with NEXT, the U.K.'s popular fashion retailer that offers beautifully designed and high-quality apparel, shoes and accessories. In its continuing pursuit of providing customers with choice, value, and convenience, Sears.com brings this high-end fashion brand to its customers as the exclusive U.S. retailer of NEXT. Customers can now take a virtual visit across the pond with Sears.com and shop for what's NEXT in chic fashion finds. 

NEXT apparel offers collections for men and women that feature everything from key trends to must-have basics. The popularity of NEXT apparel is based on its distinctive fabrics, outstanding attention to detail, and great value. This exciting brand offers hundreds of fashionable products in dresses, shoes, lingerie, men's and women's suits, accessories, and more.  

For time-starved individuals who also love affordable fashion, shopping on Sears.com for the latest in-demand fashion pieces is simple, easy and convenient. Whether customers are at home and watching their kids, or in the office, they can log on to Sears.com and search for NEXT apparel. From there, they'll be able to shop for women's sweaters and tailored pieces and men's weekend casual and business looks, without having to leave the comfort of their surroundings.

"Customers who shop our millions of offerings online, including NEXT apparel, will be able to take advantage of our online shopping experience that is truly focused on the customer and providing them with choice," said Imran Jooma, president of eCommerce at Sears Holdings. "At Sears.com, we are always looking to expand and evolve our customer experience while also delivering popular items and on-trend fashions to customers. NEXT gives customers both style and affordability, so they don't have to choose between the two."

The NEXT brand expansion provides customers with even more fashion choices while shopping on Sears.com. The Sears.com exclusive U.S. partnership with NEXT apparel reflects Sears' commitment to building an expanded portfolio of iconic apparel brands. This Sears portfolio also includes exclusive brands such as BONGO and Rebecca BonBon, giving customers from tweens to adults the ability to express their own sense of style while shopping on Sears.com.

"Whether you're shopping online or in-store, Sears continues to offer credible brands for customers," added Jooma. "By bringing must-have fashion statements from brands like NEXT, our customers will be able to shop for international styles, all in one place at Sears."

About NEXT Apparel

For over 25 years, NEXT has been one of Britain's most popular and influential fashion brands – acclaimed for its great contemporary style, as seen in an award-winning combination of outstanding design, terrific quality and true value for money.

Today, NEXT offers beautiful apparel and on-trend accessories for women and men too. And its kids' apparel, from newborn to teens, is a clear market-leader!  Although new to the States, there are already over 650 NEXT stores around the world. And, as Europe's biggest and most successful online fashion e-tailer, NEXT is also a superstar name in home-shopping. America is sure to love this great brand's unique signature style!

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance.  Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year.  Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 12 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com.

SOURCE Sears Holdings Corporation