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Media6Degrees Names Richard Kosinski as Chief Revenue Officer
Sep 17, 2010 (09:09 AM EDT)
NEW YORK, Sept. 17 /PRNewswire/ -- Media6Degrees Inc. today announced that Richard Kosinski has joined the company as Chief Revenue Officer (CRO). Kosinski brings to Media6Degrees extensive experience leading successful digital sales, business and product development organizations for major media companies. In his new role, he will oversee all sales initiatives including relationships with marketers and agencies, and will serve as a member of the Media6Degrees executive team. Kosinski joins Media6Degrees from Westwood One, where he was responsible for the company's digital media operations.
"Richard has a great track record helping marketers grow their businesses by identifying, measuring and connecting with their most receptive target audiences," said Tom Phillips, president and CEO of Media6Degrees. "The solution that Media6Degrees offers advertisers is unique. Richard's experience will be crucial in helping us explore new ways to capitalize on our technology while more effectively communicating its value proposition to a growing and diverse group of clients."
Kosinski has provided strategic direction to some of the world's most prominent media companies. He was Yahoo!'s first business and finance category development officer, and he co-founded Yahoo! Politics, the political advertising unit designed to help political candidates and advocacy organizations take full advantage of digital media. He also worked for ten years as a senior executive in advertising sales at Dow Jones and The Wall Street Journal.
"I was involved in selling social media in its earliest incarnation while at Yahoo!," said Kosinski. "Since then, the social web has been firmly established in the media landscape, yet most marketers are still trying to understand how to best incorporate it into their marketing initiatives. I look forward to helping brands and agencies take advantage of this next phase in online advertising by introducing them to the performance and scale of Social Targeting and Media6Degrees' unique solution."
Media6Degrees is the pioneer in Social Targeting, delivering scalable custom audiences that perform for brand marketers. It uses proprietary technology to build and optimize audiences that are connected to a brand's existing customers, resulting in industry-leading ROI. The company is based in New York and is funded by U.S. Venture Partners, Venrock, Contour Venture Partners and Coriolis Ventures. To learn more, visit us at www.media6degrees.com.