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How to Develop a Content Strategy for Search and Social Marketing
Sep 16, 2010 (12:09 PM EDT)

Content marketing webinar teaches marketers how to acquire new business online

INDIANAPOLIS, Sept. 16 /PRNewswire/ -- On September 23, Compendium CEO Chris Baggott will partner with Content Marketing Evangelist Joe Pulizzi for a compelling webinar on content marketing.

In marketing, content has always ruled as king. Now, however, content is more important than ever as the fuel that feeds search engine optimization and social networking, the two most popular means for online marketing. Titled "Content Strategies for Search and Social Marketing," this webinar will teach marketers how to develop a content strategy that meets the search and social needs of their organization.

Joe Pulizzi is a content marketing evangelist and one of the thought leaders behind the content marketing and social media movement. He is also the co-author, with Newt Barrett, of "Get Content, Get Customers," and a noted public speaker.

Chris Baggott is the co-founder and CEO of Compendium, a social content publishing platform that allows companies to generate and distribute content to search-engine friendly landing pages and social networking sites. Baggott travels widely throughout the U.S. speaking on search and social marketing, and how to develop and deploy the human content that drives both.

With these two industry experts guiding the webinar, attendees will learn proven content strategies to improve their online marketing and acquire new business.

"It's not enough to simply know you need more content," says Baggott. "That's like telling someone they need to drive a car without ever teaching them how…or even providing them with a car to drive. This webinar will show marketers how to strategically create more content for search and social marketing."

The September 23 webinar takes place from 2:00 to 3:00 PM EDT and is limited to 250 attendees. For more information, go to

About Compendium

Compendium is social content publishing software that allows companies to generate and distribute content to SEO friendly landing pages and social networking sites to generate demand and acquire new business. Learn more at

SOURCE Compendium