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Leading Media Service Provider GroupM Uses SAND CDBMS to Power High-Performance Customer Analytics for Targeted Marketing Campaigns
Sep 16, 2010 (10:09 AM EDT)
MONTREAL, Sept. 16 /PRNewswire/ -- SAND Technology (OTC Bulletin Board: SNDTF), provider of leading column-oriented database software, today announced that GroupM, one of the world's leading media service providers, has implemented a SAND CDBMS solution to optimize its customer analytics platform for targeted marketing campaigns.
The GroupM network specializes in "targeting" the distribution of advertising material to demographic groups that are likely to be particularly receptive to a campaign's message. Working with chors, an IT development and service company specializing in campaign management systems, GroupM designed a solution based on SAND CDBMS technology that provided optimal analytic support for the targeting of digital advertising material based on a wide range of factors. The SAND CDBMS solution enables GroupM to perform complex analysis of customer data, providing insights going far beyond the information provided by standard ad-server reporting solutions.
"The innovative database solution delivered by SAND Technology and chors enables us to efficiently target our customers' advertising campaigns to the desired audiences," said Mark Grether, CIO, GroupM. "We were impressed by SAND's expertise in this field and by the very low TCO of the solution."
GroupM's customers will also benefit from the efficiency of the SAND CDBMS solution, since this has allowed the network to streamline its distribution processes, resulting in reduced wastage — and thus more effective use of advertising budgets — along with an overall higher success rate for branding campaigns.
"We are very pleased to be working with two of the leading companies in behavioral targeting and performance targeting," said Mike Pilcher, COO of SAND. "The benefits enjoyed by both our customers and partners clearly testify to the efficiency of the SAND CDBMS solution and the expertise of our organization."
GroupM is one of the world's leading media service providers. Together, the four GroupM Networks (Mediacom, Mindshare, Mediaedge CIA, Maxus) capture 16% of global media volumes in traditional media, with revenues of 366 billion dollars.
One of the leading enterprises in the area of intelligent software solutions for online and direct marketing, chors GmbH has been combining technological innovation capabilities with in-depth marketing knowledge since 2002.
About SAND Technology
SAND CDBMS is the world's most advanced massively parallel, column-oriented database software, accelerating the largest user populations, the biggest data, and the most complex analytics. SAND CDBMS also provides cost-effective nearline data access designed to lower TCO and improve operational performance for SAP NetWeaver BW, IBM DB2, Microsoft SQL Server, Oracle, SAS, and more. SAND Technology has offices in the United States, Canada, Western and Central Europe, and can be reached online at www.sand.com.
SOURCE SAND Technology