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iCrossing Author to Host WOMMA Webinar on Social Media; Execs to Present on Building Connected Brands at Social Media Week and OMMA Global
Sep 13, 2010 (10:09 AM EDT)

SCOTTSDALE, Ariz., Sept. 13 /PRNewswire/ -- iCrossing (, a global digital marketing agency, today announced that several executives will join other industry leaders to discuss how digital can be used to build connected brands at several events in September. Specific topics include social media, search, display media and attribution modeling:

-- Antony Mayfield, iCrossing's senior vice president of social media, will lead a Word of Mouth Marketing Association (WOMMA) webinar titled, "Me and My Web Shadow: How to Manage Your Online Reputation," on Sept. 15 at noon EDT. The webinar will discuss how people can understand and manage their personal online reputation, and will include highlights from Mayfield's recently published book, "Me and My Web Shadow." To register for the complimentary webinar, please visit:

-- As an official sponsor of Social Media Week Los Angeles, iCrossing will host an event on Thursday, Sept. 23, from 6 – 8:15 p.m. at Coloft in Santa Monica, Calif.  iCrossing will moderate a panel, "Building a Connected Brand: An Integrated Media Case Study," which will explore the strategies and results around a fully integrated online campaign for Avery Office Products. Attendees will enjoy complimentary cocktails and appetizers, while they learn how analytics, search, social, and display can be combined to build a connected brand.  Register for the complimentary event here:  

-- Dax Hamman, vice president of display media, and Chuck Sharp, senior vice president of analytics, will present on two different panels at OMMA Global, Sept. 27-28 at the Hilton Hotel New York. Hamman will join the panel, "If You Don't Know Search, You Don't Know Jack!" at 11:30 a.m. EDT on Sept. 27.  The panel will explore how search can be leveraged across all digital channels to better connect with customers online.

Sharp will sit on a panel titled, "Determining the Source of Value: Is Attribution Viable In The Digital Vacuum?" at 2 p.m. EDT on Sept. 27. The session will explore the pros and cons of various attribution models and what they mean for marketers. iCrossing recently released an attribution point of view, "Digital Attribution Measurement Gains Momentum," co-authored by Sharp.

Since 1998, iCrossing has built connected brands for global clients including Coca-Cola, Bank of America, Epson and Toyota. The company has successfully leveraged its search expertise across an expanded service offering – including Web design and development, mobile, display advertising and social media – to help world-class companies build connected brands.

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search,a search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit

Dana Mellecker

646.435.4456  direct

SOURCE iCrossing