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Pull-Ups Brand Launches Free Potty Training App for iPhone
Aug 19, 2010 (04:08 PM EDT)


The iGo Potty App Helps Keep Tots on Track toward Potty Training Success Anytime, Anywhere

NEENAH, Wis., Aug. 19 /PRNewswire/ -- Tech-savvy parents who use iPhones now have a new tool to help tackle potty training – the iGo Potty app. Developed by the Kimberly-Clark Pull-Ups brand, iGo Potty is the world's first branded potty training app, from the leaders in training pants, designed to help parents keep kids engaged and on track toward success. The new app is now available for free in the iTunes App Store.

(Photo:  http://photos.prnewswire.com/prnh/20100819/AQ53006)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100819/AQ53006)

Potty training can be a struggle between parent and child and it can be challenging for any parent to remain consistent throughout the process, continually setting potty break reminders and finding learning solutions for each individual child. "We know no two kids train alike and every parent needs to develop their own teaching style to fit their lifestyle," said Peter Sawin, Kimberly-Clark Pull-Ups brand director. "We developed the iGo Potty app to give parents the flexibility to train their children with a mobile tool that can be customized to motivate each individual child and help make training easier, more fun and less of a burden."

Success and Support Anytime, Anywhere

Now parents and toddlers have an interactive tool to help make potty training easier and more fun at the touch of their fingertips. To start potty training toward success, parents can simply download the app and customize it to fit their lifestyles and potty training journeys by adjusting the frequency of potty reminders throughout the day. The option to set a photo or avatar makes every child feel iGo Potty is their special potty training tool.

Once iGo Potty is set to keep potty trainers on track, parents and children receive special calls from "Patty the Potty" throughout the day, letting the child know it's time to try to go by encouraging the child to answer the call.

iGo Potty also offers a variety of digital rewards, like stickers and games, to keep potty training fun and motivating. The app helps parents and toddlers stay motivated by unlocking access to new rewards and games after a set number of successes are achieved. iGo Potty also encourages parents to pass along important updates and celebrations with custom reports tracking potty successes.

When parents feel their child has achieved potty training success, an app-generated graduation celebration can be selected that includes graduation theme music, balloons and streamers. Parents can then print out a diploma suitable for sharing and hanging on the refrigerator to commemorate the achievement.

iGo Potty Brings Potty Training Into the 21st Century

Kimberly-Clark teamed up with mobile marketing agency Joule to design an app that tapped into the interest today's parents have in using technology to teach and educate their children at every learning milestone.

Families can learn more about the transition from diapers to training pants at Pull-Ups.com. Parents can also visit the Pull-Ups brand Facebook page (www.Facebook.com/pull-ups) or follow the brand on Twitter (@PullUpsBigKid) where a growing community of potty training parents, and those preparing to start, share personal experiences and photos while receiving expert advice from the Pull Ups® Potty Training Partners Panel.  

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world's population – trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit www.Kimberly-Clark.com.

For more information:

Jennifer Tullo

312.233.1361

jennifer.tullo@edelman.com


Alyson Gomez

972.281.1411

alyson.gomez@kcc.com



SOURCE Kimberly-Clark