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Steve Ayers Joins ABC Financial as Vice President of Sales
Aug 16, 2010 (03:08 PM EDT)

LITTLE ROCK, Ark., Aug. 16 /PRNewswire/ -- ABC Financial (ABC) is pleased to announce the addition of Steve Ayers to their team as vice president of sales. The appointment was announced by ABC Financial president, Paul Schaller.

Ayers, who will be based in ABC's headquarters in central Arkansas, will manage and direct the execution of sales plans and initiatives in new and existing markets. He will also supervise and train ABC's sales team.

Schaller commented, "Steve is very familiar with our industry and his professional expertise makes him a valuable asset to our team. We believe that he will be capable of developing business plans that maximize sales and foster customer loyalty and we are all excited to welcome him."

Ayers has extensive experience in both sales and management. Previously, Ayers served as chief financial officer and equity partner for a regional Gold's Gym franchise in the state of Florida since 2006. Among his responsibilities, he oversaw acquisitions, sales team development, and expense analysis and control. Prior to his position with Gold's Gym, he held CEO and CFO positions with Ormond Investment Group, as well as a retail tire chain.

"I could not be more thrilled to be joining ABC Financial," Ayers stated. "This company has a reputation of being an innovator in its field and for customer service that is second to none. I'm looking forward to working with the ABC team and to helping ABC clients in their continued success."

Ayers received his Bachelor of Science degree from Pfeiffer University (1991) in North Carolina and his Masters in Business Administration from Nova Southeastern University (1997) in Fort Lauderdale, Florida.

About ABC Financial

Established in 1981, ABC Financial is the nation's premier provider of billing services, club management software and membership marketing solutions to the fitness club industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 3,000 fitness clubs with approximately two million members nationwide. The company's industry-leading club management software, DataTrak, is the most complete web-based software in the health and fitness industry.

SOURCE ABC Financial