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Ellen Is A Pet's Best Friend
Aug 16, 2010 (02:08 PM EDT)


Ellen DeGeneres Returns to QVC with HALO, Purely for PetsĀ®

WEST CHESTER, Pa., Aug. 16 /PRNewswire/ -- Ellen DeGeneres is returning to QVC to unveil the latest additions to her holistic pet care collection. The 12-time Emmy Award winner and ardent animal lover is scheduled to appear live from the set of "The Ellen DeGeneres Show" in Los Angeles on Thursday, August 19 at 9 PM (ET) to offer signature products from her HALO, Purely for Pets® line.

The natural line includes a variety of food choices, supplements and treats for dogs and cats, as well as a stain and odor remover kit, with prices ranging from approximately $20.00 to $40.00. Each product was created with the belief that good nutrition is the single most important factor in a holistic approach to wellness.

"We are thrilled to welcome Ellen back to QVC," said Claire Watts, president of U.S. Commerce for QVC. "Her unique line of wholesome products has really resonated with our customers, who clearly want to provide a healthy lifestyle for their pets."

HALO, Purely for Pets products are made with natural ingredients, including butcher-quality chicken, eggs, carrots, flaxseed, green peas, barley, sweet potatoes and cranberries, to provide pet owners with wholesome, healthy products to enhance the overall wellness of their pets.

"I'm so happy to return to QVC for a couple of reasons," said DeGeneres. "For one, I want as many people as possible to know about the health benefits of feeding their animals HALO. Secondly, there is a Joan Rivers Turquoise necklace that I have my eye on and I'm hoping they'll give me the employee discount."

HALO, Purely for Pets is available through QVC at 800.345.1515 or www.QVC.com.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 180 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

SOURCE QVC, Inc.