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GO800(TM) Launches Breakthrough Mobile Direct-Response Service to Leading Chicago-Area Ad Agencies for Upcoming Campaigns
Aug 13, 2010 (11:08 AM EDT)
Wednesday, August 18, Vertigo Sky Lounge, Dana Hotel, 6:30 - 8:30
CHICAGO, Aug. 13 /PRNewswire/ -- GO800™, a groundbreaking, innovative new service that bridges traditional and next-generation digital media to help advertisers and consumers connect faster than ever before, will be previewed by more than 200 senior Chicago and Midwest area advertising agency executives at a special presentation on Wednesday, August 18, at the Vertigo Sky Lounge at the Dana Hotel. GO800's service, based on texted Voice Keywords™, is now available and expected to appear in ads, brochures and direct mail outreach to consumers launched in campaigns starting in 2011.
GO800 is the first immediate direct-response service that uses cell phone text messaging technology to connect consumers with brands. Consumers simply text easy-to-remember brand or generic Voice Keywords™ found on a print, outdoor, broadcast or online ad to GO800 (46800). Seconds later, their cell phone rings as GO800 connects them with either a live voice from the advertiser's response team or a response call center.
GO800 will serve as an indispensable tool for consumers and brands to connect across a wide range of industries and vendor departments, including sales, customer service and technical support, food takeout and delivery, travel, office supplies, home improvement, crisis and emergency management, among others. Over 7000 Voice Keywords™ have been registered to date, including "Walmart," "Avis," "Hertz," "JetBlue," Staples," "Sears," "BestBuy," "BMW," and "VirginAir." This includes Voice Keywords already selected by leading advertising and marketing agencies that will announce the use of the GO800 service in campaigns starting in the first quarter of 2011.
There is no charge to the consumer other than standard text messaging rates. GO800 smartphone apps are also available on the BlackBerry, iPhone and Android platforms.
"GO800's Voice Keywords give customers the fastest, most easily remembered way to access information, products and services from advertisers at the moment they are most interested in learning more about a brand or making a purchase," says Ike Sutton, President of GO800. "We expect to see widespread adoption across an extensive range of industries, as well as utilization for relationship building between brands and their consumers."
The GO800 Vertigo Chicago Launch event will be held on August 18th at the Vertigo Sky Lounge at the Dana Hotel (www.danahotelandspa.com/rooftop-lounge) on August 18.
About GO800, LLC
GO800 has launched a new patent-pending text messaging service that enables advertisers to incorporate a text prompt in their advertisements and marketing materials, prompting consumers to contact them through a text message rather than calling a toll free number. For additional information, visit www.GO800corp.com. GO800 also can be found on Facebook at www.facebook.com/GO800 and twitter at www.twitter.com/GO800.
SOURCE GO800, LLC