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ATMmarketplace.com Releases Study on Mobile Banking
Aug 13, 2010 (11:08 AM EDT)
LOUISVILLE, Ky., Aug. 13 /PRNewswire/ -- ATMmarketplace.com, the ATM industry's leading online trade publication, released Mobile Banking: Future Trends and the State of the Industry, a research report used on the present and future of mobile banking.
Mobile banking is the technology and services that enable consumers to move funds between accounts, receive text messages about activity and pay bills via cell phone. In a world where smartphones are everywhere and people are increasingly accustomed to having instant access to data, it is one of the most significant changes occurring in the financial industry today.
ATMmarketplace.com surveyed over 800 financial executives, experts and consumers to understand the impact of mobile banking on the industry. The resulting report will help financial industry executives discover what people really want from mobile banking, how banks can use it to increase their ROI and what tactics are being used by competing banks and credit unions. It gives experts insight to:
Fred Lowe, editor of ATMmarketplace.com and the Mobile Banking: Future Trends and the State of the Industry, expects mobile banking "to be the next big thing in the financial-services industry because the majority of smartphone purchasers are young people who consider performing banking transactions on the go a customer convenience."
Included in the study are vivid charts summarizing survey results from consumers and professionals as well as commentaries from industry experts including:
Mobile Banking: Future Trends and the State of the Industry is available at www.atmmarketplace.com/mobile-banking-trends.
ATMmarketplace.com, published by Louisville, KY based NetWorld Alliance, is the world's largest online provider of information about and for the ATM industry.