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ATMmarketplace.com Releases Study on Mobile Banking
Aug 13, 2010 (11:08 AM EDT)


LOUISVILLE, Ky., Aug. 13 /PRNewswire/ -- ATMmarketplace.com, the ATM industry's leading online trade publication, released Mobile Banking: Future Trends and the State of the Industry, a research report used on the present and future of mobile banking.

Mobile banking is the technology and services that enable consumers to move funds between accounts, receive text messages about activity and pay bills via cell phone.  In a world where smartphones are everywhere and people are increasingly accustomed to having instant access to data, it is one of the most significant changes occurring in the financial industry today.

ATMmarketplace.com surveyed over 800 financial executives, experts and consumers to understand the impact of mobile banking on the industry.  The resulting report will help financial industry executives discover what people really want from mobile banking, how banks can use it to increase their ROI and what tactics are being used by competing banks and credit unions.  It gives experts insight to:

  • What kind of investment financial institutions are making in mobile banking and how much they plan to invest in the future.
  • How important mobile banking is to consumers when choosing a financial institution.
  • What services consumers would be interested in receiving from a mobile banking application.
  • How to market mobile banking to customers.

Fred Lowe, editor of ATMmarketplace.com and the Mobile Banking: Future Trends and the State of the Industry, expects mobile banking "to be the next big thing in the financial-services industry because the majority of smartphone purchasers are young people who consider performing banking transactions on the go a customer convenience."

Included in the study are vivid charts summarizing survey results from consumers and professionals as well as commentaries from industry experts including:

  • Mark Moore, vice president of development and strategy at 51 Corp.
  • Dan Schatt, heads financial innovations at PayPal
  • Mani Kulasooriya, cofounder and managing partner of Monvia
  • Meyer Malka, founder, co-chief executive officer and director of Bling Nation
  • Scott Burkwell, senior solutions manager in the Strategic Initiatives Group of Jack Henry & Associates
  • Soren Bested, managing director of Monitise Americas

Mobile Banking: Future Trends and the State of the Industry is available at www.atmmarketplace.com/mobile-banking-trends.

ATMmarketplace.com, published by Louisville, KY based NetWorld Alliance, is the world's largest online provider of information about and for the ATM industry.

SOURCE ATMmarketplace.com