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Merillat's New Online Tool Allows Homeowners to Create Their Dream Kitchen
Aug 11, 2010 (04:08 PM EDT)
Whipping up your dream kitchen is quicker than making dinner with new step-by-step planner
ADRIAN, Mich., Aug. 11 /PRNewswire/ -- Planning a dream kitchen has just gotten a little easier with Merillat's new intuitive online tool called the Step-by-Step Kitchen Planner. Designed to guide homeowners through a customized planning process, the Step-by-Step Kitchen Planner helps them find the most appropriate styles, products and features for their lifestyles, and visualize their new kitchen choices in a virtual rendering that can be shared with their local Merillat dealer.
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"We know the Web is often the place where homeowners search for information and inspiration," explained Susan Prater, director of marketing services for Merillat. "Our research also tells us that homeowners don't always think about how they are going to use their kitchens before making the investment to build or remodel. That's why we created the Step-by-Step Kitchen Planner. Merillat wants to educate homeowners on how to make smarter kitchen design decisions to fit their lifestyles."
Throughout the process, homeowners identify their likes and dislikes, all while tapping into Merillat's design expertise. Guiding the user through the planner with words of encouragement and insight is Merillat's new brand ambassador, renowned chef Curtis Stone. Who better to talk about life in a kitchen than a professional chef? Overall, the tool allows homeowners to plan their dream kitchen while making the experience fun and empowering. The process is completed with these six easy steps:
"We think this tool will engage and inspire homeowners, making the planning, selection and purchasing process more efficient and streamlined," said Prater. "We also think it will increase the homeowner's confidence in their decisions and will help take their kitchen from dream to reality."
The new Step-by-Step Kitchen Planner along with the refreshed Merillat.com, are part of a larger, integrated consumer campaign which focuses on how Merillat can bring function and smart storage solutions to any kitchen. To experience Merillat's Web site first hand, visit Merillat.com.
About Merillat. Based in Adrian, Michigan, and part of Masco Cabinetry, the Merillat® brand has been providing quality cabinetry since 1946. With manufacturing plants located throughout the United States, Merillat has grown to become one of the nation's largest cabinet manufacturers and the number one builder preferred cabinetry brand. Merillat offers the best selection of stylish, quality products at a variety of price levels, and all Merillat products carry the seal of the Kitchen Cabinet Manufacturer Association (KCMA). Merillat is leading the industry in consumer research to better understand what new home shoppers are looking for when purchasing a home. Merillat is proud to be a Diamond Sponsor of the National Association of Home Builders, Professional Women in Building, a member of the NAHB National Council of the Housing Industry, Color Marketing Institute and the National Kitchen and Bath Association. A leader in environmental stewardship, Masco Cabinetry has been certified ISO 14001 and granted an Environmental Stewardship Program certificate by the KCMA. www.merillat.com