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AirMedia Announces Unaudited Second Quarter 2010 Financial Results
Aug 11, 2010 (04:08 PM EDT)


BEIJING, Aug. 11 /PRNewswire-Asia-FirstCall/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, today announced its unaudited financial results for the second quarter ended June 30, 2010.

    Second Quarter 2010 Financial Highlights
    -- Total revenues increased by 53.0% year-over-year and by 15.5%
       quarter-over-quarter to US$56.3 million, a record high in AirMedia's
       operating history.
    -- Revenues from traditional media in airports increased by 115.5%
       year-over-year and by 23.7% quarter-over-quarter to US$12.2 million.
       Traditional media in airports started to contribute to net profits in
       the second quarter of 2010.
    -- Gross profit was US$6.5 million, improving from gross loss of
       US$488,000 in the same period one year ago and gross profit of
       US$2.2 million in the previous quarter.
    -- Loss from operations was US$5.8 million, improving from loss from
       operations of US$8.4 million in the same period one year ago and loss
       from operations of US$8.5 million in the previous quarter.
    -- Net loss attributable to AirMedia's shareholders was US$4.7 million,
       improving from net loss attributable to AirMedia's shareholders of
       US$7.0 million in the same period one year ago and net loss
       attributable to AirMedia's shareholders of US$6.5 million in the
       previous quarter. Basic and diluted loss attributable to AirMedia's
       shareholders per American Depositary Share ("ADS") were both US$0.07.
    -- Adjusted net loss attributable to AirMedia's shareholders (non-GAAP),
       which is net loss attributable to AirMedia's shareholders excluding
       share-based compensation expenses and amortization of acquired
       intangible assets, was US$424,000, improving from adjusted net loss
       attributable to AirMedia's shareholders (non-GAAP) of US$5.4 million in
       the same period one year ago and adjusted net loss attributable to
       AirMedia's shareholders (non-GAAP) of US$3.8 million in the previous
       quarter. Adjusted basic and diluted net loss attributable to AirMedia's
       shareholders per ADS (non-GAAP) were both US$0.01.
    -- The Company generated positive operating cash flow in excess of capital
       expenditure in the second quarter of 2010. Other than restricted cash
       of US$1.4 million, cash and short-term investments increased to
       US$83.5 million as of June 30, 2010 from $76.2 million as of March 31,
       2010.

"Our business continued to turn around in the second quarter of 2010 with new record total revenues of US$56.3 million. We experienced another quarter of improved advertising spending in China, indicating that a sustained recovery of advertising is under way in 2010. Our forecast of continued revenue ramp up in the third quarter further boosts our confidence to break even under U.S. GAAP in the third quarter of this year," commented Herman Guo, chairman and chief executive officer of AirMedia. "Other than the gas station media network, we have completed our media expansion in the short term. Going forward, we will continue to focus on improving our profitability and fully realizing the operating leverage of our business model based on fixed concession fees during contract periods, allowing revenue growth to directly bring about profitability growth," Mr. Guo added.

"We are pleased to see that our improving business performance is reflected in the Company's financial results," Xiaoya Zhang, AirMedia's president and acting chief financial officer, commented. "Traditional media in airports, which had been our biggest drag in 2009, started to contribute to net profits in the second quarter of 2010. With non-GAAP adjusted net loss close to break even in the second quarter of 2010, we expect our U.S. GAAP net income to break even in the next quarter. We are particularly delighted that we generated positive operating cash flow in excess of capital expenditure this quarter. With the improved cash balance as of the end of the second quarter of 2010, we believe we have sufficient cash to support our operations in the foreseeable future," Mr. Zhang added.

    Second Quarter 2010 Financial Results

    Revenues
    Total revenues by product line (numbers in US$ 000's except for
    percentages):
                                          Quarter           Quarter
                                           Ended    % of     Ended    % of
                                          June 30,  Total   March 31, Total
                                            2010   Revenues   2010   Revenues

    Air Travel Media Network               52,559    93.3%   46,124    94.6%
      Digital frames in airports           27,019    48.0%   22,397    45.9%
      Digital TV screens in airports        6,550    11.6%    6,473    13.3%
      Digital TV screens on airplanes       5,872    10.4%    6,856    14.1%
      Traditional media in airports        12,241    21.7%    9,898    20.3%
      Other revenues in air travel            877     1.6%      500     1.0%
    Gas Station Media Network                 801     1.4%      176     0.4%
    Other Media                             2,971     5.3%    2,469     5.0%
    Total revenues                         56,331   100.0%   48,769   100.0%
    Net revenues                           55,085            47,759

                                          Quarter
                                           Ended    % of      Y/Y       Q/Q
                                          June 30,  Total    Growth   Growth
                                            2009   Revenues   rate     rate

    Air Travel Media Network               36,819   100.0%    42.7%    14.0%
      Digital frames in airports           16,474    44.7%    64.0%    20.6%
      Digital TV screens in airports        9,117    24.8%   -28.2%     1.2%
      Digital TV screens on airplanes       3,932    10.7%    49.3%   -14.4%
      Traditional media in airports         5,680    15.4%   115.5%    23.7%
      Other revenues in air travel          1,616     4.4%   -45.7%    75.4%
    Gas Station Media Network                  --     0.0%      N/A   355.1%
    Other Media                                --     0.0%      N/A    20.3%
    Total revenues                         36,819   100.0%    53.0%    15.5%
    Net revenues                           36,295             51.8%    15.3%

Total revenues for the second quarter of 2010 reached US$56.3 million, representing a year-over-year increase of 53.0% from US$36.8 million and a quarter-over-quarter increase of 15.5% from US$48.8 million. The year-over-year increase was primarily due to increases in revenues from digital frames in airports, traditional media in airports, other media, digital TV screens on airplanes and the gas station media network. The quarter-over-quarter increase was primarily due to increases in revenues from digital frames in airports, traditional media in airports, the gas station media network and other media.

Revenues from digital frames in airports

Revenues from digital frames in airports for the second quarter of 2010 increased by 64.0% year-over-year and by 20.6% quarter-over-quarter to US$27.0 million. The year-over-year increase was due to an increase in the number of time slots sold, which was partially offset by a decrease in the average advertising revenue per time slot sold (the "ASP"). The quarter-over-quarter increase was due to increases in both the ASP and the number of time slots sold. Please refer to "Summary of Selected Operating Data" below for detailed definitions of the operating data cited in this press release.

The number of time slots sold for the second quarter of 2010 increased by 74.5% year-over-year and by 8.6% quarter-over-quarter to 9,918 time slots. The year-over-year and quarter-over-quarter increases were due to continued sales efforts and growing acceptance of AirMedia's digital frames. AirMedia's digital frames were in operation in 33 airports in the second quarter of 2010, up from 28 airports at the end of the second quarter of 2009 and 32 airports at the end of the first quarter of 2010. The number of time slots available for sale for the second quarter of 2010 increased by 24.5% year-over-year and by 8.5% quarter-over-quarter to 32,708 time slots. The year-over-year and quarter-over-quarter increases were primarily due to an increase in the number of airports in AirMedia's digital frame network. The utilization rate of digital frames for the second quarter of 2010 increased by 8.7 percentage points year-over-year to 30.3% and remained unchanged from the previous quarter. The year-over-year increase was primarily due to the increase in the number of time slots sold, which was partially offset by the increase in the number of time slots available for sale.

The ASP of digital frames for the second quarter of 2010 decreased by 6.0% year-over-year and increased by 11.1% quarter-over-quarter to US$2,724. The year-over-year decrease was primarily due to higher discounts offered in the second quarter of 2010 than in the same period one year ago. The quarter-over-quarter increase was primarily due to the change in the mix of time slots sold. The number of time slots sold in the top three airports, which have significantly higher ASPs than those sold in other airports, accounted for a higher percentage of total number of time slots sold in the second quarter of 2010 than in the previous quarter.

Revenues from digital TV screens in airports

Revenues from digital TV screens in airports for the second quarter of 2010 decreased by 28.2% year-over-year and increased by 1.2% quarter-over-quarter to US$6.6 million.

The number of time slots sold for the second quarter of 2010 decreased by 8.7% year-over-year and by 28.8% quarter-over-quarter to 5,344 time slots. The year-over-year decrease was primarily due to advertisers' shift in their budget allocations from our digital TV screens in airports to our other products in airports and on airplanes. The quarter-over-quarter decrease was primarily attributable to AirMedia's termination of a promotional campaign, which had been adopted in the first quarter of 2010 and offered high discount from the listing prices. The number of time slots available for sale for the second quarter of 2010 decreased by 9.5% year-over-year and by 0.4% quarter-over-quarter to 22,950 time slots primarily due to the termination of operation of digital TV screens in certain second-tier and third-tier airports. The utilization rate for the second quarter of 2010 increased by 0.2 percentage point year-over-year and decreased by 9.3 percentage points quarter-over-quarter to 23.3%. The year-over-year increase was primarily due to the decrease in the number of time slots available for sale. The quarter-over-quarter decrease was primarily due to the decrease in the number of time slots sold.

The ASP of digital TV screens in airports for the second quarter of 2010 decreased by 21.3% year-over-year and increased by 42.2% quarter-over-quarter to US$1,226. The year-over-year decrease was primarily due to higher discounts offered in the second quarter of 2010 than in the same period one year ago. The quarter-over-quarter increase was primarily attributable to the termination of the promotional campaign which had been adopted in the first quarter of 2010.

Revenues from digital TV screens on airplanes

Revenues from digital TV screens on airplanes for the second quarter of 2010 increased by 49.3% year-over-year and decreased by 14.4% quarter-over-quarter to US$5.9 million. The year-over-year increase was due to increases in both the number of time slots sold and the ASP of digital TV screens on airplanes. The quarter-over-quarter decrease was due to decreases in both the number of time slots sold and the ASP of digital TV screens on airplanes.

The number of time slots sold for the second quarter of 2010 increased by 38.5% year-over-year and decreased by 9.4% quarter-over-quarter to 259 time slots. The year-over-year increase was due to continued sales efforts, and the quarter-over-quarter decrease was due to seasonality. Although the first quarter is in general a weak quarter for our advertising business as a whole, it is a peak season for advertising on digital TV screens on airplanes as advertisers place more advertising orders to take advantage of high passenger volume during the Spring Festival holiday period in China. The number of time slots available for sale for the second quarter of 2010 decreased by 15.4% year-over-year and by 2.9% quarter-over-quarter to 396 time slots. The year-over-year decrease was primarily due to the termination of our operation of digital TV screens on the airplanes of China United Airlines and less advertising time on Air China's airplanes. The quarter-over-quarter decrease was primarily due to the termination of our operation of digital TV screens on the airplanes of China United Airlines. The utilization rate for the second quarter of 2010 increased by 25.4 percentage points year-over-year and decreased by 4.7 percentage points quarter-over-quarter to 65.4%. The year-over-year increase was due to the increase in the number of time slots sold and the decrease in the number of time slots available for sale. The quarter-over-quarter decrease was primarily due to the decrease in the number of time slots sold.

The ASP of digital TV screens on airplanes for the second quarter of 2010 increased by 7.8% year-over-year and decreased by 5.4% quarter-over-quarter to US$22,672. The year-over-year increase in the ASP was primarily due to lower discounts offered in the second quarter of 2010 than in the same period one year ago and the increase in the listing prices of digital TV screens on Air China's airplanes. The quarter-over-quarter decrease in the ASP was primarily due to higher discounts offered in the second quarter of 2010 than in the first quarter of 2010.

Revenues from traditional media in airports

Revenues from traditional media in airports for the second quarter of 2010 primarily included revenues from traditional media in Beijing Capital International Airport, Shenzhen International Airport and Wenzhou Yongqiang Airport, as well as revenues from billboards and painted advertisements on gate bridges in certain airports. Revenues from traditional media in airports for the second quarter of 2010 increased by 115.5% year-over-year and by 23.7% quarter-over-quarter to US$12.2 million. The year-over-year increase was primarily due to continued sales efforts and growing acceptance of AirMedia's traditional media in airports. The quarter-over-quarter increase was primarily due to an increase in the number of locations sold.

The number of locations sold for the second quarter of 2010 increased 45.4% year-over-year and 15.8% quarter-over-quarter to 455 locations primarily due to continued sales efforts. The number of locations available for sale for the second quarter of 2010 decreased by 35.9% year-over-year and increased by 3.7% quarter-over-quarter to 705 locations. The year-over-year decrease was primarily because AirMedia terminated the operation of certain unprofitable traditional media in Beijing Capital International Airport as well as billboards and painted advertisements on gate bridges in certain airports in the first quarter of 2010. The quarter-over-quarter increase was primarily due to the increase in the number of billboards in the Wenzhou airport and light boxes in certain airports. The utilization rate of traditional media for the second quarter of 2010 increased by 36.1 percentage points year-over-year and by 6.7 percentage points quarter-over-quarter to 64.5%. The year-over-year increase was due to the decrease in the number of locations available for sale and the increase in the number of locations sold. The quarter-over-quarter increase was primarily due to the increase in the number of locations sold.

The ASP of traditional media in airports for the second quarter of 2010 increased by 48.1% year-over-year and by 6.8% quarter-over-quarter to US$26,903 primarily due to more locations with higher listing prices sold in the second quarter of 2010.

Revenues from the gas station media network

Revenues from the gas station media network for the second quarter of 2010 increased by 355.1% quarter-over-quarter to US$801,000.

As of August 8, 2010, AirMedia had installed its media, including scrolling light boxes and billboards, in a total of 1,545 Sinopec gas stations, of which 214 are located in Beijing, 295 in Shanghai, 104 in Shenzhen and the remaining 932 in 14 other cities.

Revenues from other media

Revenues from other media were primarily revenues from Beijing AirMedia City Outdoor Advertising Co., Ltd., a company AirMedia acquired in January 2010, which operates unipole signs and other outdoor media across Beijing. Revenues from other media increased 20.3% quarter-over-quarter to US$3.0 million due to more media resources sold.

Please refer to "Summary of Selected Operating Data" for more operating data.

Business tax and other sales tax

Business tax and other sales tax for the second quarter of 2010 were US$1.2 million, compared to US$524,000 in the same period one year ago and US$1.0 million in the previous quarter. For purposes of calculating the amount of business and other sales tax, concession fees are permitted to be deducted from total revenues under applicable PRC tax law.

Net revenues

Net revenues for the second quarter of 2010 reached US$55.1 million, representing a year-over-year increase of 51.8% from US$36.3 million and a quarter-over-quarter increase of 15.3% from US$47.8 million.

Cost of Revenues

Cost of revenues for the second quarter of 2010 was US$48.6 million, representing a year-over-year increase of 32.2% from US$36.8 million and a quarter-over-quarter increase of 6.8% from US$45.5 million. The year-over-year and quarter-over-quarter increases were primarily due to an increase in concession fees in connection with the expansion of AirMedia's business. Cost of revenues as a percentage of net revenues in the second quarter of 2010 was 88.2%, compared to 101.3% in the same period one year ago and 95.3% in the previous quarter.

AirMedia incurs concession fees to airports for placing and operating digital TV screens, digital frames, traditional media and other displays in airports, to airlines for playing programs on their digital TV screens, to Sinopec for placing outdoor media in its gas stations, and to other media resources owners for placing unipole signs and other outdoor media across Beijing.

Concession fees for the second quarter of 2010 were US$33.3 million, representing a year-over-year increase of 18.7% from US$28.1 million and a quarter-over-quarter increase of 4.3% from US$31.9 million. The year-over-year and quarter-over-quarter increases were primarily due to newly signed or renewed concession rights contracts during the period. Concession fees as a percentage of net revenues in the second quarter of 2010 was 60.4%, decreasing from 77.3% in the same period one year ago and 66.9% in the previous quarter. The year-over-year and quarter-over-quarter decreases of concession fees as a percentage of net revenues were primarily due to the fact that revenues continued to ramp up while incremental concession fees grew at a slower pace than revenue growth. AirMedia has no intention to materially expand its media resources in the near term until it has returned to strong and sustainable profitability.

Gross Profit/Loss

Gross profit for the second quarter of 2010 was US$6.5 million, improving from gross loss of US$488,000 in the same period one year ago and gross profit of US$2.2 million in the previous quarter.

Gross profit as a percentage of net revenues for the second quarter of 2010 was 11.8%, compared to gross loss as a percentage of net revenues of negative 1.3% in the same period one year ago and gross profit as a percentage of net revenues of 4.7% in the previous quarter. The year-over-year and quarter-over-quarter improvements in gross profit as a percentage of net revenues were primarily due to the increase in net revenues.

    Operating Expenses
    Operating expenses (numbers in US$ 000's except for percentages):

                                          Quarter         Quarter
                                           Ended    % of   Ended     % of
                                          June 30,   Net  March 31,  Net
                                            2010  Revenues   2010   Revenues
    Selling and marketing expenses          4,545    8.3%    4,123    8.6%
    General and administrative expenses     7,679   13.9%    6,630   13.9%
    Total operating expenses               12,224   22.2%   10,753   22.5%
    Adjusted operating expenses (non-
     GAAP)                                  7,914   14.4%    8,069   16.9%

                                          Quarter
                                           Ended    % of     Y/Y     Q/Q
                                          June 30,   Net    Growth  Growth
                                            2009   Revenues  rate    rate

    Selling and marketing expenses          2,741    7.6%    65.8%   10.2%
    General and administrative expenses     5,178   14.3%    48.3%   15.8%
    Total operating expenses                7,919   21.8%    54.4%   13.7%
    Adjusted operating expenses (non-
     GAAP)                                  6,303   17.4%    25.6%   -1.9%


Total operating expenses for the second quarter of 2010 were US$12.2 million, representing a year-over-year increase of 54.4% from US$7.9 million and a quarter-over-quarter increase of 13.7% from US$10.8 million.

On June 30, 2010, to provide better incentive to its employees, the Compensation Committee of AirMedia's board of directors approved an adjustment to the exercise price of certain outstanding stock options, which were granted on July 2, 2007, July 20, 2007, November 29, 2007 and July 10, 2009, respectively. The revised exercise price for each option is US$1.57 per ordinary share, or US$3.14 per ADS. The re-pricing of these stock options resulted in one-time share-based compensation expenses of US$1.6 million in the second quarter of 2010. Total operating expenses for the second quarter of 2010 included share-based compensation expenses of US$3.4 million, compared to share-based compensation expenses of US$1.0 million in the same period one year ago and share-based compensation expenses of US$1.8 million in the previous quarter.

Adjusted operating expenses (non-GAAP) for the second quarter of 2010, which excluded share-based compensation expenses and amortization of acquired intangible assets, were US$7.9 million, representing a year-over-year increase of 25.6% from US$6.3 million and a quarter-over-quarter decrease of 1.9% from US$8.1 million. Adjusted operating expenses as a percentage of net revenues (non-GAAP) in the second quarter of 2010 was 14.4%, compared to 17.4% in the same period one year ago and 16.9% in the previous quarter.

Please refer to the attached table captioned "Reconciliation of GAAP Operating Expenses to Non-GAAP Adjusted Operating Expenses" for a reconciliation of operating expenses under U.S. GAAP to adjusted operating expenses (non-GAAP).

Selling and marketing expenses for the second quarter of 2010 were US$4.5 million, including share-based compensation expenses of US$927,000. This represented a year-over-year increase of 65.8% from US$2.7 million and a quarter-over-quarter increase of 10.2% from US$4.1 million in the previous quarter. The year-over-year increase was primarily due to higher expenses related to expansion of the direct sales force and increased share-based compensation expenses. The quarter-over-quarter increase was primarily due to the one-time share-based compensation expenses associated with the re-pricing of stock options in the second quarter of 2010.

General and administrative expenses for the second quarter of 2010 were US$7.7 million, including share-based compensation expenses of US$2.5 million. This represented a year-over-year increase of 48.3% from US$5.2 million and a quarter-over-quarter increase of 15.8% from US$6.6 million. The year-over-year increase was primarily due to the one-time share-based compensation expenses associated with the re-pricing of stock options in the second quarter of 2010, higher bad-debt provisions, and higher amortization of acquired intangible assets. The quarter-over-quarter increase was primarily due to the one-time share-based compensation expenses associated with the re-pricing of stock options in the second quarter of 2010, which were partially offset by lower bad-debt provisions.

Loss from Operations

Loss from operations for the second quarter of 2010 was US5.8 million, as compared to loss from operations of US$8.4 million in the same period one year ago and loss from operations of US$8.5 million in the previous quarter.

Adjusted loss from operations (non-GAAP) for the second quarter of 2010, which excluded share-based compensation expenses and amortization of acquired intangible assets, was US$1.4 million, compared to adjusted loss from operations (non-GAAP) of US$6.8 million in the same period one year ago and adjusted loss from operations (non-GAAP) of US$5.8 million in the previous quarter. Adjusted operating margin (non-GAAP) for the second quarter of 2010, which excluded the effect of share-based compensation expenses and amortization of acquired intangible assets, was negative 2.6%, compared to negative 18.7% in the same period one year ago and negative 12.2% in the previous quarter.

Please refer to the attached table captioned "Reconciliation of GAAP Loss from Operations to Non-GAAP Adjusted Loss from Operations" for a reconciliation of loss from operations under U.S. GAAP to adjusted loss from operations (non-GAAP).

Income Tax Benefit/Expenses

Income tax expenses for the second quarter of 2010 were US$19,000, compared to income tax benefit of US$653,000 in the same period one year ago and income tax expenses of US$21,000 in the previous quarter.

Net Loss Attributable to AirMedia's Shareholders

Net loss attributable to AirMedia's shareholders for the second quarter of 2010 was US$4.7 million, compared to net loss attributable to AirMedia's shareholders of US$7.0 million in the same period one year ago and net loss attributable to AirMedia's shareholders of US$6.5 million in the previous quarter. The basic and diluted net loss attributable to AirMedia's shareholders per ADS for the second quarter of 2010 were both US$0.07, compared to basic and diluted net loss attributable to AirMedia's shareholders per ADS of US$0.11 in the same period one year ago and basic and diluted net loss attributable to AirMedia's shareholders per ADS of US$0.10 in the previous quarter.

Adjusted net loss attributable to AirMedia's shareholders (non-GAAP) for the second quarter of 2010, which is net loss attributable to AirMedia's shareholders excluding share-based compensation expenses and amortization of acquired intangible assets, was US$424,000, compared to adjusted net loss attributable to AirMedia's shareholders (non-GAAP) of US$5.4 million in the same period one year ago and adjusted net loss attributable to AirMedia's shareholders (non-GAAP) of US$3.8 million in the previous quarter. Basic and diluted adjusted net loss attributable to AirMedia's shareholders per ADS (non-GAAP) for the second quarter of 2010 were both US$0.01, compared to basic and diluted adjusted net loss attributable to AirMedia's shareholders per ADS (non-GAAP) of US$0.08 in the same period one year ago and basic and diluted adjusted net loss attributable to AirMedia's shareholders per ADS (non-GAAP) of US$0.06 in the previous quarter.

Please refer to the attached table for a reconciliation of net loss attributable to AirMedia's shareholders and basic and diluted net loss attributable to AirMedia's shareholders per ADS under U.S. GAAP to adjusted net loss attributable to AirMedia's shareholders (non-GAAP) and basic and diluted adjusted net loss attributable to AirMedia's shareholders per ADS (non-GAAP).

Cash, Restricted Cash and Short-term Investments

Other than restricted cash of US$1.4 million, cash and short-term investments totaled US$83.5 million as of June 30, 2010, compared to US$124.3 million as of December 31, 2009 and 76.2 million as of March 31, 2010. The decrease in cash and short-term investments from December 31, 2009 was primarily due to an increase in prepaid concession fees incurred, based on the terms of certain material concession rights contracts. The increase in cash and short-term investments from March 31, 2010 was primarily due to an increase in cash flow from operations.

Other Recent Developments

AirMedia obtained a concession rights contract to sell advertisements on the digital TV screens on the airplanes of Hainan Airlines, the fourth largest airline in mainland China, from August 1, 2010 to March 31, 2012.

On June 30, 2010, to provide better incentive to its employees, the Compensation Committee of AirMedia's board of directors approved an adjustment to the exercise price of certain outstanding stock options, which were granted on July 2, 2007, July 20, 2007, November 29, 2007 and July 10, 2009, respectively.

Business Outlook

AirMedia currently expects that its total revenues for the third quarter of 2010 will range from US$60.0 million to US$62.0 million, representing a year-over-year increase of 59.0% to 64.3% from the same period in 2009.

AirMedia currently expects that concession fees will be at least US$33.5 million in the third quarter of 2010.

The above forecast reflects AirMedia's current and preliminary view and is therefore subject to change. Please refer to the Safe Harbor Statement below for the factors that could cause actual results to differ materially from those contained in any forward-looking statement.

    Summary of Selected Operating Data

                                  Quarter   Quarter   Quarter
                                    Ended     Ended     Ended   Y/Y     Q/Q
                                  June 30, March 31,  June 30, Growth  Growth
                                     2010      2010      2009   Rate    Rate

    Digital frames in
     airports
      Number of airports in
       operation                       33        32        28   17.9%    3.1%
      Number of time slots
       available for sale (2)      32,708    30,144    26,277   24.5%    8.5%
      Number of time slots
       sold (3)                     9,918     9,134     5,683   74.5%    8.6%
      Utilization rate (4)          30.3%     30.3%     21.6%    8.7%    0.0%
      Average advertising
       revenue per time slot
       sold (5)                  US$2,724  US$2,452  US$2,899   -6.0%   11.1%

    Digital TV screens in
     airports
      Number of airports in
       operation                       37        36        40   -7.5%    2.8%
      Number of time slots
       available for sale (1)      22,950    23,050    25,350   -9.5%   -0.4%
      Number of time slots
       sold (3)                     5,344     7,505     5,856   -8.7%  -28.8%
      Utilization rate (4)          23.3%     32.6%     23.1%    0.2%   -9.3%
      Average advertising
       revenue per
       time slot sold (5)        US$1,226    US$862  US$1,557  -21.3%   42.2%

    Digital TV screens on
     airplanes
      Number of airlines in
       operation                        8         8         9  -11.1%    0.0%
      Number of time slots
       available for sale (1)         396       408       468  -15.4%   -2.9%
      Number of time slots
       sold (3)                       259       286       187   38.5%   -9.4%
      Utilization rate (4)          65.4%     70.1%     40.0%   25.4%   -4.7%
      Average advertising
       revenue per time slot
       sold (5)                 US$22,672 US$23,972 US$21,026    7.8%   -5.4%

    Traditional Media in
     airports
    Numbers of locations
     available for sale (6)           705       680     1,100  -35.9%    3.7%
    Numbers of locations
     sold (7)                         455       393       313   45.4%   15.8%
    Utilization rate (8)            64.5%     57.8%     28.5%   36.1%    6.7%
    Average advertising
     revenue per
     location (9)               US$26,903 US$25,186 US$18,162   48.1%    6.8%



    Notes:
    (1) We define a time slot as a 30-second equivalent advertising time unit
        for digital TV screens in airports and digital TV screens on airplanes,
        which is shown during each advertising cycle on a weekly basis in a
        given airport or on a monthly basis on the routes of a given airline,
        respectively. Our airport advertising programs are shown repeatedly on
        a daily basis during a given week in one-hour cycles and each hour of
        programming includes 25 minutes of advertising content, which allows
        us to sell a maximum of 50 time slots per week. The number of time
        slots available for our digital TV screens in airports during the
        period presented is calculated by multiplying the time slots per week
        per airport by the number of weeks during the period presented when we
        had operations in each airport and then calculating the sum of all the
        time slots available for each of our network airports. The length of
        our in-flight programs typically ranges from approximately 45 minutes
        to an hour per flight, approximately five to 13 minutes of which
        consist of advertising content. The number of time slots available for
        our digital TV screens on airplanes during the period presented is
        calculated by multiplying the time slots per airline per month by the
        number of months during the period presented when we had operations on
        each airline and then calculating the sum of all the time slots for
        each of our network airlines.
    (2) We define a time slot as a 12-second equivalent advertising time unit
        for digital frames in airports, which is shown during each standard
        advertising cycle on a weekly basis in a given airport. Our standard
        airport advertising programs are shown repeatedly on a daily basis
        during a given week in 10-minute cycles, which allows us to sell a
        maximum of 50 time slots per week. The length of time slot and
        advertising program cycle of some digital frames in several airports
        are different from standard ones. The number of time slots available
        for our digital frames in airports during the period presented is
        calculated by multiplying the time slots per week per airport by the
        number of weeks during the period presented when we had operations in
        each airport and then calculating the sum of all the time slots
        available for each of our network airports.
    (3) Number of time slots sold refers to the number of 30-second equivalent
        advertising time units for digital TV screens in airports and digital
        TV screens on airplanes or 12-second equivalent advertising time units
        for digital frames in airports sold during the period presented.
    (4) Utilization rate refers to total time slots sold as a percentage of
        total time slots available for sale during the relevant period.
    (5) Average advertising revenue per time slot sold for digital TV screens
        in airports, digital TV screens on airplanes and digital frames in
        airports is calculated by dividing our revenues derived from digital
        TV screens in airports, digital TV screens on airplanes and digital
        frames in airports by its own number of time slots sold, respectively.
    (6) We define the number of locations available for sale in traditional
        media as the sum of (1) the number of light boxes and billboards in
        Beijing, Shenzhen, Wenzhou and certain other airports (light boxes and
        billboards), and (2) the number of gate bridges in 10 airports (gate
        bridges).
    (7) The number of locations sold is defined as the sum of (1) the number
        of light boxes and billboards sold and (2) the number of gate bridges
        sold. To calculate the number of light boxes and billboards sold in a
        given airport, we first calculate the "utilization rates of light
        boxes and billboards" in such airport by dividing the "total value of
        light boxes and billboards sold" in such airport by the "total value
        of light boxes and billboards" in such airport. The "total value of
        light boxes and billboards sold" in a given airport is calculated as
        the daily listing prices of each light boxes and billboards sold
        multiplied by their respective number of days sold during the period
        presented. The "total value of light boxes and billboards" in a given
        airport is calculated as the sum of quarterly listing prices of all
        the light boxes and billboards during the period presented. The number
        of light boxes and billboards sold in a given airport is then
        calculated as the number of light boxes and billboards available for
        sale in such airport multiplied by the utilization rates of light
        boxes and billboards in such airport. The number of gate bridges sold
        in a given airport is counted based on the contracts.
    (8) Utilization rate refers to total locations sold as a percentage of
        total locations available for sale during the period presented.
    (9) Average advertising revenue per location sold is calculated by
        dividing the revenues derived from all the locations sold by the
        number of locations sold during the period presented.

Earnings Conference Call Details

AirMedia will hold a conference call to discuss the second quarter 2010 earnings at 8:00 PM U.S. Eastern Time on August 11, 2010 (5:00 PM U.S. Pacific Time on August 11, 2010; 8:00 AM Beijing/Hong Kong time on August 12, 2010). AirMedia's management team will be on the call to discuss financial results and operational highlights and answer questions.

    Conference Call Dial-in Information
    U.S.:          +1 800 901 5247
    U.K.:          +44 207 365 8426
    Hong Kong:     +852 3002 1672
    International: +1 617 786 4501
    Pass code:     AMCN

A replay of the call will be available for 1 week between 11:00 p.m. on August 11, 2010 and 11:00 p.m. on August 18, 2010, Eastern Time.

    Replay Dial-in Information
    U.S.:          +1 888 286 8010
    International: +1 617 801 6888
    Pass code:     23034694

Additionally, a live and archived webcast of this call will be available on the Investor Relations section of AirMedia's corporate website at http://ir.airmedia.net.cn .

Use of Non-GAAP Financial Measures

AirMedia's management uses non-GAAP financial measures to gain an understanding of AirMedia's comparative operating performance and future prospects. AirMedia's non-GAAP financial measures exclude the following non-cash items: (1) share-based compensation expenses, and (2) amortization of acquired intangible assets. Non-GAAP financial measures are used by AirMedia's management in their financial and operating decision-making, because management believes they reflect AirMedia's ongoing business and operating performance in a manner that allows meaningful period-to-period comparisons. AirMedia's management believes that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating AirMedia's operating performance in the same manner as management does, if they so choose. Specifically, AirMedia believes the non-GAAP financial measures provide useful information to both management and investors by excluding certain charges that the Company believes are not indicative of its core operating results.

The non-GAAP financial measures have limitations. They do not include all items of income and expense that affect AirMedia's income from operations. Specifically, these non-GAAP financial measures are not prepared in accordance with GAAP, may not be comparable to non-GAAP financial measures used by other companies and, with respect to the non-GAAP financial measures that exclude certain items under GAAP, do not reflect any benefit that such items may confer to AirMedia. Management compensates for these limitations by also considering AirMedia's financial results as determined in accordance with GAAP. The presentation of this additional information is not meant to be considered superior to, in isolation from or as a substitute for results prepared in accordance with US GAAP. For more information on these non-GAAP financial measures, please see the table captioned "Reconciliation of GAAP Net Loss and EPS and Non-GAAP Adjusted Loss and EPS", "Reconciliation of GAAP Operating Expenses to Non-GAAP Adjusted Operating Expenses" and "Reconciliation of GAAP Loss from Operations to Non-GAAP Adjusted Loss from Operations" set forth at the end of this release.

About AirMedia Group Inc.

AirMedia Group Inc. (Nasdaq: AMCN) is a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers. AirMedia operates the largest digital media network in China dedicated to air travel advertising. AirMedia operates digital frames in 33 major airports, including the 15 largest airports in China. AirMedia also operates digital TV screens in 37 major airports, including 25 out of the 30 largest airports in China. In addition, AirMedia sells advertisements on the routes operated by nine airlines, including the four largest airlines in China. In selected major airports, AirMedia also operates traditional media platforms, such as billboards and light boxes, and other digital media, such as mega LED screens.

In addition, AirMedia has obtained exclusive contractual concession rights until the end of 2014 to develop and operate outdoor advertising platforms at Sinopec's service stations located throughout China.

For more information about AirMedia, please visit http://www.airmedia.net.cn .

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expect," "anticipate," "future," "intend," "plan," "believe," "estimate," "confident" and similar statements. Among other things, the Business Outlook section and the quotations from management in this announcement, as well as AirMedia Group Inc.'s strategic and operational plans, contain forward-looking statements. AirMedia may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about AirMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to: if advertisers or the viewing public do not accept, or lose interest in, our air travel advertising network, we may be unable to generate sufficient cash flow from our operating activities and our prospects and results of operations could be negatively affected; we derive most of our revenues from the provision of air travel advertising services, and any slowdown in the air travel advertising industry in China may materially and adversely affect our revenues and results of operation; our strategy of expanding our advertising network by building new air travel media platforms and expanding into traditional media in airports may not succeed, and our failure to do so could materially reduce the attractiveness of our network and harm our business, reputation and results of operations; if we do not succeed in our expansion into gas station and other outdoor media advertising, our future results of operations and growth prospects may be materially and adversely affected; if our customers reduce their advertising spending or are unable to pay us in full, in part or at all for a period of time due to an economic downturn in China and/or elsewhere or for any other reason, our revenues and results of operations may be materially and adversely affected; we face risks related to health epidemics, which could materially and adversely affect air travel and result in reduced demand for our advertising services or disrupt our operations; if we are unable to retain existing concession rights contracts or obtain new concession rights contracts on commercially advantageous terms that allow us to operate our advertising platforms, we may be unable to maintain or expand our network coverage and our business and prospects may be harmed; a significant portion of our revenues has been derived from the five largest airports and three largest airlines in China, and if any of these airports or airlines experiences a material business disruption, our ability to generate revenues and our results of operations would be materially and adversely affected; our limited operating history makes it difficult to evaluate our future prospects and results of operations; and other risks outlined in AirMedia's filings with the U.S. Securities and Exchange Commission. AirMedia does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

    For further information, please contact:

    AirMedia Group Inc.
     Raymond Huang
     Investor Relations Director
     Tel:   +86-10-8460-8678
     Email: ir@airmedia.net.cn

    IR Inside
     Caroline Straathof
     Tel:   +31-6-54624301
     Email: info@irinside.com





    AirMedia Group Inc.
    UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
    (In U.S. dollars in thousands)

                                                     June 30,      December 31,
                                                       2010            2009
    ASSETS:
    Current Assets:
      Cash                                            70,159           123,754
      Restricted cash                                  1,446             1,431
      Short-term investments                          13,345               586
      Accounts receivable, net                        49,368            40,019
      Prepaid concession fees                         40,787            15,425
      Amount due from related party                       26             5,991
      Other current assets                             4,061             4,069
      Deferred tax assets - current                    4,323             3,693
    Total current assets                             183,515           194,968
      Property and equipment, net                     77,110            78,831
      Long-term investments                            1,581             1,984
      Long-term deposits                              16,449            15,914
      Deferred tax assets - non-current                4,362             4,726
      Acquired intangible assets, net                 19,885            11,141
      Goodwill                                        17,322             9,087
    Total Assets                                     320,224           316,651
    LIABILITIES AND EQUITY:
    Current Liabilities:
      Accounts payable (including accounts
       payable of the consolidated variable
       interest entities without recourse
       to AirMedia Group Inc. $29,489 and
       $30,067 as of June 30, 2010 and
       December 31, 2009, respectively)               32,304            30,680

      Accrued expenses and other current
       liabilities (including accrued
       expenses and other current
       liabilities of the consolidated
       variable interest entities without
       recourse to AirMedia Group Inc.
       $4,959 and $3,827 as of June 30,
       2010 and December 31, 2009, re                  7,945             7,136

      Deferred revenue (including deferred
       revenue of the consolidated variable
       interest entities without recourse
       to AirMedia Group Inc. $11,976 and
       $8,924 as of June 30 2010 and
       December 31, 2009, respectively)               11,976             8,941

      Income tax payable (including income
       tax payable of the consolidated
       variable interest entities without
       recourse to AirMedia Group Inc. $220
       and $76 as of June 30, 2010 and
       December 31, 2009, respectively)                  196                52

      Dividend payable (including dividend
       payable of the consolidated variable
       interest entities without recourse
       to AirMedia Group Inc. $1,069 and
       nil as of June 30, 2010 and December
       31, 2009, respectively)                         1,069                --

      Amounts due to related parties
       (including amounts due to related
       parties of the consolidated variable
       interest entities without recourse
       to AirMedia Group Inc. $411 and $408
       as of June 30, 2010 and December 31,
       2009 respectively)                                411               408

    Total current liabilities                         53,901            47,217
      Deferred tax liability - non-current             5,332             3,155
    Total liabilities                                 59,233            50,372
    Equity
      Ordinary shares                                    132               132
      Additional paid-in capital                     273,748           268,542
      Statutory reserves                               6,912             6,912
      Accumulated deficits                           (33,727)          (22,488)
      Accumulated other comprehensive
       income                                         11,519             9,947
    Total AirMedia Group Inc.'s
     shareholders' equity                            258,584           263,045
    Noncontrolling  interests                          2,407             3,234
    Total equity                                     260,991           266,279
    Total Liabilities and  Equity                    320,224           316,651




    AirMedia Group Inc.
    UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
    (In U.S. dollars in thousands, except share and ADS related data)

                                                   Three Months Ended
                                           June 30,     March 31,    June 30,
                                             2010          2010        2009

    Revenues                                 56,331       48,769       36,819
    Business tax and other sales tax         (1,246)      (1,010)        (524)
    Net revenues                             55,085       47,759       36,295
    Cost of revenues                         48,612       45,523       36,783
    Gross profit/(loss                        6,473        2,236         (488)
    Operating expenses:
      Selling and marketing *                 4,545        4,123        2,741
      General and administrative *            7,679        6,630        5,178
    Total operating expenses                 12,224       10,753        7,919
    Loss from operations                     (5,751)      (8,517)      (8,407)
    Interest income                             137          237          461
    Gain on remeasurement of fair value
     of previously held investment
     (net)                                       --          919           --
    Other income, net                            84          229          222
    Loss before income taxes                 (5,530)      (7,132)      (7,724)
    Income tax expenses (benefits)               19           21         (653)
    Net loss before net income of
     equity accounting investments           (5,549)      (7,153)      (7,071)
    Net income of equity accounting
     investments                                 48          154           37
    Net loss                                 (5,501)      (6,999)      (7,034)
    Less: Net loss attributable to
     noncontrolling interests                  (767)        (494)         (39)
    Net loss attributable to AirMedia
     Group Inc.'s shareholders               (4,734)      (6,505)      (6,995)
    Net loss attributable to AirMedia
     Group Inc.'s shareholders per
     ordinary share
    Basic                                     (0.04)       (0.05)       (0.05)
    Diluted                                   (0.04)       (0.05)       (0.05)
    Net loss attributable to AirMedia
     Group Inc.'s shareholders per ADS
    Basic                                     (0.07)       (0.10)       (0.11)
    Diluted                                   (0.07)       (0.10)       (0.11)
    Weighted average ordinary shares
     outstanding used  in computing net
     loss per ordinary share - basic    131,169,981  131,154,704  130,564,714
    Weighted average ordinary shares
     outstanding used  in computing net
     loss per ordinary share - diluted  131,169,981  131,154,704  130,564,714
    * Share-based compensation charges
      included are as follow:
      Selling and marketing                     927          514          233
      General and administrative              2,450        1,254          777




    AirMedia Group Inc.
    RECONCILIATION OF GAAP NET LOSS AND EPS TO NON-GAAP ADJUSTED NET LOSS AND
    EPS
    (In U.S. dollars in thousands, except share and ADS related data)

                                                   Three Months Ended
                                            June 30,    March 31,    June 30,
                                              2010          2010        2009
    GAAP net loss attributable to
     AirMedia Group Inc.'s shareholders      (4,734)      (6,505)      (6,995)
    Amortization of acquired intangible
     assets                                     933          916          606
    Share-based compensation                  3,377        1,768        1,010

    Adjusted net loss attributable to
     AirMedia Group Inc.'s shareholders
     (non-GAAP)                                (424)      (3,821)      (5,379)

    Adjusted net loss attributable to
     AirMedia Group Inc.'s shareholders
     per share (non-GAAP)
    Basic                                      0.00        (0.03)       (0.04)
    Diluted                                    0.00        (0.03)       (0.04)

    Adjusted net loss attributable to
     AirMedia Group Inc.'s shareholders
     per ADS (non-GAAP)
    Basic                                     (0.01)       (0.06)       (0.08)
    Diluted                                   (0.01)       (0.06)       (0.08)

    Shares used in computing adjusted
     basic net loss attributable to
     AirMedia Group Inc.'s shareholders
     per share (non-GAAP)               131,169,981  131,154,704  130,564,714
    Shares used in computing adjusted
     diluted net loss attributable to
     AirMedia Group Inc.'s shareholders
     per share (non-GAAP)               131,169,981  131,154,704  130,564,714


     Note:

    (1) The Non-GAAP adjusted net loss per share and per ADS are computed
        using Non-GAAP adjusted net loss and number of shares and ADSs used in
        GAAP basic and diluted EPS calculation, where the number of shares and
        ADSs is adjusted for dilution due to share-based compensation grants.



    AirMedia Group Inc.
    RECONCILIATION OF GAAP OPERATING EXPENSES TO NON-GAAP ADJUSTED OPERATING
    EXPENSES
    (In U.S. dollars in thousands, except for percentages)

                                                   Three Months Ended
                                             June 30,    March 31,    June 30,
                                               2010        2010        2009

    GAAP operating expenses                   12,224      10,753      7,919
    Amortization of acquired intangible
     assets                                      933         916        606
    Share-based compensation                   3,377       1,768      1,010

    Adjusted operating expenses (non-
     GAAP)                                     7,914       8,069      6,303

    Adjusted operating expenses as a
     percentage of net revenues (non-
     GAAP)                                     14.4%       16.9%      17.4%




    AirMedia Group Inc.
    RECONCILIATION OF GAAP LOSS FROM OPERATIONS TO NON-GAAP ADJUSTED LOSS
    FROM OPERATIONS
    (In U.S. dollars in thousands, except for percentages)

                                                   Three Months Ended
                                             June 30,    March 31,    June 30,
                                               2010        2010        2009

    Loss from operations                      (5,751)     (8,517)     (8,407)
    Amortization of acquired intangible
     assets                                      933         916         606
    Share-based compensation                   3,377       1,768       1,010

    Adjusted loss from operations (non-
     GAAP)                                    (1,441)     (5,833)     (6,791)

    Adjusted operating margin (non-GAAP)       -2.6%      -12.2%      -18.7%

SOURCE AirMedia Group Inc.