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New Fashion Brand With A Mission - Bold Girlz Debuts Online
Aug 11, 2010 (01:08 PM EDT)
NEW YORK, Aug. 11 /PRNewswire/ -- NEW teen fashion and accessory brand, Bold Girlz is thrilled to announce the launch of its online store, BoldGirlz.com, featuring on-trend and priced right apparel and accessories. Each month, Bold Girlz will select a different non-profit to receive a percentage of sales. For the month of August, the non-profit One is Greater Than None has been chosen and will be spotlighted on the site.
"The girls who founded One is Greater Than None (1>0) have spoken to thousands of teenagers at conferences, schools and summits, encouraging them to make a difference globally, nationally and locally. I believe that it is important to show other teenagers what is possible when you really believe in something- that's why they have been chosen to receive 10% of the proceeds from Bold Girlz apparel and jewelry sales this month," founder, Cheryl Beck states.
BoldGirlz.com features four sections that spell out BOLD: Brave, Original, Loving, and Daring and spotlight over 30 incredible stories of girls being BOLD in areas of Sports, Music, the Arts and Community Service. New stories will be posted each month and the featured teens can re-post these stories on Facebook and share them with friends- creating a social networking buzz. Social Media is a major part of the Bold Girlz marketing plan- focusing predominantly on Facebook and Twitter. Followers will receive a 20% off promotional code for purchases made on the BoldGirlz.com site before 8/31/10.
Other apparel companies have taken a similar approach to giving back to charity, but no other fashion brand is focused on highlighting and empowering girls. What's your story?
ABOUT BOLD GIRLZ
Bold Girlz, a division of Bold Brands, Inc., is the fashion brand that empowers teen girls to give back. Launched in the summer of 2010 by founder Cheryl Beck of NYC, Bold Girlz strives to promote girls talents as well as their inner beauty- and to give them fashion choices that show the world who they really are and what they stand for. 10% of proceeds support causes benefitting women and girls.
ABOUT ONE IS GREATER THAN NONE
1>0's global initiative sponsors the rescue and care of Ghanaian children. 1>0 also funds weekend clinics that provide free medical, dental and vision care to thousands of Americans through Remote Area Medical (RAM).
SOURCE Bold Girlz