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Learn the Top 5 Mistakes Marketers Make in Online Acquisition
Aug 11, 2010 (10:08 AM EDT)

New webinar will call out the most critical errors...and how to fix them

INDIANAPOLIS, Aug. 11 /PRNewswire/ -- Later this month, Compendium CEO Chris Baggott will present a webinar covering the top 5 mistakes marketers make in online acquisition, with advice on overcoming those mistakes. This actionable information is vital at a time of rapid change in the practice of online marketing.

Within the last 24 months, search engine optimization and social media have completely changed the way marketers acquire new business online, but not everyone is equipped with the necessary knowledge to adapt to and leverage these changes. With conservative estimates suggesting that companies spend over $20 billion per year on online marketing, it's imperative marketers understand the best and most effective tactics for acquiring new customers online.

On August 19, award-winning marketer Chris Baggott will address these tactics, as he explores the mistakes he most commonly sees, and how to rectify them.

Titled "Top 5 Mistakes You're Making with Online Acquisition," this webinar will teach attendees:

  1. The most effective social and search tactics for acquisition
  2. Common oversights marketers make
  3. The importance of content
  4. How to measure and set goals
  5. How to adjust and tweak

"The online marketing world has changed so rapidly, it can be hard for marketers to keep up," says Compendium CEO Chris Baggott. "But the irony is, things are changing so fast, if they don't keep up, they'll get left behind at light speed, much faster than 10 years ago when marketers could more easily stay abreast of marketing trends. That's why information like this is so critical. We at Compendium are on the outside. It's our job to find these common yet critical mistakes and help marketers rectify them through webinars like this one."

The August 19 webinar takes place from 2:00 to 3:00 EDT and is limited to only 250 attendees. For more information, go to or register here:

About Compendium

Compendium is social content publishing software that allows companies to generate and distribute content to SEO friendly landing pages and social networking sites to generate demand and acquire new business. Learn more at

SOURCE Compendium