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Zeta Interactive to Host Email Marketing and Segmentation Day at eTail East 2010
Aug 03, 2010 (01:08 PM EDT)


Keynote speech, panel discussion and exclusive luncheon planned to highlight leading full-service digital marketing agency's presence at prestigious internet retail conference

NEW YORK, Aug. 3 /PRNewswire/ -- Zeta Interactive, a leading full-service digital marketing agency, today announced it will serve as chair of Email Marketing and Segmentation Day at eTail East 2010, taking place on August 9th in Baltimore, MD.  

The Email Marketing and Segmentation Day at eTail has become one of the most prominent events in the digital industry, bringing together hundreds of marketers from leading retail brands to gain valuable insights into the latest trends and strategies that are shaping the decisions they make in the email space. Throughout the event, the Zeta Interactive team will be lending insights and discussing strategies with high level retailers in order to help them craft the most targeted and relevant digital marketing programs for their brand.

Zeta Interactive CEO Al DiGuido will also serve as Chairperson for the day, and will moderate the highly-anticipated email expert panel on "Analyzing Customer Purchasing Habits to Drive Better Email Results" alongside executives from top-tier retail brands such as Sony Electronics. Additionally, Zeta Interactive will host an exclusive workshop luncheon on Wednesday, August 11th, offering attendees an opportunity to network among peers and discuss how cross channel synergies such as email, social, search, and digital publishing, will drive greater returns.

"This year's eTail event promises to be one of the most influential conferences in the entire digital marketing industry, with several of the world's largest retail brands utilizing the event to craft their digital marketing campaign strategies for the future," said Al DiGuido, CEO of Zeta Interactive. "We look forward to providing these marketers with the valuable insights they seek in order to maximize ROI across the email channel, and ultimately, leverage this in concert with other cross-channel platforms that are so critical in today's digital landscape."

This announcement follows the tremendous momentum the Zeta Interactive team has achieved over the past year for their ground-breaking email marketing service platform. The company's revenue has grown by more than 20% on the email side alone since the beginning of the year. Additionally, Zeta Interactive was named a Leader in the email marketing industry by Forrester Research, and captured a prestigious Tech Circle Awards recognition for its Zeta Mail 5.0 platform launch.  The agency has also added several leading companies to its growing client roster of more than 300 global customers, including Ferrari North America, STIHL Inc., Empire Education group, and many others.

While at the eTail show, Zeta Interactive encourages attendees to stop by their booth in order to learn more about how leveraging cross-channel synergies -- between email, search, social, mobile and more -- can greatly improve the results of their digital marketing initiatives. Additionally, Zeta Interactive's highly acclaimed Synergy Series whitepapers will be available for attendees who stop by their booth #32, as well as demos of their Zeta Mail 5.0 platform and opportunities to win free giveaways such as iPad devices.

For more information on Zeta Interactive, go to www.zetainteractive.com, or follow the company on Facebook, LinkedIn or Twitter.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The agency is a Google AdWords qualified company, and has been named among the top digital agencies in the U.S. by Advertising Age, as well as a leader in the email marketing sector by Forrester Research and among the best technology organizations in the world according to Tech Awards Circle.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, and India. The company serves more than 200 clients currently, including such world-class companies as Live Nation and Sony Electronics Inc.  For more information please visit: www.zetainteractive.com.  

SOURCE Zeta Interactive