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comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2010
Jul 28, 2010 (07:07 PM EDT)
Americans Head to Travel Sites for Vacation Planning
Summer Recreation Drives Millions to Gaming and Teens Sites
RESTON, Va., July 28 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for June 2010 based on data from the comScore Media Metrix service. Travel sites saw a surge in activity in June as travelers browsed hot summer deals and booked vacation getaways. Americans also turned to online gaming and teen sites to occupy themselves with online leisure pursuits as the school year ended.
"Travel and recreation were significant contributors to the prevailing online trends in June," said Jeff Hackett, senior vice president of comScore Media Metrix. "Summer vacation typically brings an increase in online travel planning, while those who stick around home during the summer spend more of their time doing fun things online, particularly gaming."
Americans Click It to Book It
Travel site categories experienced a gain in activity in June as Americans entered the heat of travel season. More than 100 million Americans visited the category during the month, affecting the following travel sub-categories: Transactions, Hotels/Resorts, Ground/Cruise, and Airplanes.
Travel - Transactions sites ranked as the top gaining category for the month of June, growing 32 percent to 5.2 million visitors. Viator.com ranked #1 in the category with 1.1 million visitors, followed closely by TravelPN.com with 1.1 million. OneTime.com grew to 853 million unique visitors, while WWTE.com attracted 457 million visitors.
Hotels/Resorts sites also saw strong growth during the month with 36.6 million Americans turning to these sites for lodging options. Marriott ranked as the top property, growing 16 percent to 6.5 million visitors. Hilton Hotels attracted 6.0 million visitors (up 13 percent), followed by InterContinental Hotels Group with 5.1 million (up 14 percent), Wyndham Worldwide with 4.0 million (up 9 percent), and Disney Travel with 3.6 million (up 5 percent).
Teens Sites Popular during Summer Vacation
Activity flourished at Teen sites as students on summer vacation looked for ways to spend their free time. The category attracted more than 40 million Americans in June, representing a 21-percent increase. Alloy Digital Network took the top spot with 16.9 million unique visitors, followed by IMVU with 6.0 million (up 18 percent), MyYearbook.com with 4.4 million, GN Teens (Gorilla Nation) with 4.3 million, and Zwinky with 3.7 million (up 15 percent).
Online Gaming Picks Up During Summer
Americans looked to online gaming for entertainment in June, attracting nearly 103 million visitors during the month. WildTangent Network took the top spot with 17.3 million visitors, up 6 percent versus May. GSN Games Network And CPMStar came next with 16.9 million, followed by Nickelodeon Casual games with 15.3 million (up 14 percent), EA Online with 15.1 million (up 2 percent), and Disney Games with 14.9 million (up 15 percent).
Top 50 Properties
Google Sites ranked as the #1 property in June with 179 million visitors, followed by Yahoo! Sites with 170 million visitors and Microsoft Sites with 161 million visitors. Adobe Sites jumped 10 positions in the ranking with 37.5 million visitors, while ESPN climbed 12 spots to 30.6 million visitors as the World Cup attracted heavy interest.
Top 50 Ad Focus Ranking
BrightRoll Video Network led the June Ad Focus ranking with a potential reach of 94 percent of Americans online. SpotXchange Video Ad Network ranked second (92 percent reach), followed by BBE (88 percent reach).
*Ranking based on the top 250 properties in June 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement.
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! Sites was seen by 79 percent of the 215 million Internet users in June.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.
comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.