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Square One Agency Maximizes Brand ROI With Digital Shopper Marketing Strategy
Jul 27, 2010 (01:07 PM EDT)
- Leading ad agency supports online shopper efforts with key hires; industry thought leadership -
DALLAS, July 27 /PRNewswire/ -- In the new digital landscape we live in today, online and technological advancements have created a 24/7 all-access shopping environment. This new dimension of shopping has ultimately shifted consumer and shopper behavior from a traditional "purchase funnel" model. Dallas-based Square One, an insights driven branding agency specializing in shopper marketing and business-to-business clients, continues to leverage insights about these new behaviors to create opportunities for industry-leading brands to successfully reach consumers wherever they are shopping.
Square One turns shoppers into buyers with the execution of its One2One approach, a highly strategic, results-based process that identifies a manufacturer's brand's most valuable shoppers at specific retail locales. With four critical phases involving insight, strategy, activation and evaluation, One2One works to identify and address the needs of the retailer, the shopper and manufacturer's brand. Combining their experience with digital marketing tools, such as search engine optimization, web development and social media, along with more traditional marketing tools, Square One is able to organize, execute and evaluate complete marketing strategies for their clients.
Leading the agency's digital shopper marketing strategies is Marian Leonard, recently promoted Vice President of Client Service for the agency's Shopper Marketing Practice Group. In this capacity, Marian assists the agency's clients with navigating the vastly complex world of shopper marketing. One of her main goals is to uncover valuable shopper insights that can be leveraged to help clients reach their shoppers and consumers in both the traditional retail environment and the rapidly growing digital marketplace. She has over 12 years of industry success helping clients gain increased distribution and sales, launch new products and maintaining of shopper's loyalty.
Also adding value to the digital shopper marketing team is Jenna Kaetzel. Serving as Account Executive, she ensures new and creative approaches are developed to help clients achieve their business and marketing goals. Jenna's years of experience in shopper marketing have not only helped agency clients reach the consumer effectively, but specifically allowed consumer packaged goods clients to successfully navigate the traditional and digital shopping world. Jenna has helped grow her clients businesses through the successful development of strategic platforms that include various elements such as digital promotional campaigns, partnership tie-ins and enhanced manufacturer-retailer relationships.
"Based on the current retail environment shift, it is imperative that our team identify and execute relevant strategies that agree with digital-friendly consumer groups. Square One has found great successes in recognizing the factors that determine purchase decisions, and transforming this knowledge into serviceable shopper marketing programs for our clients," said Ernie Capobianco, CEO and partner of Square One. "By offering consumer-centric programming via digital shopper marketing, retailers are presented with valuable opportunities to engage shoppers comprehensively, be it at home, on-the-go and in-store."
About Square One Agency
Founded in 1995, Dallas-based Square One Agency is an insights driven branding agency specializing in shopper marketing and business-to-business clients. For more information, please visit www.sq1agency.com.
SOURCE Square One