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Everything Channel's IPED Research Addresses Best Practice Needs with Year Long Channel Masters Program
Jul 22, 2010 (03:07 PM EDT)

2010 Channel Masters Program Provides Senior Channel Managers Exclusive Access to Industry Research, Networking Opportunities and Interactive Learning Tools

FRAMINGHAM, Mass., July 22 /PRNewswire/ -- Everything Channel's IPED business, announced the successful kick off of the 2010 Channel Masters Program. The year-long program began June 22nd with a three day live event, the only of its kind to arm senior sales, marketing and channel managers with the latest data and best practices to optimize channel performance and accelerate partner revenue. Attendees noted hearing from IPED about market trends and dynamics, networking with colleagues and participating in interactive workshops used to secure feedback in real-time were among the most valuable opportunities. In addition to the live event, Channel Masters participants also have the exclusive opportunity to access extensive IPED channel research and hear real world examples from top solution providers.

Gaining and growing market share in today's IT marketplace depends on a vendor's ability to design, execute and measure a channel strategy that is different from competitors. With that in mind, Channel Masters offers a tailored program to educate participants on solution provider business models to more effectively do their jobs, identify and resolve major business challenges and better serve their companies.

The program also features "Channel Navigator," a unique, interactive business simulator used as a learning mechanism to help vendors better understand solution provider business models and includes custom applications specifically designed to help vendors work through major business decisions. Plus IPED offers monthly channel intelligence webinars featuring exclusive research to help members refine their channel strategies throughout the year.  

2010 continuing education topics will include:

  • Partner Capacity: An In-Depth Look
  • Comparing Vendor/Partner Strategies for the Cloud
  • Part II: State of Cloud in the Channel, What it Means to You
  • State of Cloud in the Channel
  • Behind The State of the Market
  • IPED's P3 Methodology: Developing Your Coverage Model & Accelerating Enablement
  • Developing a High Touch Low Cost Strategy to Reach Your Partners and Customers
  • Partner Marketing & the Role of Social Media

"In today's increasing multi-vendor environment, partners are constantly re-evaluating the vendors included in their sales opportunities," said Rauline Ochs, Senior Vice President/General Manager, IPED. "To attract the attention, money and resources of the best and most effective partners, vendors must align their objectives with the business drivers of the top performing partners.  Through the Channel Masters program, we offer members the opportunity to learn, collaborate, and build effective channel strategies that impact and accelerate partner revenue goals."

IPED's Channel Masters program also includes market specific knowledge that increases partner engagement, including:

  • How to allocate sales resources to achieve specific results;
  • Proven partner enablement tools that work in the field;
  • Knowledge sharing with peers from industry leading companies;
  • Hands-on channel "business simulation" exercise;
  • Interact with solution providers to get first hand perspectives;
  • Gain access to a wealth of channel research and data;
  • Training, certification, marketing strategies and incentive programs; and
  • Next generation co-marketing and Marketing Development Funds programs and tools that work.

To learn more, please visit us at or contact John Machado,  or 617-784-9771.  

About Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at

About IPED Channel Research, Consulting & Education

IPED is the industry leader in channel consulting, channel research and channel education analysis. IPED delivers channel intelligence to clients through proprietary research and exclusive access to the world's largest channel databank owned and managed by Everything Channel.  Visit IPED at  

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

SOURCE Everything Channel