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AlumniFinder Launches WealthScore, a Powerful Tool To Help Development Professionals Identify Donors With the Means and Propensity To Give
Jul 21, 2010 (10:07 AM EDT)
FORT MYERS, Fla., July 21 /PRNewswire/ -- AlumniFinder, a division of AccuData Integrated Marketing, today announced the launch of WealthScore, a powerful research tool for development professionals that easily identifies potential donors with the discretionary means and propensity to donate.
Traditionally, educational and non-profit development professionals have relied on data profiles based largely on hard assets. In contrast, WealthScore is based principally on measuring liquid assets, which unlike hard assets are more accessible and available as a source of cash for donations. WealthScore also provides a variety of appends including income, net worth, real estate holdings, age, presence of children and known philanthropic giving. Additionally, there is no annual purchase commitment, subscription to a website or other software required.
"Years ago real estate and other hard assets were a great way to figure out how much a person might be worth, but in the current economy liquid assets comprise almost 80 percent of a high net worth person's total portfolio. We created WealthScore because we knew our clients needed a better way to figure out what a donor's propensity or capacity might be," said David Manuel, senior vice president of sales for AlumniFinder. "The value of wealth data is only as good as the accuracy of the matching technology it uses. WealthScore is based on AlumniFinder's industry-leading, data-matching technology, which ensures that alumni are correctly identified and matched to the right financial data."
While WealthScore is clearly beneficial for educational development officers to identify Alumni with the capacity and propensity to give, it can help a multitude of other non-profit organizations boost their fundraising efforts as well.
AlumniFinder, a division of AccuData Integrated Marketing™ is the most widely used locate-and-research service available for K-12 schools, colleges and universities in the United Sates. AlumniFinder serves over 1,500 universities and colleges nationwide including 100 of the top 100. Clients use AlumniFinder's online and offline tools to locate lost alumni, acquire and update key alumni contact information including emails addresses, phone and cell phone numbers, screen for deceased persons and score alumni by wealth.
ABOUT ACCUDATA INTEGRATED MARKETING
A leader in database marketing services, AccuData Integrated Marketing™ uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI. For nearly 20 years, AccuData's industry experts have been dedicated to helping clients develop lead generation strategies and implement customized marketing solutions. Based in Fort Myers, Florida, AccuData delivers results to more than 5,000 clients across the printing, agency, energy/utilities, travel/hospitality, financial services, healthcare, ecommerce, and retail and telecom industries. For more information, visit www.AccuData.com or call 800.732.3440.