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Total Venue Control and Phoenix Technology Holding Inc. Deploy Total Cashless Venue System at Semi-Pro All Star Baseball Game
Jul 20, 2010 (12:07 PM EDT)

LAS VEGAS, July 20 /PRNewswire-FirstCall/ -- Total Venue Control and Phoenix Technology Holding Inc. today announced that their cashless system with the SCTN (Pink Sheets: SCTN) patented loyalty technology inside will be utilized during the American Association of Independent Professional Baseball All Star Game at the home of the Wichita Wingnuts, the Lawrence-Dumont Stadium in Wichita, Kansas on July 27, 2010.  

Cameron Wall of TVC stated that many if not all of the 10 team league's GMs will be present at the game.  Also, senior officers of the Levy Entertainment Company are expected to attend.  All these executives will be viewing the Phoenix/TVC Cashless Payment System in action.  "TVC will be utilizing wireless equipment for in stadium ordering, including touch screen permanent equipment with inventory control built-in.  This turn-key, state of the art cashless payment system will easily and efficiently allow for a quick program implementation at any location in this or at any other facility," Mr. Wall added.  

Bernard F. McHale, CEO of Phoenix and SCTN, stated that the value proposition to teams/owners is extremely significant because of the substantial increase in concession revenues to be earned at the event.  More than 50% of that increase should come from the reduction in cash handling fraud alone and the other 50% will come from the cashless system that makes it simpler and easier for customers to purchase their items at the stadium, McHale noted.

Phoenix and TVC will also host a private demonstration prior to, during and after the game for any other parties who may attend.  This unique total cashless venue solution was pioneered by Total Venue Control with Phoenix Technology providing the technology development and operating system that allowed it to work in real time, creating a win-win situation for all our clients, the executives concluded.

About Phoenix US:  

It provides sales, client implementation, hosting, development and systems support for customer retention products allowing clients to deploy sophisticated solutions easily and quickly.  Phoenix US is the exclusive licensor of Loyalty Central Patented Technology from SCTN.  See to learn more about the company.

About Smart Chip Technologies:

It provides turnkey customer retention solutions, including loyalty, pre-paid stored value, punch cards and gift cards, that enable card issuers, acquirers and merchants to take advantage of real time programs. The SCTN program is a scalable, high performance, end-to-end solution that uses an ASP model to customize the system's look and feel to reinforce customer branding.  See to learn more about this company.

Total Venue Control , LLC integrates and operates cashless concessions, loyalty, ticketing, and point of sale (POS) solutions for stadiums, arenas, venues and other entertainment properties.  Go to to learn more about the company.


Any statements contained in this document that do not describe historical facts may constitute forward looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties.