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First-Half 2010 Sales Figures up by 11.2%
Jul 19, 2010 (12:07 PM EDT)
PARIS, July 19, 2010 /PRNewswire-FirstCall/ -- - Numerous Innovations During Q2 - 2010 Targets Confirmed - Pursued Recovery of Property Resales
Consolidated sales for the first-half 2010 have increased by 11.2% to EUR 39.4m.
(All changes are on a comparison with the same period in 2009, unless stated otherwise).
As of As of Change 30th of 30th of Revenues (EUR'000) June 2010 June 2009 Classified ads 30,732 27,618 3,115 +11.3% - Paris area 14,204 13,281 923 +7.0% - Regions 16,528 14,337 2.191 +15.3% Online advertising and partnerships 1,839 1,629 210 12.9% Direct services to internet users 641 624 17 +2.7% Total classified ads and media 33,213 29,871 3,342 +11.2% Services: agency website design and listing 3,143 2,540 604 +23.8% Real estate software Pericles 3,081 3,065 16 +0.5% TOTAL revenues 39,438 35,476 3,962 +11.2%
"The positive trend noted during the first three months of the year is fully confirmed in the second quarter. There is a steady gain in new clients. The increase in the average basket reflects the efficiency of our sales policy. Real estate professionals continue to favour the Internet vehicle for their communication at the expense of print. During the second quarter, we have recorded an acceleration of activity in practically all lines of business. We are fully in-line with our annual targets fixed at the beginning of the year," declared Roland Tripard, Chairman of the SeLoger.com Managing Board.
- Ever increasing traffic. All Group website traffic indicators are on a positive trend as in previous quarters. The number of unique visitors during the month of May 2010 has exceeded the 3 million mark despite seasonal factors. The time spent by viewers on our pages remains the highest in the sector (18 minutes against 3 to 10 minutes for competitors). June-10 June-09 Change Time spent per minute 18:28 16:53 + 9% unique user* Number of unique million 3.1 2.9 + 9% visitors* Number of visits million 14.1 10.9 + 29% Number of pages million 178.7 128.8 + 39% viewed
Source : Google Analytics, *: Mediametrie // NetRatings : figures for May, June not yet available.
- A quarter of novelties. In order to outpace our competitors for services, a new tab "Biens vendus" (recently sold properties) has been added to the http://www.seloger.com website. It informs Internet users on recent prices obtained for property corresponding to their search criteria. For estate agents, this tab offers an additional showcase on their completed transactions. The Group is following its plan to enhance its websites. In the wake of http://www.seloger.com and http://www.bellesdemeures.com overhauls which took place in 2009, new versions of http://www.selogerneuf.com and http://www.agorabiz.com were unfurled in June. The iPad application itself became available from the first day of iPad sales in France. At the end of June 2010, the total number of downloads of the SeLoger application, still the leading application in the field, (iPhone + iPad) has exceeded 1 million. - Growth of 11.3% in sales during the first-half 2010 of classified ads to EUR 30.7m. Property resales pursue its recovery; renewed estate agent confidence is materialised by a net gain of 388 clients during the second-quarter 2010, broken down geographically as follows: 117 clients in the Paris region and 271 in the Province.
The average basket totals EUR 395 at the end of the second-quarter on a domestic level. It is experiencing a yearly increase of 4.2% in the Paris region standing at EUR 493 and 10.8% in the Province totalling EUR 341.These figures validate our sales policy; pricing schedules according to the number of ads posted on-line and sale of supplementary services to clients. The accelerated increase in sales in the Province, (+18.5% in Q2 against +12.0% in Q1) confirms the Group's significant growth resources outside the boundaries of the Paris region.
June-10 March-10 Dec-09 Sept-09 June-09 Paris area Number of customers 4,802 4,685 4,580 4,549 4,607 ARPU in Euros 493 487 481 481 473 Regions Number of customers 8,771 8,500 8,168 8,010 8,075 ARPU in Euros 341 328 320 319 308 TOTAL Number of customers 13,573 13,185 12,748 12,559 12,682 ARPU in Euros 395 385 378 378 368 - 12.9% increase of online advertising and partnerships. Advertisers remain cautious budget-wise but still favour the Internet for their communication. The unique positioning of the Group property websites has lead to a double-digit growth. - 23.8% increase on agency website design and listing. The accelerated growth in the second quarter is due to a steady gain of new clients. - Recovery of growth for Pericles property software. The winning over of new clients has, as expected, produced its first effects; i.e. a positive trend in sales figure, +1.1% in Q2.
Outlook for 2010
At the end of the first-half 2010 the Group is able to confirm announced annual targets, that is to say a sales figure between EUR 81m and EUR 84m with Ebitda* between EUR 42m and EUR 44m.
Roland Tripard, Chairman of the Managing Board of Seloger.com concludes: "We are happy to be in-line with this year's roadmap in terms of quality and quantity. Nevertheless, we remain cautious about possible future macro-economic developments.
As announced, during this quarter, our teams have made great strides in innovation within the group to the benefit of Internet users and professionals alike. Our latest websites offer new design and added features. Additional visibility to our clients is provided by the 'Biens vendus" heading on the http://www.seloger.com website. I attribute this success to all of our Group teams. Close collaboration and the support of each of us enables the Group to place itself, each day ever more, as the real estate benchmark in France, to the benefit of our clients, to the benefit of Internet users and to the benefit of our shareholders."
First-Half 2010 Consolidated Sales by quarter Q2-2010 Q2-2009 Change Q1-2010 Q1- 2009 Revenues (EUR'000) Classified ads 15,821 14,034 +12.7% 14,911 13,584 - Paris area 7,199 6,760 +6.5% 7,003 6,520 - Regions 8,622 7,274 +18.5% 7,908 7,064 Online advertising 978 878 +11.4% 861 751 and partnerships Direct services to internet users 314 331 -5.1% 328 293 Total classified ads and media 17,113 15,243 +12.3% 16,100 14,628 Services: agency website design 1,611 1,280 +25.9% 1,533 1,260 and listing Real estate software Pericles 1,533 1,517 +1.1% 1,548 1,548 TOTAL revenues 20,257 18,039 +12.3% 19,181 17,436 Coming event 2010 First-Half results: 9 September 2010 (after market closing)
* Ebitda : Earnings before interest, tax, depreciation and amortization, post IFRS 2.
SeLoger.com has been the leader of on-line real estate in France for the past 18 years. Its websites are available on any screen (mobile, TV with Samsung, and computer) and every day millions of French Internet users view the 1.1 million plus property ads posted by estate professionals at any time, from wherever they may be.
Be it a purchase or rental, resale or property development, in France or abroad, a business location or a demeure de charme, everyone can satisfy their property project through one of the Group's 5 websites (http://www.seloger.com, http://www.selogerneuf.com, http://www.immostreet.com, http://www.bellesdemeures.com and http://www.agorabiz.com).
The Group also provides real estate professionals the broadest visibility of their ads with an audience of 3 million unique visitors and close to 20 minutes viewing per visitor via its different websites.
It is also the number-one supplier of Internet websites for real estate agencies and software transaction design for professionals with Pericles (Source: Mediametrie // Nielsen Netratings).
SeLoger.com has been listed on Euronext Paris (compartment B) since 30 November 2006 and is part of the following indexes: SBF 250, CAC MID 100, CAT IT and Euronext 100.
ISIN code: FR0010294595.