Press Releases

Unedited news and product information from vendors.

First-Half 2010 Sales Figures up by 11.2%
Jul 19, 2010 (12:07 PM EDT)


    PARIS, July 19, 2010 /PRNewswire-FirstCall/ --
    - Numerous Innovations During Q2
    - 2010 Targets Confirmed
    - Pursued Recovery of Property Resales

Consolidated sales for the first-half 2010 have increased by 11.2% to EUR 39.4m.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080131/291759 )

(All changes are on a comparison with the same period in 2009, unless stated otherwise).

                                                  As of    As of   Change
                                                 30th of  30th of
                Revenues (EUR'000)              June 2010  June
                                                           2009

    Classified ads                               30,732  27,618 3,115 +11.3%

    - Paris area                                 14,204  13,281   923  +7.0%

    - Regions                                    16,528  14,337 2.191 +15.3%

    Online advertising and partnerships           1,839   1,629   210  12.9%
    Direct services to internet users               641     624    17  +2.7%

    Total classified ads and media               33,213  29,871 3,342 +11.2%

    Services: agency website design and
    listing                                       3,143   2,540   604 +23.8%

    Real estate software Pericles                 3,081   3,065    16  +0.5%

    TOTAL revenues                               39,438  35,476 3,962 +11.2%

"The positive trend noted during the first three months of the year is fully confirmed in the second quarter. There is a steady gain in new clients. The increase in the average basket reflects the efficiency of our sales policy. Real estate professionals continue to favour the Internet vehicle for their communication at the expense of print. During the second quarter, we have recorded an acceleration of activity in practically all lines of business. We are fully in-line with our annual targets fixed at the beginning of the year," declared Roland Tripard, Chairman of the SeLoger.com Managing Board.

   - Ever increasing traffic. All Group website traffic indicators are on a
     positive trend as in previous quarters. The number of unique visitors
     during the month of May 2010 has exceeded the 3 million mark despite
     seasonal factors. The time spent by viewers on our pages remains the
     highest in the sector (18 minutes against 3 to 10 minutes for
     competitors).

                                 June-10  June-09  Change
    Time spent per        minute  18:28    16:53     + 9%
    unique user*
    Number of unique     million    3.1      2.9     + 9%
    visitors*
    Number of visits     million   14.1     10.9    + 29%
    Number of pages      million  178.7    128.8    + 39%
    viewed

Source : Google Analytics, *: Mediametrie // NetRatings : figures for May, June not yet available.

    - A quarter of novelties. In order to outpace our competitors for
    services, a new tab "Biens vendus" (recently sold properties) has been
    added to the http://www.seloger.com website. It informs Internet users on
    recent prices obtained for property corresponding to their search
    criteria. For estate agents, this tab offers an additional showcase on
    their completed transactions. The Group is following its plan to enhance
    its websites. In the wake of http://www.seloger.com and
    http://www.bellesdemeures.com overhauls which took place in 2009, new
    versions of http://www.selogerneuf.com and http://www.agorabiz.com were
    unfurled in June. The iPad application itself became available from the
    first day of iPad sales in France. At the end of June 2010, the total
    number of downloads of the SeLoger application, still
    the leading application in the field, (iPhone + iPad) has exceeded 1
    million.

    - Growth of 11.3% in sales during the first-half 2010 of classified ads
    to EUR 30.7m. Property resales pursue its recovery; renewed estate agent
    confidence is materialised by a net gain of 388 clients during
    the second-quarter 2010, broken down geographically as follows: 117
    clients in the Paris region and 271 in the Province.

The average basket totals EUR 395 at the end of the second-quarter on a domestic level. It is experiencing a yearly increase of 4.2% in the Paris region standing at EUR 493 and 10.8% in the Province totalling EUR 341.These figures validate our sales policy; pricing schedules according to the number of ads posted on-line and sale of supplementary services to clients. The accelerated increase in sales in the Province, (+18.5% in Q2 against +12.0% in Q1) confirms the Group's significant growth resources outside the boundaries of the Paris region.

                        June-10 March-10 Dec-09 Sept-09 June-09

                                      Paris area
    Number of customers   4,802    4,685  4,580   4,549   4,607

    ARPU in Euros           493      487    481     481     473

                                        Regions
    Number of customers   8,771    8,500  8,168   8,010   8,075

    ARPU in Euros           341      328    320     319     308

                                         TOTAL
    Number of customers  13,573   13,185 12,748  12,559  12,682

    ARPU in Euros           395      385    378     378     368


    - 12.9% increase of online advertising and partnerships. Advertisers
    remain cautious budget-wise but still favour the Internet for
    their communication. The unique positioning of the Group property
    websites has lead to a double-digit growth.

    - 23.8% increase on agency website design and listing. The
    accelerated growth in the second quarter is due to a steady gain of new
    clients.

    - Recovery of growth for Pericles property software. The winning over of
    new clients has, as expected, produced its first effects;
    i.e. a positive trend in sales figure, +1.1% in Q2.

Outlook for 2010

At the end of the first-half 2010 the Group is able to confirm announced annual targets, that is to say a sales figure between EUR 81m and EUR 84m with Ebitda* between EUR 42m and EUR 44m.

Roland Tripard, Chairman of the Managing Board of Seloger.com concludes: "We are happy to be in-line with this year's roadmap in terms of quality and quantity. Nevertheless, we remain cautious about possible future macro-economic developments.

As announced, during this quarter, our teams have made great strides in innovation within the group to the benefit of Internet users and professionals alike. Our latest websites offer new design and added features. Additional visibility to our clients is provided by the 'Biens vendus" heading on the http://www.seloger.com website. I attribute this success to all of our Group teams. Close collaboration and the support of each of us enables the Group to place itself, each day ever more, as the real estate benchmark in France, to the benefit of our clients, to the benefit of Internet users and to the benefit of our shareholders."

    First-Half 2010 Consolidated Sales by quarter

                                     Q2-2010 Q2-2009 Change  Q1-2010 Q1- 2009

                Revenues (EUR'000)

    Classified ads                    15,821  14,034 +12.7%   14,911   13,584

    - Paris area                       7,199   6,760  +6.5%    7,003    6,520

    - Regions                          8,622   7,274 +18.5%    7,908    7,064

    Online advertising                   978     878 +11.4%      861      751
    and partnerships
    Direct services to internet users    314     331  -5.1%      328      293

    Total classified ads and media    17,113  15,243 +12.3%   16,100   14,628

    Services: agency website design    1,611   1,280 +25.9%    1,533    1,260
    and listing
    Real estate software Pericles      1,533   1,517  +1.1%    1,548    1,548

    TOTAL revenues                    20,257  18,039 +12.3%   19,181   17,436


    Coming event
    2010 First-Half results: 9 September 2010 (after market closing)

* Ebitda : Earnings before interest, tax, depreciation and amortization, post IFRS 2.

About Seloger.com

SeLoger.com has been the leader of on-line real estate in France for the past 18 years. Its websites are available on any screen (mobile, TV with Samsung, and computer) and every day millions of French Internet users view the 1.1 million plus property ads posted by estate professionals at any time, from wherever they may be.

Be it a purchase or rental, resale or property development, in France or abroad, a business location or a demeure de charme, everyone can satisfy their property project through one of the Group's 5 websites (http://www.seloger.com, http://www.selogerneuf.com, http://www.immostreet.com, http://www.bellesdemeures.com and http://www.agorabiz.com).

The Group also provides real estate professionals the broadest visibility of their ads with an audience of 3 million unique visitors and close to 20 minutes viewing per visitor via its different websites.

It is also the number-one supplier of Internet websites for real estate agencies and software transaction design for professionals with Pericles (Source: Mediametrie // Nielsen Netratings).

SeLoger.com has been listed on Euronext Paris (compartment B) since 30 November 2006 and is part of the following indexes: SBF 250, CAC MID 100, CAT IT and Euronext 100.

ISIN code: FR0010294595.

http://www.groupe-seloger.com

SOURCE SeLoger.com