Press Releases

Unedited news and product information from vendors.

New Toyota Sienna Minivan Swaggers Into Top 5 on AutoTrader.com List of Most Viewed New Vehicles in June
Jul 12, 2010 (11:07 AM EDT)


Lower Gas Prices Make Fuel Efficient Vehicles an Endangered Species on Top 20 New, Used and CPO Lists

ATLANTA, July 12 /PRNewswire/ -- The Toyota Sienna minivan rode a sleek new design and a clever marketing campaign featuring the nerdy-chic and sometimes-rapping "Sienna Family" to No. 5 on the list of the most-viewed new vehicles on AutoTrader.com in June.  The Sienna had been at No. 43 on the most-viewed new vehicle list the previous month, May of 2010, and held the No. 50 spot on the list in June of 2009.

Toyota's multi-media campaign utilized mainstream media; on-line advertising, including a rich media campaign on AutoTrader.com; and viral videos, including the "Swagger Wagon" video clip that has been viewed almost 5 million times on YouTube.  The campaign spoke effectively to the Sienna's target market of younger families with children and these tech savvy shoppers went on-line to sites like AutoTrader.com to get more information about the new vehicle and to view inventory at local dealerships.

"The Sienna campaign is a great example of a manufacturer, dealers and marketing working together to drive awareness and consideration of a new vehicle," said Chip Perry.  "Combining a great design in the vehicle itself, a marketing campaign effectively utilizing new and traditional media and dealers effectively merchandising their inventory for people to see, the new Sienna has risen to the top of its target market's consideration set."

The new Acura TL luxury sedan made an even more impressive jump, going from the No. 143rd most-viewed new vehicle on AutoTrader.com in May 2010 to the No. 20 most-viewed new vehicle in June of this year.  Acura also has been marketing their brand and specific vehicles aggressively in recent months and in June the TL was ranked second in initial quality in the "Entry Premium Car Segment" by J.D. Power and Associates.

New vehicle prices in June continued to improve compared to June 2009, with 16 of the top 20 most-viewed new vehicles on AutoTrader.com seeing average asking price increases in June compared to June last year.

Fuel Efficiency Out?

One major change in the AutoTrader.com top 20 new, used and certified pre-owned (CPO) lists was the almost total absence of cars aggressively marketed for their fuel efficiency.  The Honda Civic appeared in the top 20 of all three lists and the Toyota Camry landed at No. 20 on the most-viewed used car top 20 list.  But other than those two models, AutoTrader.com's most viewed lists in June were dominated by larger luxury cars and sedans, trucks, SUVs and sports and muscle cars.

With gas prices continuing to fall and the economy seemingly on the rebound, Americans seem to be turning to the larger and more powerful vehicles they favor when fuel costs are low.

"It's clear from our historical site data that when gas prices are high, Americans almost immediately begin looking at more fuel efficient cars and when gas prices go back down, the pattern reverses," said Perry.  "This creates quite a challenge for manufacturers and dealers trying to figure out what cars to make and stock when those decisions have to be made months in advance when gas prices, as we've seen, can fluctuate so much so quickly."

On-line marketing, Perry notes, can help influence consumers to look at cars based on a variety of factors and allows manufacturers and dealers the flexibility to change messaging quickly to respond to changing economic conditions.

"If you're putting out a fuel-efficient car that's also got great styling and is affordable, right now may be the time to focus your messaging on the style and affordability because gas prices aren't such a concern for consumers right now," Perry says.  "But when gas prices go back up – and we've seen that they can quickly – on-line marketing allows you to quickly change your message to appeal to that consumer need as it becomes more important."

Stability in the Used Car Market

With gas prices moderating and the economy on the rebound, AutoTrader.com's used car list is seeing a return to stability, with the top 11 most viewed cars in June holding the exact same positions they held in May and with used car prices generally trending up.

"Without the gas shocks and the negative economic news we've lived with the past few years, you see a return to the normal patterns of popularity with used cars," said Perry.  "Used Ford Mustangs, Honda Accords, BMW 3-Series, Jeep Wranglers and other perennial favorites find their place on our list and stay there, not moving up or down too dramatically unless some extraordinary event causes a change in consumer behavior."

AutoTrader.com Traffic Exceeds 16 Million Uniques Again

Traffic to AutoTrader.com continued to be strong, with the site recording 16.03 million unique monthly visitors in June.  Having hit an all time record of 16.8 million unique visitors in May, June's numbers represented the second consecutive month AutoTrader.com surpassed 16 million unique monthly visitors.  June's traffic was up 2% compared to June 2010's total of 15.6 million unique monthly visitors.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading automotive marketplace and consumer information website.  AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers.  AutoTrader.com attracts more than 15 million unique monthly visitors who utilize the site to view vehicles for sale, research and compare vehicles, review pricing and specials, and read auto-related content like buying and selling tips, auto maintenance tips and coverage of major auto shows and automotive trends.  Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improve the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises.  The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.  For more information, please visit www.autotrader.com.

NEW CARS


MAKE

MODEL

VDP Rank 6/10

VDP Rank 5/10

VDP Rank 6/09

Avg. Price 6/10

Avg. Price 6/09

% Change

Ford

Mustang

1

1

3

32,748

33,723

-2.89%

Chevrolet

Camaro

2

2

1

34,856

34,867

-0.03%

Volkswagen

Jetta

3

18

12

23,568

23,043

2.28%

Honda

Accord

4

10

10

25,922

25,394

2.08%

Toyota

Sienna

5

43

50

33,230

30,876

7.62%

Ford

F-150

6

3

2

37,612

34,534

8.91%

BMW

3 Series

7

8

4

47,574

46,629

2.03%

Chevrolet

Silverado 1500

8

4

7

33,931

31,626

7.29%

Honda

CRV

9

31

28

26,000

25,178

3.26%

Jeep

Wrangler

10

7

8

29,606

28,212

4.94%

Ford

Edge

11

25

25

34,008

33,458

1.64%

Ford

F-250

12

5

15

45,095

42,996

4.88%

Chevrolet

Corvette

13

6

17

70,413

63,459

10.96%

Honda

Civic

14

14

18

20,017

20,475

-2.24%

GMC

Sierra 1500

15

22

37

36,174

34,254

5.61%

Dodge

Challenger

16

11

13

34,110

38,109

-10.49%

Chevrolet

Equinox

17

15

63

27,505

26,579

3.48%

Dodge

Ram 1500

18

13

14

34,911

34,256

1.91%

Chevrolet

Tahoe

19

21

24

50,454

48,597

3.82%

Acura

TL

20

143

112

39,482

38,972

1.31%




USED CARS


MAKE

MODEL

VDP Rank 6/10

VDP Rank 5/10

VDP Rank 6/09

Avg. Price 6/10

Avg. Price 6/09

% Change

Ford

F-150

1

1

2

20,390

18,726

8.89%

BMW

3-Series

2

2

1

25,573

25,256

1.26%

Chevrolet

Silverado 1500

3

3

4

19,654

18,065

8.80%

Ford

Mustang

4

4

3

18,256

17,005

7.36%

Ford

F-250

5

5

7

24,492

22,115

10.75%

Honda

Accord

6

6

5

15,736

15,160

3.80%

Jeep

Wrangler

7

7

8

20,161

17,911

12.56%

Dodge

Ram 1500

8

8

9

18,490

16,684

10.82%

Honda

Civic

9

9

6

13,624

13,211

3.13%

Chevrolet

Tahoe

10

10

11

25,552

23,359

9.39%

Infiniti

G35/37

11

11

10

23,198

22,142

4.77%

Chevrolet

Silverado 2500

12

13

17

23,097

21,322

8.32%

Toyota

Tacoma

13

12

16

19,026

18,227

4.38%

Dodge

Ram 2500

14

14

19

25,075

22,357

12.16%

Nissan

Altima

15

16

12

15,135

14,285

5.95%

BMW

5-Series

16

15

14

30,400

31,187

-2.52%

Jeep

Grand Cherokee

17

19

15

16,577

15,582

6.39%

Audi

A4

18

18

13

21,531

20,201

6.58%

Toyota

Tundra

19

17

22

22,373

21,444

4.33%

Toyota

Camry

20

21

21

15,268

15,737

-2.98%




CERTIFIED PRE-OWNED


MAKE

MODEL

VDP Rank 6/10

VDP Rank 5/10

VDP Rank 6/09

Avg. Price 6/10

Avg. Price 6/09

% Change

BMW

3-Series

1

1

1

30,824

29,889

3.13%

Honda

Accord

2

2

2

18,107

17,587

2.96%

Chevy

Silverado 1500

3

3

3

24,123

21,929

10.01%

Toyota

Tundra

4

4

6

25,430

23,577

7.86%

Ford

F-150

5

6

11

25,083

22,390

12.03%

Chevrolet

Tahoe

6

5

4

33,369

29,638

12.59%

Toyota

Camry

7

8

9

17,446

18,429

-5.33%

Honda

Civic

8

10

7

16,025

16,190

-1.02%

Audi

A4

9

9

5

26,846

24,470

9.71%

Toyota

Tacoma

10

11

10

22,259

21,233

4.83%

BMW

5-Series

11

7

8

37,213

36,486

1.99%

Ford

Mustang

12

12

17

21,417

19,170

11.72%

Acura

TL

13

14

12

25,830

25,038

3.16%

Volkswagen

Jetta

14

13

14

16,289

14,937

9.05%

Honda

Pilot

15

16

18

24,492

22,055

11.05%

Toyota

Highlander

16

15

13

24,608

22,936

7.29%

Toyota

4Runner

17

17

15

24,809

23,324

6.37%

Chevrolet

Suburban

18

18

27

35,629

31,195

14.21%

GMC

Sierra 1500

19

19

30

25,417

22,607

12.43%

Acura

MDX

20

21

19

32,728

27,745

17.96%




TOP 10 NEW VEHICLE BRANDS


MAKE

Rank 6/10

Rank 6/09

Ford

1

1

Chevy

2

2

Toyota

3

3

Nissan

4

5

Dodge

5

6

Nissan

6

4

BMW

7

7

Volkswagen

8

11

GMC

9

15

Hyundai

10

8




TOP 10 USED VEHICLE BRANDS


MAKE

Rank 6/10

Rank 6/09

Ford

1

1

Chevrolet

2

2

Toyota

3

3

Dodge

4

4

BMW

5

5

Nissan

6

6

Honda

7

7

Mercedes-Benz

8

8

Jeep

9

9

GMC

10

12




SOURCE AutoTrader.com