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Borders® Offers Free Top-Selling eBooks, Exclusive Content with Download of the Borders App
Jul 09, 2010 (08:07 AM EDT)
Borders Customers who Download the iPad, iPhone, BlackBerry®, Android™ or Desktop Applications Will Enjoy $40 in Popular Titles at No Charge
ANN ARBOR, Mich., July 9 /PRNewswire/ -- Borders® is delivering value to its customers by offering five free top-selling books valued at more than $40 to anyone who downloads a free Borders application beginning today, Friday, July 9 through Wednesday, July 14. These popular titles include Dean Koontz's "Frankenstein: Prodigal Son," "One Shot" by Lee Child, "The Alchemyst" by Michael Scott, Julia Child's " Julia's Kitchen Wisdom" and "Master your Metabolism" by Jillian Michaels. Borders is also offering exclusive content readers can currently find nowhere else -- chapter 6 of Danielle Steel's upcoming novel "Legacy," which goes on sale Sept. 28.
This offer follows the successful launch of the Borders-branded eBook store, powered by Kobo™, as well as the release of Borders' BlackBerry®, Android™, iPad and iPhone eReading applications, also powered by Kobo.
"We're committed to giving our customers the best possible value in digital books, independent of the device," said Mike Edwards, Chief Executive Officer for Borders, Inc. "We're exceptionally pleased with the number of downloads of our Borders applications and early response to our eBook offerings. To thank our customers for their continued loyalty to the Borders brand, we want to provide them a sample of the great content available on Borders.com."
To provide additional value around its digital offerings, the retailer is offering its Borders Rewards® loyalty program members special benefits ranging from gift cards and free shipping on certain items, to exclusive offers on popular digital series, double Borders Bucks™ incentives on the purchase of eReaders, as well as other valuable offers. More than 38 million members have signed up for the program since its inception in 2006.
About Borders Group, Inc.
Headquartered in Ann Arbor, Mich., through its subsidiaries, Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.