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BlueCava Launches Innovative and Disruptive Business Model to Be the Credit Bureau for Devices
Jul 06, 2010 (02:07 PM EDT)


BlueCava Lowers Cost for Device Identification and Reputation Services by More Than 300x

IRVINE, Calif., July 6 /PRNewswire/ -- BlueCava, the "credit bureau for devices," today announced that it has successfully been spun-off as a wholly owned subsidiary of its parent company, Uniloc USA, Inc. Using a highly disruptive business model, BlueCava enables customers to identify any online device, retrieve valuable reputation about it and then make better decisions about how to do business with that device.

BlueCava's Device Identification and Reputation Services offers companies a highly-practical and economically-viable method for device identification and reputation processing. The technology works with any computing device (PCs, smartphones, video game consoles and set-top boxes), anywhere in the world, so that businesses can detect, identify and track devices within their own environments.

As part of BlueCava's disruptive business model, it has reinvented the pricing model for these types of services, to allow them to be used more broadly and more often.  

BlueCava's standard pricing is $.0001 (1/100th of a cent) per device identification transaction, and $.001 (1/10th of a cent) per device reputation transaction. This represents a reduction in cost of over 300x compared to historical industry averages and positions BlueCava to be a defacto standard that businesses can use in every transaction.

"Just like organizations that rely on TransUnion, Equifax and Experian to provide information about a person's credit history, BlueCava is positioned to be the go-to company for valuable reputation data about any computing device in the world," said David Norris, CEO of BlueCava.

Backed by Uniloc's robust portfolio of more than 50 inventions registered with the US Patent and Trademark Office related to device recognition—BlueCava's innovative Device Identification and Reputation Services empower businesses to share information about fraudulent, good and useful transactions from recognized computers. This enables decisions regarding doing business, or not, with any specific computer.

About BlueCava

BlueCava is the credit bureau for devices, providing information about good, bad, and historical activities conducted from desktop and mobile devices. Our reputation data fights fraud and improves online communications. Using a low priced, disruptive business model, BlueCava allows all customers the chance to identify any online device, retrieve valuable history about it and use our technology for every transaction.

Our innovative Device Reputation Exchange lets businesses share information about fraudulent, good, and useful transactions from recognized computers, enabling decisions regarding doing business, or not, with any specific computer.

For more information, visit us online at www.bluecava.com or follow us on Twitter at twitter.com/bluecava.

Media Contact:

Kayla Zerby

The Morris + King Company for BlueCava

212.561.7454

kayla.zerby@seismk.com



SOURCE BlueCava