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Sify Technologies Launches Sify mylife, India's First Consumer Cloud Services Platform
Jul 05, 2010 (07:07 AM EDT)


CHENNAI, India, July 5, 2010 /PRNewswire-FirstCall/ --

- Cybercafes to get the Next-Generation Avatar

- "Cloud" now for the Common Man...Sify mylife to Enable a Digital Lifestyle

Sify Technologies Limited (Nasdaq NM: SIFY), a leader in Enterprise and Consumer Internet Services in India with global delivery capabilities, today launched India's first Consumer Cloud Services Platform, branded Sify mylife. Sify mylife will enable a Digital Lifestyle encompassing Communication, Education, Travel, Entertainment and Utility, with enhanced cyber security.

Consumers will now be able to access a whole new world of services, application developers can build and host solutions on Sify mylife and advertisers can now talk to people who access the net, either at cafes, at home or on mobile internet devices like smart phones.

    Sify mylife will empower cybercafes with:

    1. Regulatory cyber security measures
    2. Cybercafe management and governance
    3. Digital lifestyle offerings for end consumers
    4. Online Test Centre
    5. Sify Talk: ISD Calling
    6. Online Advertising and Brand engagement platform

With this launch, an end-consumer can connect to Sify mylife from the next-generation avatar of cybercafes. While Sify e-ports (cybercafes) are cloud-access-ready, any of the 1.6 Lakh* shared internet access points in India like cybercafes can also connect to Sify mylife either through a Sify Broadband connection or a specially designed 'Sify Edge device'. Sify mylife will soon be accessible through Sify Home Broadband, Sify.com, mobile phones and the Cloud connection device.

Speaking at the launch, Mr. Raju Vegesna, Chairman and Managing Director, Sify Technologies Ltd, said, "Having completed a phase of restructuring and consolidation, Sify is now all set to unveil its new Consumer business strategy. Sify owns and operates some of India's largest and most advanced Data Centres and is a recognized leader in Enterprise Cloud services. It is this knowledge and expertise that we are bringing to the common man. Sify mylife is a platform that will offer multiple services to our end consumers through our rich eco-system of cybercafes, advertisers and partners."

Speaking on the occasion, Mr. Natesh Mani, President - Consumer Infrastructure Business, Sify Technologies Ltd, said, "Sify has always worked towards enhancing the online experience for consumers. In India, consumers aspire for a digital lifestyle. But the low penetration of connected PCs is a challenge. Moreover, 37% of internet access happens from shared access points like cybercafes**. As the creator of India's largest branded cybercafe chain and with a keen eye on evolving consumer needs, we understand that cybercafes can no longer afford to be mere centres for internet browsing. Sify's solution is the next-generation avatar of cybercafes. Connecting to Sify mylife will make a cybercafe a one-stop shop for several lifestyle needs of its existing and potential consumers and open up multiple revenue streams. The next generation avatar of cybercafes will offer a host of services that will soon be extended to the company's Broadband and Portal customers."

At a next-generation cybercafe that is connected to Sify mylife, the common man can:

    - Get a host of digital lifestyle offerings from one window:
      ticket bookings, mobile recharge, online tests, bill payments,
      ISD calls, gaming, etc.

    - Pay cash for online transactions - no fear of online
      payments or credit card requirements

    - Work in a secure online environment - in line with statutory
      regulations

    *1.6 Lakh cybercafes -
    **37% of internet access -
    About Sify Technologies

Sify is among the largest Managed Enterprise and Consumer Internet Services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common telecom data network infrastructure reaching more than 600 cities and towns in India.

A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services, enterprise applications and hosting. Sify is a recognized ISO 9001:2008 certified service provider for network operations, data centre operations and customer support, and for provisioning of VPNs, Internet bandwidth, VoIP solutions and integrated security solutions, and ISO / IEC 20000 - 1:2005 certified for Internet Data Centre operations. Sify has licenses to operate NLD (National Long Distance) and ILD (International Long Distance) services and offers VoIP back haul to long distance subscriber telephony services. The company is India's first enterprise managed services provider to launch a Security Operations Centre (SOC) to deliver managed security services. A host of blue chip customers use Sify's corporate service offerings.

Sify also caters to global markets in the specialized domains of eLearning Services and Remote Infrastructure Management Services. The eLearning Services designs, develops and delivers state-of-the-art digital learning solutions for non-profit, for-profit organizations and governmental organizations in the fields of Information technology, engineering, environment, healthcare, education and finance. The Remote Infrastructure Management Services provides dependable and economical solutions around managed services, hosting and monitoring.

Consumer services include broadband home access and the ePort cyber cafe chain cross more than 200 cities and towns in India. Sify.com, the popular consumer portal, has channels on news, entertainment, finance, sports, games and shopping. Samachar.com is the popular portal aimed at non-resident Indians around the globe. The site's content is available in 8 Indian languages, which include Hindi, Malayalam, Telugu, Kannada and Tamil, Punjabi and Gujarati in addition to English.

For more information about Sify, visit http://www.sifycorp.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements.

For a discussion of the risks associated with Sify's business, please see the discussion under the caption "Risk Factors" in the company's report on Form 6-K for the quarter ended September 30, 2009, which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at http://www.sec.gov.

    For further information, please contact:

    Sify Technologies Limited
    Mr. Pijush Das
    Investor Relations
    +91-44-2254-0777 (ext. 2703)
    pijush.das@sifycorp.com

    Grayling Investor Relations
    Ms. Truc Nguyen (ext. 418)
    Mr. Christopher Chu (ext. 426)
    +1-646-284-9400
    truc.nguyen@grayling.com
    christopher.chu@grayling.com

    Mr. Praveen Krishna
    Corporate Communications
    +91-44-22540777 (extn.2055)
    praveen.krishna@sifycorp.com

SOURCE Sify Technologies Limited