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Clickability, Inc. Advances Innovation in Business-to-Business Website Marketing with Launch of Website Marketing Acceleration(TM) for Visitor Management and Improved Lead Qualification
Jun 25, 2010 (08:06 AM EDT)


Building on their Leadership Position in the SaaS Web Content Management Market, Clickability Announces Ground-Breaking Approach that Affordably Enhances Visitor Experiences and Directly Impacts Sales Pipelines through Targeted Content and Improved Visitor Management

SAN FRANCISCO, June 25 /PRNewswire/ -- Clickability, Inc., the global leader in on-demand Web Content Management (WCM) solutions, today announced the availability of its Website Marketing Acceleration™(WMA™) solution for visitor management and improved lead qualification.

Clickability's WMA offers Business-to-Business (B2B) Marketers innovative new capabilities to understand website visitors, increase visitor engagement and better qualify sales leads. Built on the company's flagship Software-as-a-Service (SaaS) Web Content Management platform and dynamic website delivery infrastructure, WMA tightly integrates content delivery with rich visitor profiles that capture visitor information and behavioral data to better serve visitor interests. Unlike Marketing Automation solutions that drive visitors to static landing pages, WMA enables each website visit to deliver content tailored to the visitor's implicit and explicit interests.

According to Jay Gaines, Research Director at SiriusDecisions, Inc., Business-to-Business marketers have historically struggled to affordably create a website visitor experience that demonstrably improves lead qualification and the sales pipeline.

Gaines commented, "Corporate websites remain one of the most under-leveraged marketing assets relative to their potential for identifying and qualifying genuine sales leads. Without the ability to automate and orchestrate sales motions on the website, and deliver targeted content based on visitor interests and profiles, most B2B websites remain glorified brochures. However, the cost to create a truly dynamic website with content targeted to the visitor in the moment has simply been cost prohibitive for all but the largest companies."

WMA, using Clickability's SaaS platform for affordable delivery of dynamic content, changes the game for B2B marketers. A rich set of features allows marketing to drive beyond website lead conversion to lead qualification. These capabilities allow the marketer to define visitor segments, profiles and lead scoring criteria, and automate rich data capture and reporting. The mapping of content to visitor interests and supporting innovative approaches to tailored content provide true sales motion orchestration. Specific features include Visitor Management, Anonymous Visitor Identification, Behavioral Tracking, Progressive Profiling, Targeted Content and Calls to Action, Lead Scoring, Website Visitor Resource Portfolio™, Marketing Funnel and Visitor Reporting as well as integration with marketing and sales force automation tools.

"The future of the corporate website lies in bringing B2B marketers the ability to drive value in the Sales pipeline," said Jeff Freund, chief executive officer at Clickability. "With WMA, marketers can transform their websites from static brochure-ware into dynamic lead generation engines."

About Clickability, Inc.

Clickability™ is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device, managing their entire content repository of digital assets more effectively in "the cloud." Enterprise customers such as Amcor, Cantor Fitzgerald, NetApp and PR Newswire, as well as media and entertainment leaders such as CNN, Smithsonian, the Tribeca Film Festival, and The Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands and foster stronger customer relationships.

Hosted in multiple secure, energy-efficient datacenters, the multi-tenant Clickability Platform offers customers a world class platform they can depend on. Founded in 1999, the privately held company is headquartered in San Francisco. Clickability garnered the Software and Information Industry Association's CODiE Award for best content management solution in 2008 and 2009, as well as CRM Magazine's 2010 Rising Star CRM Service Award. More information is available by calling toll-free 888-352-9682 or visiting www.clickability.com. Connect with Clickability at www.facebook.com/clickability and http://twitter.com/clickabilityinc.

SOURCE Clickability, Inc